From boardrooms to basketball – Data drives everything we do

SPONSORED CONTENT: 'Money Ball' shows data is relevant everywhere

Exchange Lab “Humans are good at certain things, they are good at recognizing patterns, but what they are not good at is taking very large sets of data and helping you make decisions.”

Data isn’t just a buzzword thrown around by programmatic thought leaders and digital analysts. Data is taking over everything we do. Even something as unpredictable as sports. The romantics who believe in storybook seasons and underdog comebacks are the sports fans of the past.

maingThe above quote comes from Daryl Morey, GM of the Houston Rockets. He sat down with AOL’s David Shing to talk about the growth of ‘Money Ball’ or data driven decisions, in not only the boardroom, but also on the court.

Check out the video to see how data is winning championships and showing ROI outside of just advertising.

Advantage Articles

6 takeaways from the Brightroll Video Summit

Panelists covered everything digital, video and mobile

How Google breaks down the customer journey

A look at the company's multichannel attribution technology

Is GirlsInYogaPants.com truly safe for your brand?

SPONSORED: Ray Philipose reviews the subjective nature of brand safety

Casale partners with Unruly Media to give buyers more video

New partnership helps Toronto-based Casale build its international reach

Should you use more than one DSP? (Column)

Advertisers are using more than one programmatic buying platform, but there are significant risks involved

Canadian marketers find data analytics valuable, but most aren’t using it

A new survey from Marketing and Acuity Ads finds the majority of Canadian marketers say analytics are important, but experts say there are many barriers to adoption

The programmatic mindset is not about numbers

Chango's Dax Hamman says programmatic is actually about people, not algorithms

McDonald’s Hope Bagozzi joins IAB Canada board

Marketer joins with Globe's Andrew Saunders and Microsoft's Brandon Grosvenor