Agency Wars IV earns record donations for RMH, NABS

24 amateur boxers put their skills to the test in front of a sold-out crowd

Agency Wars IV held its most successful fundraiser to date last week when 24 brave and buff members of the marketing community stepped into a Toronto boxing ring and let loose their training.


The annual amateur boxing event benefits both Ronald McDonald House and the National Advertising Benevolent Society. While the official donation total has yet to be tallied, organizers confirm it has surpassed $30,000 – a record for the event that more than doubles last year’s total.

A sold-out house of more than 700 attendees watched, cheered and (playfully) booed the 12 matches between the Red and Blue teams (the Blue team led the night with nine wins). Competitors had tried out and trained for more than three months with professional coaches to get themselves in shape for the big night, which will be broadcast on the Fight Network.

Image courtesy of KJem Productions

Two additional contests took place over the course of the event. A People’s Champ was decided through online voting conducted through a free app. Mindshare’s Heidi ‘HG$” Giggie earned more than 200 votes to take the title. The crowd also voted with their voices during the event, with a “Fight of the Night” decided by audience reaction. The bout between Publicis’ Alyssa “Kitten Mittens” Belova and Klick’s Danielle “Smash” Silva won for garnering the loudest cheers.

Videography by Pam Lau

Advertising Articles

Canadian Olympic Committee selects Cossette as AOR

Agency to lead creative communications through Rio 2016

Sunbeam partners with Canadian Cancer Society

“Supports With Warmth” campaign supports charity’s Wheels of Hope program

Subway and Disney team up for Big Hero 6 promotion

Twitter contest gives away tickets to advanced screenings across Canada

Argyle Communications opens Ottawa practice

Veteran political advisor Chris Hilton will lead the team

Who is the real ROI expert? (Column)

What you should consider when looking for the real deal

McCain’s new ad pushes versatility of fries – and fun

Creative showcases first major redesign for the company in more than 50 years

Lululemon gets slammed for Dalai Lama partnership

Relationship with Tibetan leader puts retailer in PR storm

Twist Image named digital AOR for Treasury Wine Estates

The WPP agency wins after a three-month, North America-wide review

Sport Chek goes grassroots with Toronto Raptors anthem

The retailer hits the court for the start of basketball season