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AOL names Allie Kline new CMO

Kline promoted from platforms side to lead global marketing on all fronts

‘Always on’ media buying drives down per-impression cost: study

Don't abandon the campaign model altogether, but keep the data flowing

Convertro named a cross-channel attribution leader

SPONSORED: AOL Platforms earns praise from independent research firm for strong product and vision

Google Contributor lets users pay to block ads

Tech giant creates a way for users to bid on their own impressions

Mediaocean puts the finishing touches on TV solution

Many want to rethink TV, but one company wants the old system to work better

Adobe preps Marketing Cloud for the beacon revolution

CRM platform adds in-app messaging and push notifications, plus geotargeting

Talking programmatic TV on Wall Street

Dan Salmon offers key takeaways from BMO's lunch with industry experts

AOL Canada wants to hear from you about programmatic

SPONSORED: Take a five-minute survey for exclusive insights