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Cross-screen video: If you measure it, they will come

Why Canada needs better ad measurement to reflect growing love of video beyond TV

Google’s Matt Lawson: Online marketing is about moments

Global head of performance ads wants to rethink the online consumer's journey

Canadian media companies try new video options from Slimcut

Toronto Star, TC and Postmedia look to in-article video to boost premium inventory

Gartner’s vision of a silo-breaking ‘marketing hub’

A prediction of where ad technology is leading the industry

How to engage mobile shoppers without a retail app

Struggling to drive in-store app downloads? Waterloo startup says you don't have to

What Razorfish thinks connected retail looks like

Adobe Summit: Agency gives marketers a tour of top-to-bottom connected retail

StackAdapt kills its publisher network, will operate as DSP

Native tech company now serves buyers only, accesses inventory through partners

Eyereturn taps LiveRamp for cross-device targeting

Programmatic platform hopes to bridge mobile and desktop data gap