2013 Marketing Awards Winners List

Following another successful Marketing Awards (which looked spectacular, by the way), the industry is eager to compare trophy counts. So here’s a listing of every medal-winning entry, by category. And we also know there are those who are interested in seeing specifically how their shop stacked up against competitors in terms of overall medals won. […]

Following another successful Marketing Awards (which looked spectacular, by the way), the industry is eager to compare trophy counts. So here’s a listing of every medal-winning entry, by category.

And we also know there are those who are interested in seeing specifically how their shop stacked up against competitors in terms of overall medals won. Behold, the 2013 agency medal tally.

Agency Medal Tallies

LG2 – 7 golds, 11 silvers, 7 bronze (25)
DDB – 6 golds, 5 silvers, 9 bronzes (20)
Taxi Canada – 5 golds, 4 silvers, 5 bronzes (14)
Leo Burnett – 3 golds, 6 silvers, 5 bronzes (14)
John St. – 5 golds, 3 silver, 3 bronze (11)
• Rethink – 3 golds, 5 silvers, 3 bronze (11)
• Dare – 1 gold, 7 silver, 3 bronze (11)
• BBDO Toronto – 4 golds, 3 silvers, 3 bronzes (10)
• Zulu Alpha Kilo – 3 silvers, 4 bronze (7)
• Anomaly – 2 golds, 2 silvers (4)
• Sid Lee – 2 silvers, 2 bronze (4)
• Grey – 2 golds, 1 bronze (3)
• Cossette – 1 gold, 2 bronze (3)
• Lowe Roche – 2 silvers, 1 bronze (3)
Ogilvy/Ogilvy One – 1 silver, 2 bronzes (3)
• Y&R Toronto – 1 silver, 2 bronzes (3)
• Calder Bateman – 1 gold, 1 silver (2)
• Cundari – 1 silver, 1 bronze (2)
• Dentsu Bos – 1 silver, 1 bronze (2)
• Red Urban – 2 bronze (2)
• Bensimon Byrne – 1 bronze
• Blast Radius – 1 bronze
• Doug & Serge – 1 bronze
• Grip Limited – 1 silver
• One Method – 1 silver
• Proximity Canada – 1 bronze
• Saatchi & Saatchi – 1 bronze
• TBWA\Toronto – 1 silver
• Union – 1 bronze
• Wax – 1 bronze
Zebra Studios – 1 silver

Winners by category

Film

TELEVISION SINGLE: 30 SECONDS AND UNDER
“Cabin” by Red Urban for Volkswagen – BRONZE
“Unexpected Gifts” by Taxi Canada for Canadian Tire – BRONZE
“Spiced Up” by John St. for Corby Distilleries Ltd. – BRONZE

TELEVISION CAMPAIGN: 30 SECONDS AND UNDER
“Gimmicks” by BBDO Toronto for FedEx Canada Ltd. – GOLD
“Changes” by Taxi 2 for Kraft Canada – SILVER
“Mustang” by DDB Canada/Toronto for Eli Lilly Canada – BRONZE

TELEVISION SINGLE: OVER 30 SECONDS
“2012 Olympic Relay” by Sid Lee for RONA – SILVER
“Take the Stage” by Sid Lee for adidas UK – BRONZE
“Make Health Last” by Lowe Roche Advertising for Heart & Stroke Foundation – BRONZE

TELEVISION SINGLE: SMALL BUDGET
“Baby” by lg2 for Réseau de transport de la Capitale – GOLD
“Sad Movie” by lg2 for Réseau de transport de la Capitale – GOLD
“David’s Big Problem” by Taxi 2 for Movember – SILVER

TELEVISION CAMPAIGN: SMALL BUDGET
“Most Hockey Dreams Die” by Taxi Canada for Hockey Hall of Fame – GOLD
“The Bus” by lg2 for Réseau de transport de la Capitale – GOLD
“Beaver/Badger” by Y&R Toronto for Coleman Tents – BRONZE

FILM: ONLINE SINGLE
“The Princess and the Finger” by BBDO Toronto for Wrigley Canada – GOLD
“Our Food. Your Questions.” By Tribal DDB Toronto for McDonald’s Canada – GOLD
“Dr. Cyclops” by BBDO Toronto for Wrigley Canada – SILVER
“BMW M5 Bullet” by Cundari for BMW Group Canada – BRONZE

