Matt1

Actor Matthew McConaughey is Lincoln’s new pitchman

Lincoln Lawyer star has a new role with Ford's luxury brand

Oscar-winning actor Matthew McConaughey is the new spokesman for Ford’s luxury Lincoln brand.

Lincoln says McConaughey will appear in a series of TV and digital ads featuring Lincoln’s new small SUV, the MKC.

McConaughey has a multiyear contract with the brand.

The actor says in a statement that he is a longtime admirer of Lincoln. In his 2011 movie The Lincoln Lawyer, McConaughey stars as an attorney who works out of the back of a 1988 Lincoln Town Car.

Advertising Articles

Reitmans’ plans for reinvention

New marketing and fashion focus aims to freshen up women's clothing brand

New John St. campaign takes it one second at a time

Agency partners with Bell Media for innovative radio campaign

Ontario promotes controversial sex-ed curriculum in new ad

'Show of Hands' launches in English and French as kids prepare for back to school

Watch This: John Lewis dances into our hearts

British retailer's charming new ad gets a musical assist from Elton John

Telus showcases unlikely pairings in new Optik campaign

New 'You call the shots' campaign underscores the service's flexibility

Ads You Must See: A ‘dismal’ week in ad land

Banksy's "dismal" ad, plus a gloomy spot from the British Heart Foundation

Why marketing needs more mentors (Discussion)

Providing career guidance is valuable for both mentor and mentee: Alan Middleton

On The Move: Changes at Top Drawer, Publicis, GMR

A weekly recap of who's headed where in Canadian marketing and communications