Agency Wars IV earns record donations for RMH, NABS

24 amateur boxers put their skills to the test in front of a sold-out crowd

Agency Wars IV held its most successful fundraiser to date last week when 24 brave and buff members of the marketing community stepped into a Toronto boxing ring and let loose their training.


The annual amateur boxing event benefits both Ronald McDonald House and the National Advertising Benevolent Society. While the official donation total has yet to be tallied, organizers confirm it has surpassed $30,000 – a record for the event that more than doubles last year’s total.

A sold-out house of more than 700 attendees watched, cheered and (playfully) booed the 12 matches between the Red and Blue teams (the Blue team led the night with nine wins). Competitors had tried out and trained for more than three months with professional coaches to get themselves in shape for the big night, which will be broadcast on the Fight Network.

Image courtesy of KJem Productions

Two additional contests took place over the course of the event. A People’s Champ was decided through online voting conducted through a free app. Mindshare’s Heidi ‘HG$” Giggie earned more than 200 votes to take the title. The crowd also voted with their voices during the event, with a “Fight of the Night” decided by audience reaction. The bout between Publicis’ Alyssa “Kitten Mittens” Belova and Klick’s Danielle “Smash” Silva won for garnering the loudest cheers.

Videography by Pam Lau

Advertising Articles

On the Move: Changes at Google, H+K, DAC, Dynamic Outdoor

A weekly recap of who's headed where in Canadian marketing and communications

How to make social causes successful businesses? SING!

Lift taps into the 80s to drive awareness of a different kind of charitable org

Ads You Must See: Not the gourmet meal they expected

A few unsuspecting folks have to eat dog food, but 'Old TV' is the real bully

Is there a place for crying at work?

Experts debate whether tears are a relatable experience or 'career suicide?'

Make-A-Wish launches first Canadian-made PSAs

'FUNraising' avoids somber tones to build awareness with a bit of fun

Diageo launches Jeremiah Weed in Canada

Brand takes 'irreverent approach' to connect with millennials

FCB named BMO’s lead agency

Agency replaces Y&R, will continue BMO's attempts to humanize its brand

ZAK rounds out hiring spree with three more additions

Gail Pak, Alicia Brown and Samantha Angu join the Toronto agency