The big lesson coming out of Cannes is that Marketing is becoming more and more unpredictable. Marketers are spending increasing amounts of time trying to analyze data, in a world where data moves too fast to be critically analyzed.
The only definitive lesson is that we need to be more efficient; with our time, with our money, and with our resources. There just isn’t room for error or inefficiencies. Budgets and time frames are simply too small these days.
eMarketer has reported that Digital Advertising will surpass $50 billion this year – a significant opportunity for wasted money in the digital space.
Adap.tv, led by Chief Product Officer and Co-Founder Teg Grenager, has launched TEG Talks, a brand new video series that will help alleviate some of the stress experienced by marketers. The series delves into the most relevant and timely advertising technology issues and “breaks them down into digestible, 30-minute sessions” for advanced media mavens and media novices alike.
The first video in the series looks at the elusive (and often thought daunting) issue of fraud in advertising. Fraud in advertising has been highly discussed in the past several years, but is still highly misunderstood. Teg explains the type of fraud that is currently happening, how it happens, how to spot it, and how to avoid it in the future.
Check out Episode 1: Understanding the “Cambrian Explosion” of Ad Fraud below.