Agency Wars IV held its most successful fundraiser to date last week when 24 brave and buff members of the marketing community stepped into a Toronto boxing ring and let loose their training.
The annual amateur boxing event benefits both Ronald McDonald House and the National Advertising Benevolent Society. While the official donation total has yet to be tallied, organizers confirm it has surpassed $30,000 – a record for the event that more than doubles last year’s total.
A sold-out house of more than 700 attendees watched, cheered and (playfully) booed the 12 matches between the Red and Blue teams (the Blue team led the night with nine wins). Competitors had tried out and trained for more than three months with professional coaches to get themselves in shape for the big night, which will be broadcast on the Fight Network.
Two additional contests took place over the course of the event. A People’s Champ was decided through online voting conducted through a free app. Mindshare’s Heidi ‘HG$” Giggie earned more than 200 votes to take the title. The crowd also voted with their voices during the event, with a “Fight of the Night” decided by audience reaction. The bout between Publicis’ Alyssa “Kitten Mittens” Belova and Klick’s Danielle “Smash” Silva won for garnering the loudest cheers.
Videography by Pam Lau