Letter from the Editor: AD-Vantage arrives

Today is launch day for AD-Vantage – Marketing’s new weekly newsletter on the world of audience targeting and programmatic ad strategies At Marketing, we’re committed to providing coverage on what matters in the business of marketing. That includes the growing role of analytics and audience intelligence, which allow for more precise strategies for targeting consumers […]

Today is launch day for AD-Vantage – Marketing’s new weekly newsletter on the world of audience targeting and programmatic ad strategies

David Thomas

At Marketing, we’re committed to providing coverage on what matters in the business of marketing. That includes the growing role of analytics and audience intelligence, which allow for more precise strategies for targeting consumers with digital ads.

As part of that commitment, we are launching a new digital newsletter on targeting and the programmatic ad market. In AD-Vantage we will track news, insights, strategy and research – not just in the programmatic and ad tech space but in the key areas of targeting that marketers need to master before they put their ad buys into action.

Midmorning, each Tuesday, look to AD-Vantage for extensive coverage on how to measure and reach audiences as well as how to serve them automated ads. Watch for a mix of stories, columns and analysis, as well as featured research that tracks how fast this space is growing and which sectors are pulling ahead.

AD-Vantage is the go-to source of news on digital ad commerce in Canada and essential reading for marketers and advertising professionals, media buyers, publishers and ad tech service providers.

Like our other digital newsletters, the AD-Vantage newsletter will be free and subscribers to our other newsletters receive it automatically but can opt out any time. If you haven’t signed up already, please take a minute and visit us online right now!

Best,
David Thomas
Editor-in-Chief, Marketing

Advantage Articles

Salesforce rolls out Instagram marketing tools

CRM platform to provide first-party targeting for paid Instagram ads

ComScore now first independent measurer on DoubleClick

VCE has been fully integrated into Google's ad server

Canadian Tire testing new Google Now cards

'In-Store Cards' may activate when near any Canadian Tire across Canada

Corby dedicates 50% of digital spend to programmatic

Booze brands make a big shift online with new media and platform partners

Engagement Labs buys Keller Fay to measure offline impact

$5 million acquisition brings leading word-of-mouth measurer into the fold

Index Exchange plans new public-facing research division

Knowledge Exchange will be dedicated to uncovering insights in exchange data

New media consultancy makes transparency its foundation

Raymond Reid's Advertience is his second startup in as many weeks

Canadian businesses investing in IoT for marketing (Study)

Global companies based in Canada to spend $23 million on IoT on average in 2015

Digital Ad Lab wants to be code school for programmatic

Raymond Reid's new venture offers hands-on training in digital ad ops