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Twitter ‘First View’ ads offer 24-hour timeline takeover

Social media service introduces ad unit one day ahead of earnings call

Viewability study suggests time, not size, drives ad recall

IPG Media Lab dives below the MRC's viewability standards to test consumer recall

Bridge to Somewhere: Make header bidding worthwhile

Optimize these four other aspects of digital advertising

Adobe suggests some marketing execs are making bad bets

An ad aimed at CMOs shows a Super Bowl investment gone horribly wrong

Photo Gallery: Marketing’s Best of the Year

Agencies, clients, media and tech came together to see who would be chosen

Tech Player of the Year 2015: Shopify

This industry-changing, billion-dollar unicorn is moving at full gallop

StackAdapt raises $1 million to power native programmatic

Funding round led by Toronto's Plaza Ventures

Facebook Audience Network adds mobile web inventory

New beta product links apps and mobile web ads together

ScribbleLive buys content creation engine Visually

Toronto company merges capabilities and leadership with Silicon Valley startup

Sortable’s Mission: To make ads ‘suck less’

The founder of Snapsort returns with an ad engine to help publishers