Welcome to AD-Vantage

Canada’s best source for news on audience targeting and programmatic ad strategies
 
 

Canada’s best source for news on audience targeting and programmatic ad strategies

The ways audiences are being targeted and ads are being bought and sold are being turned on their head. The good news is Marketing is here to help you make sense of it all.

David Thomas, editor-in-chief

We’re committed to providing coverage of what matters in the business of marketing. That includes the growing role of analytics and audience intelligence, which allow for more precise strategies for targeting consumers with digital ads through real-time bidding and programmatic strategies.

As part of that commitment, starting today we will be here each Tuesday with a new weekly digital newsletter, called AD-Vantage. In each issue, we will track news, offer strategic insights and research – not just in the programmatic and ad tech space but in the key areas of audience intelligence and targeting that marketers need to master before they put their ad buys into action.

You can count on AD-Vantage for extensive coverage on how to measure and reach audiences as well as how to serve them automated ads. Watch for a mix of stories, columns and analysis, as well as featured research that tracks how fast this space is growing and how big a piece programmatic is grabbing of marketers’ budgets.

AD-Vantage is the new go-to source of news on digital ad commerce in Canada and essential reading for marketers and advertising professionals, media buyers, publishers and ad tech service providers. I hope we saw a lot of you at our recent sold-out, half-day conference on programmatic strategies in Toronto. If not, you can catch up to some of the content here.

Like our other digital newsletters, the AD-Vantage newsletter will be free and subscribers to our other newsletters receive it automatically but can opt out any time. If you haven’t signed up already, please take a minute and visit us online right now!

Best,
David Thomas
Editor-in-Chief, Marketing

To receive Marketing’s weekly AD-Vantage newsletter, sign in to our newsletter subscriber page and change your settings to include AD-Vantage (and check out our other weekly newsletters focusing on PR, media, careers in marketing and Marketing TV)

Advantage Articles

Apple turns to IBM for help in selling to corporate customers

Apple wants a better understanding of biz customers while IBM expects access to broader marketplace

Follow the Data

SPONSORED CONTENT: Exchange Lab's Roberta Houle shares insights on campaign tactics

30 brands volunteer for ANA sting operation

Association of National Advertisers teams up with ad security specialists White Ops to produce benchmark report on cyber crooks and fraudsters

Reaching a digital audience in a multi-device world

SPONSORED POST: Shannan LaMorre, VP Olive Elite+, shares insights

Time to talk about rebates in programmatic

Programmatic trading has made auditing rebates a complicated affair

AutoUpdate: A world of 1 billion connected TVs

Plus, digital spending slowing down and Nielsen upgrades attribution

From boardrooms to basketball – Data drives everything we do

SPONSORED CONTENT: 'Money Ball' shows data is relevant everywhere

Chatter: Learning from Facebook’s research misstep

Understanding the big issues at play in Facebook's experiment