Matt1

Actor Matthew McConaughey is Lincoln’s new pitchman

Lincoln Lawyer star has a new role with Ford's luxury brand

Oscar-winning actor Matthew McConaughey is the new spokesman for Ford’s luxury Lincoln brand.

Lincoln says McConaughey will appear in a series of TV and digital ads featuring Lincoln’s new small SUV, the MKC.

McConaughey has a multiyear contract with the brand.

The actor says in a statement that he is a longtime admirer of Lincoln. In his 2011 movie The Lincoln Lawyer, McConaughey stars as an attorney who works out of the back of a 1988 Lincoln Town Car.

Advertising Articles

Vancouver Opera’s street art reveals the monster in us all

Campaign aims to recruit younger audiences and raise awareness about bullying

Canadian Olympic Committee selects Cossette as AOR

Agency to lead creative communications through Rio 2016

Sunbeam partners with Canadian Cancer Society

“Supports With Warmth” campaign supports charity’s Wheels of Hope program

Subway and Disney team up for Big Hero 6 promotion

Twitter contest gives away tickets to advanced screenings across Canada

Argyle Communications opens Ottawa practice

Veteran political advisor Chris Hilton will lead the team

Who is the real ROI expert? (Column)

What you should consider when looking for the real deal

McCain’s new ad pushes versatility of fries – and fun

Creative showcases first major redesign for the company in more than 50 years

Lululemon gets slammed for Dalai Lama partnership

Relationship with Tibetan leader puts retailer in PR storm

Twist Image named digital AOR for Treasury Wine Estates

The WPP agency wins after a three-month, North America-wide review