Letter from the Editor: AD-Vantage arrives

Today is launch day for AD-Vantage – Marketing’s new weekly newsletter on the world of audience targeting and programmatic ad strategies At Marketing, we’re committed to providing coverage on what matters in the business of marketing. That includes the growing role of analytics and audience intelligence, which allow for more precise strategies for targeting consumers […]

Today is launch day for AD-Vantage – Marketing’s new weekly newsletter on the world of audience targeting and programmatic ad strategies

David Thomas

At Marketing, we’re committed to providing coverage on what matters in the business of marketing. That includes the growing role of analytics and audience intelligence, which allow for more precise strategies for targeting consumers with digital ads.

As part of that commitment, we are launching a new digital newsletter on targeting and the programmatic ad market. In AD-Vantage we will track news, insights, strategy and research – not just in the programmatic and ad tech space but in the key areas of targeting that marketers need to master before they put their ad buys into action.

Midmorning, each Tuesday, look to AD-Vantage for extensive coverage on how to measure and reach audiences as well as how to serve them automated ads. Watch for a mix of stories, columns and analysis, as well as featured research that tracks how fast this space is growing and which sectors are pulling ahead.

AD-Vantage is the go-to source of news on digital ad commerce in Canada and essential reading for marketers and advertising professionals, media buyers, publishers and ad tech service providers.

Like our other digital newsletters, the AD-Vantage newsletter will be free and subscribers to our other newsletters receive it automatically but can opt out any time. If you haven’t signed up already, please take a minute and visit us online right now!

Best,
David Thomas
Editor-in-Chief, Marketing

Advantage Articles

Cross-screen video: If you measure it, they will come

Why Canada needs better ad measurement to reflect growing love of video beyond TV

Google’s Matt Lawson: Online marketing is about moments

Global head of performance ads wants to rethink the online consumer's journey

Canadian media companies try new video options from Slimcut

Toronto Star, TC and Postmedia look to in-article video to boost premium inventory

Gartner’s vision of a silo-breaking ‘marketing hub’

A prediction of where ad technology is leading the industry

How to engage mobile shoppers without a retail app

Struggling to drive in-store app downloads? Waterloo startup says you don't have to

What Razorfish thinks connected retail looks like

Adobe Summit: Agency gives marketers a tour of top-to-bottom connected retail

Insights from North America’s biggest martech conference

What can pro footballers teach us about analytics?