7-Eleven waves farewell to winter with Salvation Army Thrift Store

A 7-Eleven product giveaway that gives back to the community

Vancouver PR company Peak Communicators is helping promote 7-Eleven’s new initiative to welcome summer – the “So Long, Winter!” campaign.

The stores have partnered with the Salvation Army Thrift Store for a promotion on May 14, where people can donate their used winter clothing and get a free Slurpee in return.

Created with 7-Eleven’s advertising agency, 123W, the clothing drive is being promoted on Facebook and Twitter, through social media and in an e-blast to customers.

7-Eleven has also developed an Instagram challenge around the day, whereby people take a selfie wearing all the clothing they’re donating with the hashtag #solongwinter. The winner gets a year or free Slurpees. A radio campaign and community cruisers will also also raise awareness of the event.

The Salvation Army Thrift Store is running its own PR to promote the initiative simultaneously.

The hope is that this will boost Slurpees’ visibility, as well as helping 7-Eleven give back to the community.

Advertising Articles

Make-A-Wish launches first Canadian-made PSAs

'FUNraising' avoids somber tones to build awareness with a bit of fun

Diageo launches Jeremiah Weed in Canada

Brand takes 'irreverent approach' to connect with millennials

FCB named BMO’s lead agency

Agency replaces Y&R, will continue BMO's attempts to humanize its brand

ZAK rounds out hiring spree with three more additions

Gail Pak, Alicia Brown and Samantha Angu join the Toronto agency

The new reality of customer-centric marketing (Column)

Cundari CEO on creating content that provides value, engages brand advocates

Ads You Must See: Leo Burnett PSA takes your breath away

Leo Burnett Change tries to save a life, British Red Cross gets lost in baby bling

Havas goes on a hiring spree

Agency adds eight team members across its Montreal and Toronto offices

On The Move: changes at Naked Creative, Manifest, Télé-Québec

A weekly recap of who's headed where in Canadian marketing and communications