Watch This: Terry Kawaja on how digital video is changing TV

The opportunity for digital video players to move in on the linear TV ad market

Luma Partners Terry Kawaja, famous for creating the Lumascape model of the ad tech ecosystem, spoke at Internet Week New York about the opportunity for digital video players to move in on the linear TV advertising market. He gave a detailed comparative analysis of the TV buying ecosystem and the digital buying ecosystem, and new strategies that are emerging in both worlds. Ultimately, he argues – always thinking like an investment banker – that the two worlds will merge and reinforce one another.

For more insight, check out MediaPost journalist P. J. Bednarski’s thoughts on the talk.

Advantage Articles

AOL to buy mobile ad company Millennial Media

$248 million deal adds mobile programmatic tech, publisher network to AOL's offering

Slimcut adds cost-per-completed view pricing

Company says new model guarantees viewability and performance

Advertisers stubbornly stick with Flash as walls close in

Flash ads no longer work in Google Chrome or on Amazon sites

Dana Toering joins Addictive as chief revenue officer

Aims to expand tech firm to establish a more international presence

Index Exchange opens San Francisco office

Top Canadian ad tech firm continues U.S. expansion

Twitter extends conversational targeting across its network

Company says new audience platform more than doubles its effective reach

Virool brings its in-line video solution to Canada

Alicia Elliott to lead sales for California-based company

AcuityAds revenue up 43% in Q2

Toronto company continuing to see gains with self-serve programmatic platform

Bell Media finally charts a path in ad tech

New sales leadership looking at whether and how to implement programmatic