Welcome to AD-Vantage

Canada’s best source for news on audience targeting and programmatic ad strategies


Canada’s best source for news on audience targeting and programmatic ad strategies

The ways audiences are being targeted and ads are being bought and sold are being turned on their head. The good news is Marketing is here to help you make sense of it all.

David Thomas, editor-in-chief

We’re committed to providing coverage of what matters in the business of marketing. That includes the growing role of analytics and audience intelligence, which allow for more precise strategies for targeting consumers with digital ads through real-time bidding and programmatic strategies.

As part of that commitment, starting today we will be here each Tuesday with a new weekly digital newsletter, called AD-Vantage. In each issue, we will track news, offer strategic insights and research – not just in the programmatic and ad tech space but in the key areas of audience intelligence and targeting that marketers need to master before they put their ad buys into action.

You can count on AD-Vantage for extensive coverage on how to measure and reach audiences as well as how to serve them automated ads. Watch for a mix of stories, columns and analysis, as well as featured research that tracks how fast this space is growing and how big a piece programmatic is grabbing of marketers’ budgets.

AD-Vantage is the new go-to source of news on digital ad commerce in Canada and essential reading for marketers and advertising professionals, media buyers, publishers and ad tech service providers. I hope we saw a lot of you at our recent sold-out, half-day conference on programmatic strategies in Toronto. If not, you can catch up to some of the content here.

Like our other digital newsletters, the AD-Vantage newsletter will be free and subscribers to our other newsletters receive it automatically but can opt out any time. If you haven’t signed up already, please take a minute and visit us online right now!

David Thomas
Editor-in-Chief, Marketing

To receive Marketing’s weekly AD-Vantage newsletter, sign in to our newsletter subscriber page and change your settings to include AD-Vantage (and check out our other weekly newsletters focusing on PR, media, careers in marketing and Marketing TV)

Advantage Articles

Influitive’s staff crowdsource their way to victory

'Leadstarter' campaign makes referral competition more personal

More than half of video ads run cross-device (infographic)

Videology report shows cross-device beats 50% benchmark for first time

District M adds header bidding for publishers

New features help pubs put their best inventory in programmatic

Polar forms group to ponder the future of publishing

Publisher 2020 initiative brings together execs from around the world

Yahoo Mail starts blocking ad blockers

Email client forces some users to disable software in search of better ad revenues

Lightspeed POS breaks into ecommerce

Montreal mobile point-of-sale platform acquires Dutch online retail company

Eyereturn tracks passions with segmentation demo

New infographic tracks sports, music and recreation preferences

Blue Ant brings Tubi TV OTT network to Canada

Free streaming service is supported by ads

Acuity, Juice and Addictive make Deloitte Fast 50

Three programmatic firms achieve more than 500% 4-year revenue growth