laser cat big

ADC’s Laser Cat is headed to Calgary

Installation wants to eat art from Canadian creatives

A giant gold cat head will soon appear in Calgary, courtesy of the Art Director’s Club (ADC).

The story-tall cat head is one part Japanese Maneki-neko, one part Egyptian Mau, and was first shown off at ADC’s annual award show in Miami back in April.

One more thing: it projects art via lasers that shoot out of its eyes.

The ADC-commissioned Laser Cat from the Barcelona-based art duo Hungry Castle. It will be on display from Sept. 10 to 14 at the Beakerhead festival for art, science and engineering. On Sept. 13 it will project personal art projects made by creatives from the ad industry.

According to Ignacio Oreamuno, the ADC’s executive director, the commission was designed to showcase the off-hours art made by the ad industry and to “recommit the creative industries to the art and craft of advertising and design.

“There is one thing that advertising and design professionals have in common: we all got into the industry because of our passionate affinity and love for art,” he said.

“This is a celebration of the art in our business,” he said. “I want to take every single piece of art created by every art director, copywriter, illustrator, motion designer, photographer, creative director, film maker and even account person in our industry and let Laser Cat project it to the world.”

In the past, well-known creatives like graphic designers Milton Glaser and James Victore have submitted their art to the project, as did famed art director George Lois. Staffers from agencies around the world including Mother, Wieden+Kennedy, Leo Burnett and DDB Worldwide have also “fed the cat” alongside A-listers like the graffiti artist Banksy and filmmaker David Lynch.

This time around, said he’s hoping Canadians creatives will submit their art to be eaten by Laser Cat and projected. “We know for a fact, that Canada has a thriving creative community full of great personal art,” said Hungry Castle artist Killian Cooper. “We just need to spread the word around the country so that Laser Cat can eat and project as much of it as possible in Calgary.

Advertising Articles

BMO unveils first campaign from Y&R

A new, employee-built tagline is designed for Canadian and U.S. markets

Cossette sale could bring new international player to Canada

Chinese firm BlueFocus is eager to expand in North America

Supermarket chain battles criticism over World War I ad

Sainsbury's four-minute television spot depicts the 1914 Christmas Truce

Celebrating innovative Canadian charity marketing

Shortlisted entries in the charity and not-for-profit category of the 2014 MIAs

Alain Tadros elected to lead AAPQ board of directors

The Quebec-based industry association elects new board for 2014-15

Amnesty International takes Canadians for a trip

Campaign microsite takes a closer look at the human rights crisis in Mexico

Agency Wars V: Sonya Furdyk vs. Sabrina Hashmi

The industry's annual fundraiser is back

Marketing Hall of Legends reveals finalists for Marketer on the Rise award

Award identifies and celebrates the marketing leaders of tomorrow