FILM: ONLINE CAMPAIGN
“Touch the Untouchable” by BBDO Toronto for Wrigley Canada – GOLD
“Our Food. Your Questions.” by Tribal DDB Toronto for McDonald’s Canada – BRONZE

OTHER BROADCAST: SINGLE
“SDS-During evenings of films on hunting” by lg2 for Société de sauvetage – SILVER

Pushing the Boundaries

“Budweiser Red Lights” by Anomaly for Labatt Breweries of Canada – GOLD
“Our Food. Your Questions.” By Tribal DDB Toronto for McDonald’s Canada – GOLD
“Fan Brew” by Anomaly for Labatt Breweries of Canada – SILVER
“The Movie out Here” by Grip Limited for Labatt Breweries of Canada – SILVER

Digital

DIGITAL ONLINE SINGLE: FIXED SPACE
“BMW Upgradeable Banner” by Cundari for BMW Group Canada – SILVER
“Learn IKEA Textiles” by Leo Burnett Toronto for IKEA – BRONZE

DIGITAL ONLINE SINGLE: DYNAMIC
“Oil Spill – Take Over” by Rethink Communications for Dogwood Initiative – GOLD
“Civic Content City” by Dare for BC Honda Dealers – BRONZE
“Toyota Tundra Webpage takeover” by Saatchi & Saatchi for Toyota Canada Inc. – BRONZE

DIGITAL ONLINE: CAMPAIGN
“Touch the Untouchable” by BBDO Toronto for Wrigley Canada – GOLD
“The World’s Most Valuable Social Network” by Grey for Missing Children Society of Canada – GOLD
“#RiseAbove” by Blast Radius for Jordan Brand, a division of Nike Inc. – BRONZE
“The Cautionary Tale of Ebenezer Snoop” by Sid Lee for Adidas – BRONZE

DIGITAL WEBSITES/MICROSITES: ADVERTISING
“KD Pocalypse” by Taxi 2 for Kraft Canada – GOLD
“Create the Rainbow” by BBDO Toronto for Wrigley Canada – SILVER
“Crème à Barbe” (Shaving Cream) by DentsuBos for Alimentation Couche-Tard – SILVER
“The Drive” by Red Urban for Volkswagen Canada – BRONZE

DIGITAL WEBSITES/MICROSITES: CORPORATE
“Castor Gigashelf” by Taxi 2 for Castor Design – GOLD
“Our Food. Your Questions.” By Tribal DDB Toronto for McDonald’s Canada – GOLD

DIGITAL: BEST USE OF SOCIAL MEDIA
“The World’s Most Valuable Social Network” by Grey for Missing Children Society of Canada – GOLD
“James Ready Cover Photo Swap” by Leo Burnett Toronto for James Ready – GOLD
“Our Food. Your Questions.” by Tribal DDB Toronto for McDonald’s Canada – SILVER
“The Gitchhiker” by John St. for Stanfield’s Ltd. – SILVER
“Instagram Trailers” by Cossette for Toronto Silent Film Festival – BRONZE

DIGITAL: APPS/MOBILE
“Pothole Season” by Taxi for Taxi Canada Ltd. – GOLD
“World Juniors Wakeup Call” by Rethink Communications for Molson Canadian – BRONZE

DIGITAL: GAMES
“Audi quattro Experience” by Zulu Alpha Kilo for Audi Canada – SILVER
“Milk vs. Cats” by Dare for Prairie Milk Marketing Partnership – BRONZE

DIGITAL: CREATIVE USE OF TECHNOLOGY
“Dog Caller” by Rethink Communications for Toronto Humane Society – GOLD
“Audi quattro Experience” by Zulu Alpha Kilo for Audi Canada – BRONZE
“Spoiler Alerter” by Rethink Communications for Molson Canadian – SILVER
“Thought Before Action” by Ogilvy/OgilvyOne for Unilever – BRONZE
“Temptations KittyCat Hijack” by Proximity Canada for Mars Petcare Canada – BRONZE

Radio

RADIO CAMPAIGN
“Most Hockey Dreams Die” by Taxi for Hockey Hall of Fame – SILVER
“Pillow, Cottage Cheese, February” by Leo Burnett Toronto for James Ready – SILVER
“Losers” by Wax for Parkland Fuel Corporation -BRONZE

