Oscar-winning actor Matthew McConaughey is the new spokesman for Ford’s luxury Lincoln brand.
Lincoln says McConaughey will appear in a series of TV and digital ads featuring Lincoln’s new small SUV, the MKC.
McConaughey has a multiyear contract with the brand.
The actor says in a statement that he is a longtime admirer of Lincoln. In his 2011 movie The Lincoln Lawyer, McConaughey stars as an attorney who works out of the back of a 1988 Lincoln Town Car.