Letter from the Editor: AD-Vantage arrives

Today is launch day for AD-Vantage – Marketing’s new weekly newsletter on the world of audience targeting and programmatic ad strategies At Marketing, we’re committed to providing coverage on what matters in the business of marketing. That includes the growing role of analytics and audience intelligence, which allow for more precise strategies for targeting consumers […]

Today is launch day for AD-Vantage – Marketing’s new weekly newsletter on the world of audience targeting and programmatic ad strategies

David Thomas

At Marketing, we’re committed to providing coverage on what matters in the business of marketing. That includes the growing role of analytics and audience intelligence, which allow for more precise strategies for targeting consumers with digital ads.

As part of that commitment, we are launching a new digital newsletter on targeting and the programmatic ad market. In AD-Vantage we will track news, insights, strategy and research – not just in the programmatic and ad tech space but in the key areas of targeting that marketers need to master before they put their ad buys into action.

Midmorning, each Tuesday, look to AD-Vantage for extensive coverage on how to measure and reach audiences as well as how to serve them automated ads. Watch for a mix of stories, columns and analysis, as well as featured research that tracks how fast this space is growing and which sectors are pulling ahead.

AD-Vantage is the go-to source of news on digital ad commerce in Canada and essential reading for marketers and advertising professionals, media buyers, publishers and ad tech service providers.

Like our other digital newsletters, the AD-Vantage newsletter will be free and subscribers to our other newsletters receive it automatically but can opt out any time. If you haven’t signed up already, please take a minute and visit us online right now!

Best,
David Thomas
Editor-in-Chief, Marketing

Advantage Articles

Music apps took over mobile programmatic in 2014 (report)

Addictive Mobility's year end report shows music, social app inventory exploding

Chatter: What the death of Glass means to marketers

Is wearable tech still the marketing opportunity that was promised?

IPO not in the cards for
Chango, CEO says

Canada's fastest growing startup plans to keep growing

2015: An even bigger year for ad tech

Our Wall Street columnist explores potential winners and losers in ad tech

Vidyard proves California tech money will come to Canada

Kitchener-based video marketing startup receives $18 million in funding

Programmatic predictions for 2015

SPONSORED: James Aitken, CEO & Co-Founder, The Exchange Lab

Vantage Point: 5 predictions for ad tech in 2015

Programmatic gets creative, consolidation continues, and new terms you'll start to hear

Yahoo Ad Exchange closes its doors to publishers

Former Right Media Exchange now limited to Yahoo properties only

Meet Cieslok Media’s new mobile audience-buying division

Engage Mobile will work with DSPs to access 2 billion RTB impressions