7-Eleven waves farewell to winter with Salvation Army Thrift Store

A 7-Eleven product giveaway that gives back to the community

Vancouver PR company Peak Communicators is helping promote 7-Eleven’s new initiative to welcome summer – the “So Long, Winter!” campaign.

The stores have partnered with the Salvation Army Thrift Store for a promotion on May 14, where people can donate their used winter clothing and get a free Slurpee in return.

Created with 7-Eleven’s advertising agency, 123W, the clothing drive is being promoted on Facebook and Twitter, through social media and in an e-blast to customers.

7-Eleven has also developed an Instagram challenge around the day, whereby people take a selfie wearing all the clothing they’re donating with the hashtag #solongwinter. The winner gets a year or free Slurpees. A radio campaign and community cruisers will also also raise awareness of the event.

The Salvation Army Thrift Store is running its own PR to promote the initiative simultaneously.

The hope is that this will boost Slurpees’ visibility, as well as helping 7-Eleven give back to the community.

Advertising Articles

Lasik MD campaign has its sights on millennials

Print, direct mail, OOH, radio touts financial benefits of laser vision correction

How to improve in-store signage

Signs alert shoppers to deals and promotions, but also express your brand

On The Move: Changes at FCB, eBay, Defy and Hill + Knowlton

A weekly recap of who's headed where in Canadian marketing and communications

Portfolio Night: Searching for feedback and job offers

150 young creatives share their books with Toronto's top creative directors

Top five interview deal breakers (Survey)

What not to do during your next interview

Campaign for weight-loss firm gives the skinny on diet fads

Dr. Bernstein effort from Giants & Gentlemen includes TV, online and OOH

Which PR leaders made the Profit/Chatelaine W100?

Four PR pros made the annual ranking of the country's top women entrepreneurs

Ariad Communications adds three to its team

Manna Navai, Mike Ross and Kelly Dhillon join the Toronto agency