Agency Wars IV earns record donations for RMH, NABS

24 amateur boxers put their skills to the test in front of a sold-out crowd

Agency Wars IV held its most successful fundraiser to date last week when 24 brave and buff members of the marketing community stepped into a Toronto boxing ring and let loose their training.


The annual amateur boxing event benefits both Ronald McDonald House and the National Advertising Benevolent Society. While the official donation total has yet to be tallied, organizers confirm it has surpassed $30,000 – a record for the event that more than doubles last year’s total.

A sold-out house of more than 700 attendees watched, cheered and (playfully) booed the 12 matches between the Red and Blue teams (the Blue team led the night with nine wins). Competitors had tried out and trained for more than three months with professional coaches to get themselves in shape for the big night, which will be broadcast on the Fight Network.

Image courtesy of KJem Productions

Two additional contests took place over the course of the event. A People’s Champ was decided through online voting conducted through a free app. Mindshare’s Heidi ‘HG$” Giggie earned more than 200 votes to take the title. The crowd also voted with their voices during the event, with a “Fight of the Night” decided by audience reaction. The bout between Publicis’ Alyssa “Kitten Mittens” Belova and Klick’s Danielle “Smash” Silva won for garnering the loudest cheers.

Videography by Pam Lau

Advertising Articles

Hall of Legends 2015:
Stephen Graham

A global leader in moving brands through a crisis

Hall of Legends 2015:
Syd Kessler

Trust and honour are everything to this generous mentor

Scotiabank brings its movie marketing to Instagram

The Scene loyalty program finds a new home on Instagram

Hall of Legends 2015:
Andy Macaulay

Being the youngest kid in a political family helped found a remarkable career

Hall of Legends 2015:
Arlene Dickinson

An entrepreneur who's building her business around those who follow suit

Bud’s Red Lights bring Quebec puck makers to Nassau Coliseum

Anomaly crafts more stories of everyday fans getting big-league surprises

Travel Alberta uses Tumblr to inspire “winterlust”

Sponsored posts and targeted online ads tell travelers "Remember to breathe"

Jeff Dack joins Lowe Roche as chief strategy officer

The exec will be tasked with continuing the growth of strategy at the agency

Steve Groh joins Cossette in Toronto

Former Bensimon-Byrne VP joins recently acquired agency