30 Under 30: Kyle Lamb

The future of Canada’s marketing industry will be shaped by its youngest talent—the super-worldly, plugged-in, brilliant and creative youth who are already making a name for themselves. Marketing put out the call to the industry to find the top 30 standouts under the age of 30 who have already made their mark on the industry. […]

The future of Canada’s marketing industry will be shaped by its youngest talent—the super-worldly, plugged-in, brilliant and creative youth who are already making a name for themselves. Marketing put out the call to the industry to find the top 30 standouts under the age of 30 who have already made their mark on the industry.

From PR to advertising to media and beyond, our 30 Under 30 showcases the smartest, bravest and most creative ones to watch in the business.

Kyle Lamb, 26

Art director, John St.

Kyle Lamb has been on a hot streak almost since he got into the business with John St. five years ago. Because of that, he’s rung up an impressive list of honours—formal and informal.

The One Show, Cannes Lions, D&AD, Webby Awards, Marketing Awards, FWA’s Site of the Day, ADCC, Young Lions… you get the point.

And his work has been covered by Time magazine, CBS News, Wired and New York Magazine. But the highlight so far? Probably when Conan O’Brien was blogging about one of his projects, the super-huge viral hit “Catvertising.”

And while that was a self-promotional video for the agency, those accolades, garnered with his writing partner Kurt Mills, have also come for clients like Mitsubishi, WWF, Tetley and Autos.ca.

“He’s a perfectionist without being crazy,” says John St. creative director Angus Tucker. “There is just not a lot of drama, he takes everything in stride and gets it done. You love that in people.”

Be sure to share our 30 Under 30 profiles through Twitter, Facebook and LinkedIn. For more on Kyle Lamb and the full 30 Under 30 list, pick up the Sept. 10 issue of Marketing magazine.

Photo: Mike Ford

Advertising Articles

Dentsu Aegis acquires Spoke to bolster Isobar

Jeff Greenspoon and Kai Exos to lead merged agency

BCP and Publicis merge

Merger comes nearly two years after Yves Gougoux sells BCP to Publicis Worldwide

DS+P win Canadian agency of record status for Dulux

Agency will work with Headspace, which is tasked with strategy/creative for Quebec

Sid Lee gives a peek behind the curtain with Transform

Bi-monthly e-newsletter provides research-based industry insights and agency news

McDonald’s marketing misery

Markus Giesler on the chain's identity crisis and why it's becoming increasingly irrelevant

Toronto burger joint’s Allen Iverson parody a social hit

Restaurant owner talks about napkin shortage in low budget YouTube video

Toronto Star hires Rethink

Agency to focus on promoting the paper's print edition and tablet news products