30 Under 30: Melissa Smich

The future of Canada’s marketing industry will be shaped by its youngest talent—the super-worldly, plugged-in, brilliant and creative youth who are already making a name for themselves. Marketing put out the call to the industry to find the top 30 standouts under the age of 30 who have already made their mark on the industry. […]

The future of Canada’s marketing industry will be shaped by its youngest talent—the super-worldly, plugged-in, brilliant and creative youth who are already making a name for themselves. Marketing put out the call to the industry to find the top 30 standouts under the age of 30 who have already made their mark on the industry.

From PR to advertising to media and beyond, our 30 Under 30 showcases the smartest, bravest and most creative ones to watch in the business.

Melissa Smich, 26

Senior cultivator, Tribal DDB

Melissa Smich calls herself a troublemaker.

Her manager, Ed Lee, the director of social media at Tribal DDB Toronto, says this is a good thing.

The title, which leads the Senior Cultivator’s Twitter bio, speaks to the need for DDBers to push themselves, their colleagues and their clients out of comfort zones, he says.

“When she says she’s a ‘troublemaker’ it’s Mel’s way of showing she’s an instigator,” Lee says. “That she’s committed to shift disturbing—thinking about new ways to do things that will move our clients’ businesses forward.”

In Toronto, Smich is something of a social media celebrity. Tech Vibes once referred to her as “one of Toronto’s best known social media personalities,” a position she’s leveraged at work by tapping into her personal network to help solve briefs and move projects forward.

“The thing about being someone with a blog and Twitter presence is there is a commonality that breaks down borders,” she says, explaining that online influencers are usually receptive to her pitches.

“I probably already know them in some way,” she says. “There’s already a face behind the name.”

Smich’s social media expertise has landed her speaking gigs at South By South West Interactive, Podcamp Toronto and Toronto Social Media Week.

The quintessential millennial, Smich is a member of the GenYTO planning team, which hosts events for 20-somethings who work in social media, startups and agencies.

She’s also a member of the Royal Ontario Museum’s Young Patron’s Circle, a member of Breakaway Addiction Service’s board of directors and the founder of a dinner party series for young, career driven women.

Be sure to share our 30 Under 30 profiles through Twitter, Facebook and LinkedIn. You can read the full 30 Under 30 list in the Sept. 10 issue of Marketing magazine.

Photo: Mike Ford

The comment board on this article has been closed.

Advertising Articles

Photo Gallery: Marketing’s Best of the Year

Agencies, clients, media and tech came together to see who would be chosen

KD looks to the older end of millennial market

'Cheese the Moment' matures the message but keeps it playful

Ads You Must See: The other kind of football

Two bold, captivating spots celebrate soccer culture

Jessica Schnurr joins 180LA

The 30 Under 30 alumnus moves to the U.S. next to another Canadian expat

How Molson Canadian regained its cult status

6 steps to reclaiming the brand pride inspired by 'The Rant'

Marketing reveals its ‘Best of the Year’ winners

Have a look at the Marketer, Media Player, Agency and Tech Player of the Year

Agency of the Year 2015: Leo Burnett

A new business approach, a bold new philosophy and an Emmy cap a great year

Tech Player of the Year 2015: Shopify

This industry-changing, billion-dollar unicorn is moving at full gallop

Quaker stays focused on family in new national effort

'Don't Question Yourself' honours parents' decisions and staying the course