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Olive gets Canada-exclusive access to Nativo network

Torstar company gets access to Popular Science, Maxim and more

CPAX institutes strict transparency rules for DSPs

EyeReturn only DSP approved so far as transparency remains an issue

AutoUpdate: Video’s just not that viewable

The week in programmatic buying and ad tech at a glance

TubeMogul measures combined mobile/desktop reach with Nielsen OCR

Video remains a focus for advertisers and vendors alike

Move over CTR, there’s a new measure in town

SPONSORED CONTENT: Olive Media's Shannan LaMorre on measuring online engagement

AutoUpdate: Gannett ads get in your face, just like TV

Plus, slide and skip ads from Israel and Facebook targets based on strength of cellphone signal

For marketers, it’s all about cross-platform: report

Consumers are devouring content across devices, though measurement still has a long way to go

Don’t let your brand be a turkey this holiday season

SPONSORED: Exchange Lab's Nikki Hawke on engaging your consumers online