Letter from the Editor: AD-Vantage arrives

Today is launch day for AD-Vantage – Marketing’s new weekly newsletter on the world of audience targeting and programmatic ad strategies At Marketing, we’re committed to providing coverage on what matters in the business of marketing. That includes the growing role of analytics and audience intelligence, which allow for more precise strategies for targeting consumers […]

Today is launch day for AD-Vantage – Marketing’s new weekly newsletter on the world of audience targeting and programmatic ad strategies

David Thomas

At Marketing, we’re committed to providing coverage on what matters in the business of marketing. That includes the growing role of analytics and audience intelligence, which allow for more precise strategies for targeting consumers with digital ads.

As part of that commitment, we are launching a new digital newsletter on targeting and the programmatic ad market. In AD-Vantage we will track news, insights, strategy and research – not just in the programmatic and ad tech space but in the key areas of targeting that marketers need to master before they put their ad buys into action.

Midmorning, each Tuesday, look to AD-Vantage for extensive coverage on how to measure and reach audiences as well as how to serve them automated ads. Watch for a mix of stories, columns and analysis, as well as featured research that tracks how fast this space is growing and which sectors are pulling ahead.

AD-Vantage is the go-to source of news on digital ad commerce in Canada and essential reading for marketers and advertising professionals, media buyers, publishers and ad tech service providers.

Like our other digital newsletters, the AD-Vantage newsletter will be free and subscribers to our other newsletters receive it automatically but can opt out any time. If you haven’t signed up already, please take a minute and visit us online right now!

Best,
David Thomas
Editor-in-Chief, Marketing

Advantage Articles

Vibrant Media breaks onto Canadian ad tech scene

Contextually targeted advertising provider hoping to get in on native ad hype

Global agency stocks waver as kickback controversy grows

Influential Wall Street analyst issues warning about growing awareness of media rebates

Frank & Oak puts its own spin on programmatic video

Working with SourceKnowledge, e-tailer creates hybrid brand/DR campaign

An inside look at AOL One

Dentsu Aegis selected as Canadian beta partner

Freckle, Blue Bite launch U.S. out-of-home beacon network

Partnership with Blue Bite adds 60,000 beacons in U.S. cities

Air Miles testing in-store beacons with Staples, Rexall

Shoppers with the Air Miles app will receive exclusive mobile offers

nLogic introduces a new way to analyze Numeris ratings

Ratings agency's analytics arm releases first in suite of audience analysis tools

Here’s what you missed at the AD-Vantage conference (video)

Hear from Facebook, RBC, Canadian Tire, Chango, CPAX, TubeMogul and more