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Rocket Fuel rolls out audience guarantees in Canada

Programmatic embraces reach and demo buying to get closer to TV

Cutting edge ad tech lands Lenovo in hot water

E-com visual search code exposes shoppers to potential theft

Bringing programmatic in-house

SPONSORED: By James Aitken, CEO & Co-Founder, The Exchange Lab

Postmedia, Yellow Pages join CPAX exchange

DHX Television and The Chronicle Herald also join audience exchange

Here are the most-used ad tech platforms in Canada

A data deep-dive on which online media tools Canada's top 500 advertisers are using

Publicis ditches the agency trading desk

All programmatic media will be bought by media agencies instead of specialist VivaKi

Publishers move forward on viewability guarantees

Viewability forecasting aims to make it easier to trade on viewable impressions