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Why PR still struggles with ROI (Column)

PR hasn’t become easier to measure, but there’s a bigger challenge at hand

Veritas adds two to senior team

Kim Roman and Martin McInally to head up business units

KBS+ Toronto opens new cause marketing division

Cause Company moves agency firmly into CSR space

On The Move – Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

MacLaren McCann announces raft of new creative hires

Mike Lee and Jonathan Careless join as group creative directors

Campaign puts love in the air at Addition Elle

New work from Mookai keeps tearing down stereotypes of plus-sized women

SAAQ launches new Don’t Text and Drive campaign

Award winning campaign returns with 'banal' message

GoodLife finds ‘real heroes’ for new ads

Latest work from DougSerge+Partners furthers message of accessibility

Sid Lee Toronto has new creative leadership

Tom Koukodimos and Jeffrey DaSilva taking over for Dave Roberts