Infographic: Programmatic marketers are well into mobile already

Millennial Media surveyed U.S. marketers and found that the majority those who buy programmatic are using it for mobile campaigns

A survey of U.S. marketers by mobile ad network Millennial Media has found that the majority of advertisers who buy programmatic are using it for mobile campaigns. Perhaps less impressive is that 85% of them are buying mobile banners. Check out some of Millennial’s other findings below.



Source: Millennial Media, 2014 Programmatically Mobile Report

Advantage Articles

AOL to buy mobile ad company Millennial Media

$248 million deal adds mobile programmatic tech, publisher network to AOL's offering

Slimcut adds cost-per-completed view pricing

Company says new model guarantees viewability and performance

Advertisers stubbornly stick with Flash as walls close in

Flash ads no longer work in Google Chrome or on Amazon sites

Dana Toering joins Addictive as chief revenue officer

Aims to expand tech firm to establish a more international presence

Index Exchange opens San Francisco office

Top Canadian ad tech firm continues U.S. expansion

Twitter extends conversational targeting across its network

Company says new audience platform more than doubles its effective reach

Virool brings its in-line video solution to Canada

Alicia Elliott to lead sales for California-based company

AcuityAds revenue up 43% in Q2

Toronto company continuing to see gains with self-serve programmatic platform

Bell Media finally charts a path in ad tech

New sales leadership looking at whether and how to implement programmatic