Welcome to AD-Vantage

Canada’s best source for news on audience targeting and programmatic ad strategies
 
 

Canada’s best source for news on audience targeting and programmatic ad strategies

The ways audiences are being targeted and ads are being bought and sold are being turned on their head. The good news is Marketing is here to help you make sense of it all.

David Thomas, editor-in-chief

We’re committed to providing coverage of what matters in the business of marketing. That includes the growing role of analytics and audience intelligence, which allow for more precise strategies for targeting consumers with digital ads through real-time bidding and programmatic strategies.

As part of that commitment, starting today we will be here each Tuesday with a new weekly digital newsletter, called AD-Vantage. In each issue, we will track news, offer strategic insights and research – not just in the programmatic and ad tech space but in the key areas of audience intelligence and targeting that marketers need to master before they put their ad buys into action.

You can count on AD-Vantage for extensive coverage on how to measure and reach audiences as well as how to serve them automated ads. Watch for a mix of stories, columns and analysis, as well as featured research that tracks how fast this space is growing and how big a piece programmatic is grabbing of marketers’ budgets.

AD-Vantage is the new go-to source of news on digital ad commerce in Canada and essential reading for marketers and advertising professionals, media buyers, publishers and ad tech service providers. I hope we saw a lot of you at our recent sold-out, half-day conference on programmatic strategies in Toronto. If not, you can catch up to some of the content here.

Like our other digital newsletters, the AD-Vantage newsletter will be free and subscribers to our other newsletters receive it automatically but can opt out any time. If you haven’t signed up already, please take a minute and visit us online right now!

Best,
David Thomas
Editor-in-Chief, Marketing

To receive Marketing’s weekly AD-Vantage newsletter, sign in to our newsletter subscriber page and change your settings to include AD-Vantage (and check out our other weekly newsletters focusing on PR, media, careers in marketing and Marketing TV)

Advantage Articles

Slimcut adds cost-per-completed view pricing

Company says new model guarantees viewability and performance

Advertisers stubbornly stick with Flash as walls close in

Flash ads no longer work in Google Chrome or on Amazon sites

Dana Toering joins Addictive as chief revenue officer

Aims to expand tech firm to establish a more international presence

Index Exchange opens San Francisco office

Top Canadian ad tech firm continues U.S. expansion

Twitter extends conversational targeting across its network

Company says new audience platform more than doubles its effective reach

Virool brings its in-line video solution to Canada

Alicia Elliott to lead sales for California-based company

AcuityAds revenue up 43% in Q2

Toronto company continuing to see gains with self-serve programmatic platform

Bell Media finally charts a path in ad tech

New sales leadership looking at whether and how to implement programmatic

Toronto tech company on the pulse of security bracelets

Device reads heartbeat to open your car door or pay with your credit card