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Mouse Marketing picks up Polysporin

Sampling program aims to increase brand awareness and reach

Club Med selects Sid Lee as AOR

Cirque du Soleil will also partner with the brand on a "circus-inspired playground"

On the move: New hires at Media Profile, Strut, John St.

A weekly recap of who's headed where in Canadian marketing and communications

Cundari continues hiring spree

Agency bolsters accounts team

Taxi announces new national management team

New senior promotions finalize new leadership structure after Telus loss

The Hot Plate rebrands as THP

Toronto shop looks to expand beyond its origins as a food-marketing agency

Tennis Canada serves up a new brand and national campaign

Multi-media campaign from Revolution urges Canadians to "Live the Moment"

Has Scot Keith quit advertising to chase his NHL dreams?

123w president hits the ice with the Vancouver Canucks

Lothar Boensch returns to Blast Radius Vancouver

Ad exec appointed managing director to oversee operations, help drive new business

Buick makes a comeback as it courts younger customers

"That's not a Buick" tagline and campaign is changing the way people view the brand