Infographic: Programmatic marketers are well into mobile already

Millennial Media surveyed U.S. marketers and found that the majority those who buy programmatic are using it for mobile campaigns

A survey of U.S. marketers by mobile ad network Millennial Media has found that the majority of advertisers who buy programmatic are using it for mobile campaigns. Perhaps less impressive is that 85% of them are buying mobile banners. Check out some of Millennial’s other findings below.

Source: Millennial Media, 2014 Programmatically Mobile Report

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