Data isn’t just a buzzword thrown around by programmatic thought leaders and digital analysts. Data is taking over everything we do. Even something as unpredictable as sports. The romantics who believe in storybook seasons and underdog comebacks are the sports fans of the past.
The above quote comes from Daryl Morey, GM of the Houston Rockets. He sat down with AOL’s David Shing to talk about the growth of ‘Money Ball’ or data driven decisions, in not only the boardroom, but also on the court.
Check out the video to see how data is winning championships and showing ROI outside of just advertising.