RADIO SINGLE
“Victor Maitland” by DDB Canada/Toronto for Toronto Crime Stoppers – BRONZE
“Heredity” by LG2 for Lunetterie Sears – BRONZE
“Avocado” by Young and Rubicam for Ford Canada – BRONZE

Public Service

PUBLIC SERVICE INTEGRATED
“Texto” by LG2 for Societe de l’Assurance Automobile du Quebec – GOLD
“We’ve Run out of Space” by Dare Vancouver for BC Children’s Hospital Foundation – SILVER
NoHomophobes.com by Calder Bateman Communications for Institute for Sexual Minority Studies and Services University of Alberta – SILVER

PUBLIC SERVICE BRANDED CONTENT
“Inevitable News” by John St for WWF – GOLD
“Carly’s Café” by John St – SILVER
“The Art of Saying Goodbye” by Union for Mount Pleasant Group – BRONZE

PUBLIC SERVICE ONLINE
NoHomophobes.com by Calder Bateman Communications for Institute for Sexual Minority Studies and Services University of Alberta – GOLD
“Carly’s Café” by John St – SILVER
“Kelly_Sweet16″ by Cossette for Children of the Street Society – GOLD
“Inevitable News” by John St for WWF – GOLD
“Focus Mode” by LG2 for Societe de l’Assurance Automobile du Quebec – BRONZE
“Walk of Memories” by DentsuBos for Federation of Quebec Alzheimer Societies – BRONZE

PUBLIC SERVICE PRESS/OUT-OF-HOME: CAMPAIGN
“Operating Room, Examination Room, Hallway” by Dare Vancouver for BC Children’s Hospital Foundation – SILVER
“Courage Canada Campaign” by Zulu Alpha Kilo for Courage Canada – SILVER
“Belts” by LG2 for Societe de l’Assurance Automobile du Quebec – BRONZE

PUBLIC SERVICE PRESS/OUT-OF-HOME: SINGLE
“The Street House” by Leo Burnett Toronto for Raising The Roof – GOLD
“Hallway” by Dare Vancouver for BC Children’s Hospital Foundation – GOLD
“Red” by LG2 for Societe de l’Assurance Automobile du Quebec – SILVER
“Eyes” by LG2 for Societe de l’Assurance Automobile du Quebec – SILVER
“Operating Room” by Dare Vancouver for BC Children’s Hospital Foundation – SILVER
“Examination Room” by Dare Vancouver for BC Children’s Hospital Foundation – SILVER

PUBLIC SERVICE RADIO: CAMPAIGN
“Letters” by LG2 for Societe de l’Assurance Automobile du Quebec – SILVER
“Small Dreams” by Grey for The Salvation Army – BRONZE

PUBLIC SERVICE RADIO: SINGLE
“You” by LG2 for Societe de l’Assurance Automobile du Quebec – GOLD
“He” by LG2 for Societe de l’Assurance Automobile du Quebec – SILVER
“Jay” by LG2 for Societe de l’Assurance Automobile du Quebec – SILVER
“Lifeguard” by Taxi Canada for Vancouver Aquarium – BRONZE

PUBLIC SERVICE FILM: CAMPAIGN
“Hospital Ward, Operating Room” by Dare Vancouver for BC Children’s Hospital Foundation – SILVER
“Diner, Old House” by TBWA for Accessible Media Inc. – SILVER
“Forge, Grape, Smoking” by DDB Canada/Vancouver for Big Sisters of BC Lower Mainland – BRONZE
“Smart Kids Now. Smart Adults Later” by Leo Burnett Toronto for TVO – BRONZE

PUBLIC SERVICE FILM: SINGLE
“Message” by LG2 for Societe de l’Assurance Automobile du Quebec – GOLD
“Operating Room” by Dare Vancouver for BC Children’s Hospital Foundation – SILVER
“Anthem of Shame” by LG2 for Societe de l’Assurance Automobile du Quebec – SILVER
“Eyes” by LG2 for Societe de l’Assurance Automobile du Quebec – SILVER
“Smoking” by DDB Canada/Vancouver for Big Sisters of BC Lower Mainland – SILVER
“Hospital Ward” by Dare Vancouver for BC Children’s Hospital Foundation – SILVER

