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6 takeaways from the Brightroll Video Summit

Panelists covered everything digital, video and mobile

How Google breaks down the customer journey

A look at the company's multichannel attribution technology

Is GirlsInYogaPants.com truly safe for your brand?

SPONSORED: Ray Philipose reviews the subjective nature of brand safety

Casale partners with Unruly Media to give buyers more video

New partnership helps Toronto-based Casale build its international reach

Should you use more than one DSP? (Column)

Advertisers are using more than one programmatic buying platform, but there are significant risks involved

Canadian marketers find data analytics valuable, but most aren’t using it

A new survey from Marketing and Acuity Ads finds the majority of Canadian marketers say analytics are important, but experts say there are many barriers to adoption

The programmatic mindset is not about numbers

Chango's Dax Hamman says programmatic is actually about people, not algorithms

McDonald’s Hope Bagozzi joins IAB Canada board

Marketer joins with Globe's Andrew Saunders and Microsoft's Brandon Grosvenor

Watch this bot generate 10,000 fraudulent ad impressions

Forensiq shows a day in the life of a revenue-stealing ad bot