TubeMogul files for IPO

    Check out the latest AD-Vantage news, features and columns. Subscribe today TubeMogul, the California-based video ad buying services firm, has filed for a $75 million initial public offering. In its S-1 filing to the Securities and Exchange Commission, the company said more than 2,000 brands had run campaigns through its ad-buying platform. It […]
 
 

TubeMogul, the California-based video ad buying services firm, has filed for a $75 million initial public offering.

In its S-1 filing to the Securities and Exchange Commission, the company said more than 2,000 brands had run campaigns through its ad-buying platform.

It lists its 2013 revenue as US$57.2 million and charts an annual growth rate of 91% from 2011.

Related
• TubeMogul to offer free video ad audits
TubeMogul brings real-time viewability to video
• TubeMogul advances relationship with IPG

Total spend through the platform “was $17.8 million [in 2011], $53.8 million [in 2012], and $111.9 million [in 2013], respectively, representing a CAGR of 151%,” the filing said.

The company will list on the New York Stock exchange at “TUBE,” and says it is planning to expand its business into television advertising and moving existing services into new markets around the world.

Advantage Articles

AOL names Allie Kline new CMO

Kline promoted from platforms side to lead global marketing on all fronts

‘Always on’ media buying drives down per-impression cost: study

Don't abandon the campaign model altogether, but keep the data flowing

Convertro named a cross-channel attribution leader

SPONSORED: AOL Platforms earns praise from independent research firm for strong product and vision

Google Contributor lets users pay to block ads

Tech giant creates a way for users to bid on their own impressions

Mediaocean puts the finishing touches on TV solution

Many want to rethink TV, but one company wants the old system to work better

Adobe preps Marketing Cloud for the beacon revolution

CRM platform adds in-app messaging and push notifications, plus geotargeting

Talking programmatic TV on Wall Street

Dan Salmon offers key takeaways from BMO's lunch with industry experts

AOL Canada wants to hear from you about programmatic

SPONSORED: Take a five-minute survey for exclusive insights