Letter from the Editor: AD-Vantage arrives

Today is launch day for AD-Vantage – Marketing’s new weekly newsletter on the world of audience targeting and programmatic ad strategies At Marketing, we’re committed to providing coverage on what matters in the business of marketing. That includes the growing role of analytics and audience intelligence, which allow for more precise strategies for targeting consumers […]

Today is launch day for AD-Vantage – Marketing’s new weekly newsletter on the world of audience targeting and programmatic ad strategies

David Thomas

At Marketing, we’re committed to providing coverage on what matters in the business of marketing. That includes the growing role of analytics and audience intelligence, which allow for more precise strategies for targeting consumers with digital ads.

As part of that commitment, we are launching a new digital newsletter on targeting and the programmatic ad market. In AD-Vantage we will track news, insights, strategy and research – not just in the programmatic and ad tech space but in the key areas of targeting that marketers need to master before they put their ad buys into action.

Midmorning, each Tuesday, look to AD-Vantage for extensive coverage on how to measure and reach audiences as well as how to serve them automated ads. Watch for a mix of stories, columns and analysis, as well as featured research that tracks how fast this space is growing and which sectors are pulling ahead.

AD-Vantage is the go-to source of news on digital ad commerce in Canada and essential reading for marketers and advertising professionals, media buyers, publishers and ad tech service providers.

Like our other digital newsletters, the AD-Vantage newsletter will be free and subscribers to our other newsletters receive it automatically but can opt out any time. If you haven’t signed up already, please take a minute and visit us online right now!

Best,
David Thomas
Editor-in-Chief, Marketing

Advantage Articles

AcuityAds, EQ Works report Q1 financial results

Canadian players deal with increasing U.S. and global competition

Ad blocking comes to mobile

Adblock Plus returns to Android, and telcos consider pervasive ad blocking

Ben Plomion leaves Chango/Rubicon

Ad tech marketing exec to build team at in-image tech provider GumGum

4 tips to engage mobile-first audiences effectively

Laura Moore outlines what you need to know about engaging mobile audiences

Juice Mobile offers 100% viewability guarantee

Buyers can elect not to pay for non-viewable in-app, mobile web ad impressions

The industry finally has a way to share tips on ad fraud

Trustworthy Accountability Group pilots communal blacklist with 4 video exchanges

Canada boasts above-average video ad viewability (report)

Non-viewable inventory dominated by small-player autoplay ads

Centro builds a DSP just for independent agencies

Service designed to help small agencies and brands bring programmatic in-house

Retargeting the Retargeters: Who’s buying who. And why

A very, very deep-dive on everything you need to know about a growing M&A trend