From boardrooms to basketball – Data drives everything we do

SPONSORED CONTENT: 'Money Ball' shows data is relevant everywhere

Exchange Lab “Humans are good at certain things, they are good at recognizing patterns, but what they are not good at is taking very large sets of data and helping you make decisions.”

Data isn’t just a buzzword thrown around by programmatic thought leaders and digital analysts. Data is taking over everything we do. Even something as unpredictable as sports. The romantics who believe in storybook seasons and underdog comebacks are the sports fans of the past.

maingThe above quote comes from Daryl Morey, GM of the Houston Rockets. He sat down with AOL’s David Shing to talk about the growth of ‘Money Ball’ or data driven decisions, in not only the boardroom, but also on the court.

Check out the video to see how data is winning championships and showing ROI outside of just advertising.

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