Why we’re changing AD-Vantage to Tech Filter

Our newsletter is getting a rebrand -- and an expanded mandate

The technology that brings advertising to audiences never stops changing, and neither do we.

In 2014, we launched AD-Vantage as Canada’s first in-depth look at how programmatic and related services were disrupting the traditional ways ads were sold and distributed online.

We’re soon going to rebrand to Tech Filter to simplify the way we label our technology coverage and provide consistency across our portfolio of newsletters.

It’s also an opportunity for us to reflect how pervasive technology has become to our audience. Published every Tuesday afternoon, Marketing’s Tech Filter will cover:

• The ongoing evolution of ad tech such as programmatic, private marketplaces, ad fraud and viewability standards

• The rise of marketing technology (martech) such as marketing automation, analytics and other tools that bring visibility into attribution, conversion and other important metrics

• The application of emerging technologies such as AR, VR, artificial intelligence and the Internet of Things on brand experiences across social, mobile, video and physical environments

As someone who has spent the majority of my adult life covering the impact of technology on all aspects of everyday life, I’m really excited about how we’re going to grow our tech coverage over the course of 2016 and beyond.

To talk one-on-one with me and our team about this change, as well as any other upcoming story ideas, join us on March 29 for AdTech 2016.

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