From boardrooms to basketball – Data drives everything we do

SPONSORED CONTENT: 'Money Ball' shows data is relevant everywhere

Exchange Lab “Humans are good at certain things, they are good at recognizing patterns, but what they are not good at is taking very large sets of data and helping you make decisions.”

Data isn’t just a buzzword thrown around by programmatic thought leaders and digital analysts. Data is taking over everything we do. Even something as unpredictable as sports. The romantics who believe in storybook seasons and underdog comebacks are the sports fans of the past.

maingThe above quote comes from Daryl Morey, GM of the Houston Rockets. He sat down with AOL’s David Shing to talk about the growth of ‘Money Ball’ or data driven decisions, in not only the boardroom, but also on the court.

Check out the video to see how data is winning championships and showing ROI outside of just advertising.

Advantage Articles

Influitive’s staff crowdsource their way to victory

'Leadstarter' campaign makes referral competition more personal

More than half of video ads run cross-device (infographic)

Videology report shows cross-device beats 50% benchmark for first time

District M adds header bidding for publishers

New features help pubs put their best inventory in programmatic

Polar forms group to ponder the future of publishing

Publisher 2020 initiative brings together execs from around the world

Yahoo Mail starts blocking ad blockers

Email client forces some users to disable software in search of better ad revenues

Lightspeed POS breaks into ecommerce

Montreal mobile point-of-sale platform acquires Dutch online retail company

Eyereturn tracks passions with segmentation demo

New infographic tracks sports, music and recreation preferences

Blue Ant brings Tubi TV OTT network to Canada

Free streaming service is supported by ads

Acuity, Juice and Addictive make Deloitte Fast 50

Three programmatic firms achieve more than 500% 4-year revenue growth