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Air Canada surprises Americans with 48 hours in Toronto

The brand's latest campaign aims to make Toronto a desirable layover stop

What motivates Canadians to engage with online content?

Make the Most of Every Moment: How to Build Consumer Content for Canadians

Rethink Breast Cancer launches custom product line

Give-A-Care products designed for young women with breast cancer

Marketing TV

ICA reveals new Sid Lee-designed brand identity

Work includes a new word mark and a "lockup" that attaches to all events

Former One Method designer stars in new Axe ad

The ad is part of Axe's "Self Maker" video series