Marketing Awards 2013: Branded Content

“The Gitchhiker” by John St. for Stanfield’s Ltd. – GOLD

Marketing Awards 2013: Collateral

COLLATERAL: CAMPAIGN
“James Ready 50% Awesomer Coasters” by Leo Burnett Toronto for James Ready – SILVER
“James Ready Beer-Grams” by Leo Burnett Toronto for James Ready – BRONZE

COLLATERAL: SINGLE
“Pfaff Instant DM” by Lowe Roche for Pfaff Automotive Partners – SILVER
“Most Functional Business Card Ever” by Doug & Serge for Schwimmer Pool Service – BRONZE

Marketing Awards 2013: Design

LOGO/CORPORATE IDENTITY
“F. Menard” by lg2boutique for F. Menard – SILVER
“Pickwick & Weller” by Concrete Design Communications for Pickwick & Weller – BRONZE

BROCHURES/PRINT COLLATERAL
“Boris Ice Tea Poster” by lg2boutique for Brasserie Licorne – SILVER
“F. Menard Corporate Brochure” by lg2boutique for F. Menard – SILVER
“Bête & Fête Invitation” by lg2boutique for Federation des producteurs de porcs du Quebec – BRONZE
“Like This:” by Leo Burnett Toronto for The Advertising & Design Club of Canada – BRONZE

ENVIRONMENTAL GRAPHICS

“Nike FuelBand” by Zebra Studios for Nike Canada – SILVER

PACKAGING
“Pickwick & Weller” by Concrete Design Communications for Pickwick & Weller – BRONZE
“Marshall Fridge Packaging” by Proximity Canada for XMC Branded Products Inc. – BRONZE

Marketing Awards 2013: Self Promotion

“Pothole Season” by Taxi Canada for Taxi Canada – GOLD
“Buyral” by John St. for John St. – GOLD
“La Carnita” by One Method for La Carnita – SILVER

Marketing Awards 2013: Integrated

“Budweiser Red Lights” by Anomaly for Labatt Breweries of Canada – GOLD
“Our Food. Your Questions.” by Tribal DDB Toronto for McDonald’s Canada – GOLD
“Fan Brew” by Anomaly for Labatt Breweries of Canada – SILVER
“Kids” by DDB Canada/Toronto for Eli Lilly Canada – BRONZE

Marketing Awards 2013: Press/Out-Of-Home

BUSINESS PRESS SINGLE
“Frank” by Zulu Alpha Kilo for NABS – BRONZE
“Nancy” by Zulu Alpha Kilo for NABS – BRONZE

BUSINESS PRESS CAMPAIGN
“2013 CREA Campaign” by LG2 for Infopresse – SILVER

DIGITAL: SINGLE
“Heart in Distress” by LG2 for Agence de la santé et des services sociaux de la Capitale-Nationale” – BRONZE

EXPERIENTIAL/STUNTS/EVENTS
“The Gitchhiker” by John St. for Stanfield’s Ltd. – GOLD
“Pothole Season” by Taxi – SILVER
“Quattro Experience” by Zulu Alpha Kilo for Audi Canada – SILVER
“The Walking Dead Rotting Finger Countdown” by Leo Burnett Toronto for AMC Networks – SILVER
“The IKEA Moving Box” by Leo Burnett Toronto for IKEA – BRONZE

MAGAZINE SINGLE
“Roach” by Rethink for Orkin – SILVER
“Centipede” by Rethink for Orkin – SILVER
“Cow Mermaid” by BBDO Toronto for Mabe Canada – BRONZE
“Forklift” by John St. for Corby Distilleries Ltd. – BRONZE
“Truck” by John St. for Corby Distilleries Ltd. – BRONZE

MAGAZINE CAMPAIGN
“Termite Roach Centipede” by Rethink for Orkin – GOLD
“Make Health Last Campaign” by Lowe Roche Advertising for Heart & Stroke Foundation – SILVER
“Most Hockey Dreams Die” by Taxi Canada Ltd. for Hockey Hall of Fame – BRONZE

