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Juice Mobile offers 100% viewability guarantee

Buyers can elect not to pay for non-viewable in-app, mobile web ad impressions

The industry finally has a way to share tips on ad fraud

Trustworthy Accountability Group pilots communal blacklist with 4 video exchanges

Canada boasts above-average video ad viewability (report)

Non-viewable inventory dominated by small-player autoplay ads

Centro builds a DSP just for independent agencies

Service designed to help small agencies and brands bring programmatic in-house

Retargeting the Retargeters: Who’s buying who. And why

A very, very deep-dive on everything you need to know about a growing M&A trend

Publishers to get 100% of ad revenue from Facebook articles

New York Times, Buzzfeed publish first Facebook-hosted content

Chatter: Does Verizon want HuffPo that badly? Think again

Industry analysts say AOL takeover is all about tech and data, not media

ValidateIt brings market research to the masses

Fresh Intelligence founder says new venture can make DIY consumer surveys scientific

The industry’s real challenge: The productivity frontier (Column)

IAB Canada chair outlines the association's top 3 priorities

Wasserman + Partners strikes deal with TubeMogul

B.C. agency will use platform to consolidate programmatic video buying