NY cable company taps Yangaroo cloud platform for ad delivery

A Toronto tech company finds a friend in the Big Apple

American cable provider Cablevision has tapped Toronto-based cloud platform Yangaroo to power ad delivery across its cable systems in the New York City region.

The partnership is meant to give Cablevision advertisers an easier and faster way to upload ad content for delivery to Cablevision-affiliated properties like the New York Interconnect and News 12.

In a release, Sean Nelson, a senior media planner for New York-based Allscope Media, praised the Yangaroo cloud platform for its intuitive interface. “I highly recommend them as a fast and easy spot transfer service,” he said.

Founded in 1999, Yangaroo provides a secure cloud-based platform for digital media management and distribution. It’s designed to automate much of the process involved in delivering ad content, and is connected to a distribution network of 11,000 television, radio and retailer media sources.

The company recently opened an office in New York, which will be responsible for integrating with Cablevision and its clients.

Advantage Articles

AcuityAds, EQ Works report Q1 financial results

Canadian players deal with increasing U.S. and global competition

Ad blocking comes to mobile

Adblock Plus returns to Android, and telcos consider pervasive ad blocking

Ben Plomion leaves Chango/Rubicon

Ad tech marketing exec to build team at in-image tech provider GumGum

4 tips to engage mobile-first audiences effectively

Laura Moore outlines what you need to know about engaging mobile audiences

Juice Mobile offers 100% viewability guarantee

Buyers can elect not to pay for non-viewable in-app, mobile web ad impressions

The industry finally has a way to share tips on ad fraud

Trustworthy Accountability Group pilots communal blacklist with 4 video exchanges

Canada boasts above-average video ad viewability (report)

Non-viewable inventory dominated by small-player autoplay ads

Centro builds a DSP just for independent agencies

Service designed to help small agencies and brands bring programmatic in-house

Retargeting the Retargeters: Who’s buying who. And why

A very, very deep-dive on everything you need to know about a growing M&A trend