Letter from the Editor: AD-Vantage arrives

Today is launch day for AD-Vantage – Marketing’s new weekly newsletter on the world of audience targeting and programmatic ad strategies At Marketing, we’re committed to providing coverage on what matters in the business of marketing. That includes the growing role of analytics and audience intelligence, which allow for more precise strategies for targeting consumers […]

Today is launch day for AD-Vantage – Marketing’s new weekly newsletter on the world of audience targeting and programmatic ad strategies

David Thomas

At Marketing, we’re committed to providing coverage on what matters in the business of marketing. That includes the growing role of analytics and audience intelligence, which allow for more precise strategies for targeting consumers with digital ads.

As part of that commitment, we are launching a new digital newsletter on targeting and the programmatic ad market. In AD-Vantage we will track news, insights, strategy and research – not just in the programmatic and ad tech space but in the key areas of targeting that marketers need to master before they put their ad buys into action.

Midmorning, each Tuesday, look to AD-Vantage for extensive coverage on how to measure and reach audiences as well as how to serve them automated ads. Watch for a mix of stories, columns and analysis, as well as featured research that tracks how fast this space is growing and which sectors are pulling ahead.

AD-Vantage is the go-to source of news on digital ad commerce in Canada and essential reading for marketers and advertising professionals, media buyers, publishers and ad tech service providers.

Like our other digital newsletters, the AD-Vantage newsletter will be free and subscribers to our other newsletters receive it automatically but can opt out any time. If you haven’t signed up already, please take a minute and visit us online right now!

Best,
David Thomas
Editor-in-Chief, Marketing

Advantage Articles

Index Exchange opens San Francisco office

Top Canadian ad tech firm continues U.S. expansion

Twitter extends conversational targeting across its network

Company says new audience platform more than doubles its effective reach

Virool brings its in-line video solution to Canada

Alicia Elliott to lead sales for California-based company

AcuityAds revenue up 43% in Q2

Toronto company continuing to see gains with self-serve programmatic platform

Bell Media finally charts a path in ad tech

New sales leadership looking at whether and how to implement programmatic

Toronto tech company on the pulse of security bracelets

Device reads heartbeat to open your car door or pay with your credit card

The power of knowing customer intent

Intent marketing is making advertising more personal and relevant

How to follow customers as they move from one device to the next (Column)

Steps marketers should take before making the cross-device targeting jump

How automation is reshaping market research

Just like advertising, market research is being disrupted by enterprise software