Agency Wars announces 2013 lineup

Twenty-eight fighters start training for charity boxing tournament

Agency Wars, the industry’s annual amateur boxing event benefiting NABS and Ronald McDonald House, has announced its 2013 fight lineup.

After weeks of orientation, promotion and testing the fitness of its applicants, Agency Wars has named its 28 fighters (see below) and broken them up into red and blue teams.

Most of the selected fighters were notified last week via email that they had made the cut. A handful, however, were given a surprise visit by the event’s organizers who, with Fight Network cameras in tow, gave them the good news in person.

Now, under the watchful eyes of professional coaches and fitness trainers, the “lucky” competitors begin a grueling training regimen in the lead-up to the Nov. 27 event in Toronto.

Women

Felicia DaSilva (Mindshare) vs. Narine Artinian (Rethink)
Alyssa Belova (Publicis) vs. Danielle Silva (Klick Inc)
Olivia Chow (Squareknot) vs. Amanda Li (Shaw Media)
Naomi Blackman (John Street) vs. Alena Hakansson (Silent Joe)
Heidi Giggie (Mindshare) vs. Keri Zierler (John Street)
Megan Lubberts (Mediacom) vs. Michelle McAdams (One Advertising)

Men

Liam Herbinson (Kijiji) vs. Jeff Bjarnarson (Stone Canoe)
Zeb Barrett (Anomaly) vs. Peter Pham (K2 Digital)
Chris Connolly (Ideon Media) vs. Mark Neves (NABS)
Ray McIlroy (Kaiser Lachance) vs. Matthew Newelski (Klick Inc)
Sheldon Abreu (Traffic Group) vs. Kris Roberts (Dentsu Bos)
Alex Paquin (Publicis) vs. Jeremy Johnston (One Advertising)

Alternates

Melanie Chiriboga-Gomez (Tribal Worldwide)
Sarah Heys (Diamond)
Franke Rodriguez (Anomaly)
Johnny Milne (Stone Canoe)

Advertising Articles

Cossette and McDonald’s throw a little shade on summer

How the quick service restaurant and its agency helped Canadians stay cool

ACTRA, advertisers sign new contract for new age

New deal changes how commercial actors are paid and acknowledges digital shift

Future Shop tweets with students about their own future

Live Twitter event extends the brand's 'Future Shopping' back-to-school campaign

The Zen of content marketing (Column)

How to embrace your inner Ps: publishing, producing and publicity

Kanetix calls for a pledge against distracted driving

Kids, food, talking and texting take focus off the road

Le Burger Week cooks up six-city burger battle

Contest aims to find the best burger and build buzz for restaurants

Canadians urged to speak up for credit unions

Campaign asks Canadians to write Ottawa in support of tax credit

FCB Montreal to launch Weight Watchers campaign

The weight-loss brand is moving away from American spokespeople with original Canadian creative