Letter from the Editor: AD-Vantage arrives

Today is launch day for AD-Vantage – Marketing’s new weekly newsletter on the world of audience targeting and programmatic ad strategies At Marketing, we’re committed to providing coverage on what matters in the business of marketing. That includes the growing role of analytics and audience intelligence, which allow for more precise strategies for targeting consumers […]

Today is launch day for AD-Vantage – Marketing’s new weekly newsletter on the world of audience targeting and programmatic ad strategies

David Thomas

At Marketing, we’re committed to providing coverage on what matters in the business of marketing. That includes the growing role of analytics and audience intelligence, which allow for more precise strategies for targeting consumers with digital ads.

As part of that commitment, we are launching a new digital newsletter on targeting and the programmatic ad market. In AD-Vantage we will track news, insights, strategy and research – not just in the programmatic and ad tech space but in the key areas of targeting that marketers need to master before they put their ad buys into action.

Midmorning, each Tuesday, look to AD-Vantage for extensive coverage on how to measure and reach audiences as well as how to serve them automated ads. Watch for a mix of stories, columns and analysis, as well as featured research that tracks how fast this space is growing and which sectors are pulling ahead.

AD-Vantage is the go-to source of news on digital ad commerce in Canada and essential reading for marketers and advertising professionals, media buyers, publishers and ad tech service providers.

Like our other digital newsletters, the AD-Vantage newsletter will be free and subscribers to our other newsletters receive it automatically but can opt out any time. If you haven’t signed up already, please take a minute and visit us online right now!

Best,
David Thomas
Editor-in-Chief, Marketing

Advantage Articles

Video advertisers wasting up to $77 million on bad metrics

Integral Ad Science and TubeMogul study the impact of fraud, viewability in Canada

Microsoft strikes deals with AOL for display ads

Street image mapping service sold to Uber

Ten questions to ask your media agency about programmatic (Column)

Want to get the answers you need? Here's how to ask the right questions

Mobile made up a quarter of Canada’s online spend in 2014

IAB annual revenue survey shows gap widening between digital and TV

‘Creativity’ is the buzziest term at Cannes, but…

...the most-buzzed topics on social media shows tech coming to the forefront

Can performance and video go together? SourceKnowledge says yes

New platform is specialized for acquisition-driven video campaigns

CASL One Year In: Less spam, but marketers still grumbling

What has a year of C-28 meant for the industry?

Google lets advertisers reserve programmatic inventory

DoubleClick adds programmatic guaranteed, plus cross-device measurement