Agency Wars IV earns record donations for RMH, NABS

24 amateur boxers put their skills to the test in front of a sold-out crowd

Agency Wars IV held its most successful fundraiser to date last week when 24 brave and buff members of the marketing community stepped into a Toronto boxing ring and let loose their training.


The annual amateur boxing event benefits both Ronald McDonald House and the National Advertising Benevolent Society. While the official donation total has yet to be tallied, organizers confirm it has surpassed $30,000 – a record for the event that more than doubles last year’s total.

A sold-out house of more than 700 attendees watched, cheered and (playfully) booed the 12 matches between the Red and Blue teams (the Blue team led the night with nine wins). Competitors had tried out and trained for more than three months with professional coaches to get themselves in shape for the big night, which will be broadcast on the Fight Network.

Image courtesy of KJem Productions

Two additional contests took place over the course of the event. A People’s Champ was decided through online voting conducted through a free app. Mindshare’s Heidi ‘HG$” Giggie earned more than 200 votes to take the title. The crowd also voted with their voices during the event, with a “Fight of the Night” decided by audience reaction. The bout between Publicis’ Alyssa “Kitten Mittens” Belova and Klick’s Danielle “Smash” Silva won for garnering the loudest cheers.

Videography by Pam Lau

Advertising Articles

Why Dentsu Aegis believes growth equals success

Jerry Buhlmann disputes claims that agencies face a business crisis

Tim Hortons takes marketing stunt to new heights

Quick serve chain partners with well-known illusionist to prank customers for new ad

Why 1,500 marketers are flocking to Toronto on May 25

Canada's #1 marketing conference returns with some of the biggest names in marketing

Getting Creative: Simond’s summer saver

A little ingenuity and some cheap tech made for a sunny execution by the sea

Hey marketers, stop messing with your brand (Column)

Radical change is medicine that is often worse than the disease: Bruce Philp

Simplicity at the heart of McDonald’s revival plan

Fast food chain also adding choice to the menu to avoid growing stale

Grey Canada bolsters senior staff in Toronto and Vancouver

Marc Cattapan and Lisa Chen-Weng join the WPP-owned agency

Focus on the front end and win with ethnic consumers (Column)

How to build more than just a transaction with the ethnic consumer

Marketing Awards 2015 : the complete shortlist

Winners to be announced in Toronto June 4