NEWSPAPER SINGLE
“Logging Truck” by DDB Tribal Berlin for Volkswagen (Germany) – GOLD
“Just Married” by DDB Tribal Berlin for Volkswagen (Germany) – SILVER
“Surf Board” by DDB Tribal Berlin for Volkswagen (Germany) – SILVER
“NHL Lockout Solutions” by Leo Burnett Toronto for Yellow Pages – SILVER
“Buy” by DDB Canada/Toronto for Toronto Crime Stoppers – BRONZE

NEWSPAPER CAMPAIGN
“Surf Board Just Married Logging Truck” by DDB Tribal Berlin for Volkswagen – GOLD
“Masks” by LG2 for Lunetterie Sears – GOLD
“Take The Stage Olympics” by Sid Lee for Adidas UK – SILVER
“Anonymous” by DDB Canada/Toronto for Toronto Crime Stoppers – BRONZE
“Termite Roach Centipede” by Rethink Communications for Orkin – BRONZE

OUT-OF-HOME BILLBOARD: SINGLE
“Bathroom Towel Graph” by Leo Burnett Toronto for IKEA – SILVER
“Multiple Choice” by Leo Burnett Toronto for IKEA – BRONZE
“Where’s Waldo?” by LG2 for Lunetterie Sears – BRONZE

OUT-OF-HOME NON-STANDARD FORMAT: SINGLE
“Mini Box” by Rethink for Metro News – SILVER
“Ramp” by BBDO Toronto for Canadian Paralympic Committee – SILVER
“Free Inspections” by Rethink Communications for Orkin – SILVER
“Tissue” by LG2 for Sanofi Consumer Health – BRONZE
“Shower” by DDB Canada/Vancouver for BC Hydro – BRONZE

OUT-OF-HOME NON-STANDARD FORMAT: CAMPAIGN
“Paint with a Tweet” by BBDO Toronto for Molson Coors Canada – BRONZE
“Get Snuggled” by Taxi Canada Ltd. for Sun Products – BRONZE
“Live Ads” by Dare for John Frieda – BRONZE

OUT-OF-HOME TRANSIT: SINGLE
“Tissue” by LG2 for Sanofi Consumer Health – SILVER
“Blank Ads” by Rethink for Metro News – BRONZE
“Wake up and smell the free” by Cossette for McDonald’s Canada – BRONZE
“Sliced woman” by LG2 for Festival de magie de Quebec – BRONZE

OUT-OF-HOME TRANSIT: CAMPAIGN
“Light Drain Computer Light Drain Lamp Light Drain TV” by DDB Canada/Vancouver for BC Hydro – SILVER
“HIS and HER Thoughtbubble” by Y&R Toronto for Ford Motor Company of Canada – SILVER

POINT OF PURCHASE: SINGLE
“Scratch Card” by Ogilvy for Unilever Canada – BRONZE

POINT OF PURCHASE: CAMPAIGN
“James Ready 50% Awesomer Coasters” by Leo Burnett Toronto for James Ready – GOLD
“Pine/Maple/Birch” by Ogilvy for B.B. Begonia – SILVER
“Masks” by LG2 for Lunetterie Sears -SILVER
“KISS Poster Campaign” by Zulu Alpha Kilo for Fangoria Entertainment – BRONZE
“Doctor Conversation Starter” by Taxi Canada Ltd. for Pfizer Canada Inc. – BRONZE

SMALL SCALE AMBIENT

“Grenade” by BBDO Toronto for The Water Project – SILVER
“James Ready 50% Awesomer Coasters” by Leo Burnett Toronto for James Ready – SILVER
“Spinach/Honey/Raisins” by Bensimon Byrne for Loblaw Companies Limited – BRONZE

Marketing Awards 2013: Multicultural

ORIGINAL PRINT
“Needle” by Captus Advertising for Ming Pao Newspapers – BRONZE

ORIGINAL ONLINE
“Help Me Tell My Story” by BV02 for Saskatchewan Ministry of Education – SILVER

EXPERIENTIAL/STUNTS/EVENTS
“2012 Newcomer Program” by Diamond Integrated Marketing for Ontario Tourism – SILVER
“Da Vinci – The Genius Stunt” by Leap Advertising for Science World – SILVER
“Western Union – Program for Better” by Bleublancrouge for Western Union – BRONZE

Special Jury Selection

MARKETING FOR GOOD
“The World’s Most Valuable Social Network” by Grey for Missing Children Society of Canada

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