NY cable company taps Yangaroo cloud platform for ad delivery

A Toronto tech company finds a friend in the Big Apple

American cable provider Cablevision has tapped Toronto-based cloud platform Yangaroo to power ad delivery across its cable systems in the New York City region.

The partnership is meant to give Cablevision advertisers an easier and faster way to upload ad content for delivery to Cablevision-affiliated properties like the New York Interconnect and News 12.

In a release, Sean Nelson, a senior media planner for New York-based Allscope Media, praised the Yangaroo cloud platform for its intuitive interface. “I highly recommend them as a fast and easy spot transfer service,” he said.

Founded in 1999, Yangaroo provides a secure cloud-based platform for digital media management and distribution. It’s designed to automate much of the process involved in delivering ad content, and is connected to a distribution network of 11,000 television, radio and retailer media sources.

The company recently opened an office in New York, which will be responsible for integrating with Cablevision and its clients.

Advantage Articles

Facebook makes a big play for mobile programmatic

New in-app exchange marks a much-anticipated entry into the space

AOL advocates for an open tech ecosystem

'The biggest danger in our ecosystem today is a walled garden,' AOL CMO says

Addictive launches mobile DMP for advanced in-app targeting

Programmatic platform rolls out new options for geo, demo, and CRM retargeting

Cross-screen video: If you measure it, they will come

Why Canada needs better ad measurement to reflect growing love of video beyond TV

Google’s Matt Lawson: Online marketing is about moments

Global head of performance ads wants to rethink the online consumer's journey

Canadian media companies try new video options from Slimcut

Toronto Star, TC and Postmedia look to in-article video to boost premium inventory

Gartner’s vision of a silo-breaking ‘marketing hub’

A prediction of where ad technology is leading the industry