TubeMogul files for IPO

    Check out the latest AD-Vantage news, features and columns. Subscribe today TubeMogul, the California-based video ad buying services firm, has filed for a $75 million initial public offering. In its S-1 filing to the Securities and Exchange Commission, the company said more than 2,000 brands had run campaigns through its ad-buying platform. It […]
 
 

TubeMogul, the California-based video ad buying services firm, has filed for a $75 million initial public offering.

In its S-1 filing to the Securities and Exchange Commission, the company said more than 2,000 brands had run campaigns through its ad-buying platform.

It lists its 2013 revenue as US$57.2 million and charts an annual growth rate of 91% from 2011.

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• TubeMogul to offer free video ad audits
TubeMogul brings real-time viewability to video
• TubeMogul advances relationship with IPG

Total spend through the platform “was $17.8 million [in 2011], $53.8 million [in 2012], and $111.9 million [in 2013], respectively, representing a CAGR of 151%,” the filing said.

The company will list on the New York Stock exchange at “TUBE,” and says it is planning to expand its business into television advertising and moving existing services into new markets around the world.

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