From boardrooms to basketball – Data drives everything we do

SPONSORED CONTENT: 'Money Ball' shows data is relevant everywhere

Exchange Lab “Humans are good at certain things, they are good at recognizing patterns, but what they are not good at is taking very large sets of data and helping you make decisions.”

Data isn’t just a buzzword thrown around by programmatic thought leaders and digital analysts. Data is taking over everything we do. Even something as unpredictable as sports. The romantics who believe in storybook seasons and underdog comebacks are the sports fans of the past.

maingThe above quote comes from Daryl Morey, GM of the Houston Rockets. He sat down with AOL’s David Shing to talk about the growth of ‘Money Ball’ or data driven decisions, in not only the boardroom, but also on the court.

Check out the video to see how data is winning championships and showing ROI outside of just advertising.

Advantage Articles

Juice Mobile takes a fresh perspective on automated ad sales

Juice's signature Nectar platform isn't really programmatic – and it isn't really direct either

Addictive Mobility lands in the U.K.

Canadian ad tech startup adds to existing offices in Toronto, Vancouver and Dubai

Why Responsive Design Is Important

SPONSORED: Olive Media’s Shannan LaMorre on the importance of multi-screen

Facebook’s Atlas and the mobile ad serving innovation gap (Column)

Brian Wieser at Pivotal Research writes that a lack of dedicated third-party ad servers is holding mobile back

Programmatic Dominates Advertising Week New York

SPONSORED BY: Justine Frostad, Marketing Manager, The Exchange Lab