Watch This: Terry Kawaja on how digital video is changing TV

The opportunity for digital video players to move in on the linear TV ad market

Luma Partners Terry Kawaja, famous for creating the Lumascape model of the ad tech ecosystem, spoke at Internet Week New York about the opportunity for digital video players to move in on the linear TV advertising market. He gave a detailed comparative analysis of the TV buying ecosystem and the digital buying ecosystem, and new strategies that are emerging in both worlds. Ultimately, he argues – always thinking like an investment banker – that the two worlds will merge and reinforce one another.

For more insight, check out MediaPost journalist P. J. Bednarski’s thoughts on the talk.

Advantage Articles

AutoUpdate: Amazon (not Google) buys Twitch for $970 million

And Yahoo launches a content recommendation widget

PCG building content marketing engine with government grant

New platform to help marketers improve their social and content marketing campaigns as they go

Canadian advertisers spent 62% more on mobile RTB in Q2: Smaato

Canada is the third-largest market represented on the Smaato Ad Exchange

Is Native The Future of Display Advertising?

SPONSORED CONTENT: Olive Media's Shannan LaMorre on a growing marketing arena

Don’t let your brand be a turkey this holiday season

SPONSORED: Exchange Lab's Nikki Hawke on engaging your consumers online