Letter from the Editor: AD-Vantage arrives

Today is launch day for AD-Vantage – Marketing’s new weekly newsletter on the world of audience targeting and programmatic ad strategies At Marketing, we’re committed to providing coverage on what matters in the business of marketing. That includes the growing role of analytics and audience intelligence, which allow for more precise strategies for targeting consumers […]

Today is launch day for AD-Vantage – Marketing’s new weekly newsletter on the world of audience targeting and programmatic ad strategies

David Thomas

At Marketing, we’re committed to providing coverage on what matters in the business of marketing. That includes the growing role of analytics and audience intelligence, which allow for more precise strategies for targeting consumers with digital ads.

As part of that commitment, we are launching a new digital newsletter on targeting and the programmatic ad market. In AD-Vantage we will track news, insights, strategy and research – not just in the programmatic and ad tech space but in the key areas of targeting that marketers need to master before they put their ad buys into action.

Midmorning, each Tuesday, look to AD-Vantage for extensive coverage on how to measure and reach audiences as well as how to serve them automated ads. Watch for a mix of stories, columns and analysis, as well as featured research that tracks how fast this space is growing and which sectors are pulling ahead.

AD-Vantage is the go-to source of news on digital ad commerce in Canada and essential reading for marketers and advertising professionals, media buyers, publishers and ad tech service providers.

Like our other digital newsletters, the AD-Vantage newsletter will be free and subscribers to our other newsletters receive it automatically but can opt out any time. If you haven’t signed up already, please take a minute and visit us online right now!

Best,
David Thomas
Editor-in-Chief, Marketing

Advantage Articles

Why we said no to Do Not Track (Column)

Users should be given more control, but current proposal has too many flaws

Yahoo expands mobile toolkit with acquisition of Flurry

Startup is the latest in a wave of smaller acquisitions

Self-serve vs. Managed: Should a tech partner run your campaign?

As brands and agencies demand more transparency of their tech partners and look to cut costs, the software-as-a-service model is starting to make a lot of sense

Reaching a digital audience in a multi-device world

SPONSORED POST: Shannan LaMorre, VP Olive Elite+, shares insights

Apple turns to IBM for help in selling to corporate customers

Apple wants a better understanding of biz customers while IBM expects access to broader marketplace

Follow the Data

SPONSORED CONTENT: Exchange Lab's Roberta Houle shares insights on campaign tactics

30 brands volunteer for ANA sting operation

Association of National Advertisers teams up with ad security specialists White Ops to produce benchmark report on cyber crooks and fraudsters

Time to talk about rebates in programmatic

Programmatic trading has made auditing rebates a complicated affair