NY cable company taps Yangaroo cloud platform for ad delivery

A Toronto tech company finds a friend in the Big Apple

American cable provider Cablevision has tapped Toronto-based cloud platform Yangaroo to power ad delivery across its cable systems in the New York City region.

The partnership is meant to give Cablevision advertisers an easier and faster way to upload ad content for delivery to Cablevision-affiliated properties like the New York Interconnect and News 12.

In a release, Sean Nelson, a senior media planner for New York-based Allscope Media, praised the Yangaroo cloud platform for its intuitive interface. “I highly recommend them as a fast and easy spot transfer service,” he said.

Founded in 1999, Yangaroo provides a secure cloud-based platform for digital media management and distribution. It’s designed to automate much of the process involved in delivering ad content, and is connected to a distribution network of 11,000 television, radio and retailer media sources.

The company recently opened an office in New York, which will be responsible for integrating with Cablevision and its clients.

Advantage Articles

Why we said no to Do Not Track (Column)

Users should be given more control, but current proposal has too many flaws

Yahoo expands mobile toolkit with acquisition of Flurry

Startup is the latest in a wave of smaller acquisitions

Self-serve vs. Managed: Should a tech partner run your campaign?

As brands and agencies demand more transparency of their tech partners and look to cut costs, the software-as-a-service model is starting to make a lot of sense

Reaching a digital audience in a multi-device world

SPONSORED POST: Shannan LaMorre, VP of Olive Elite+ at Olive Media discusses the challenges of cross-device marketing

Apple turns to IBM for help in selling to corporate customers

Apple wants a better understanding of biz customers while IBM expects access to broader marketplace

Follow the Data

SPONSORED CONTENT: Exchange Lab's Roberta Houle shares insights on campaign tactics

30 brands volunteer for ANA sting operation

Association of National Advertisers teams up with ad security specialists White Ops to produce benchmark report on cyber crooks and fraudsters