Air Canada names new AOR

After decades at Marketel, the air carrier has ended its summer review

This story was updated on Sept 19, 2013
Air Canada has named JWT its agency of record following a review it launched in May.

Sources have confirmed to Marketing that the WPP-owned agency has won the account previously held by Montreal’s Marketel, which had held the account for more than 20 years.

Air Canada was searching for partners to oversee creative, digital and media duties for its brand, and JWT will have stewardship of the first two portfolios. Mindshare has been tapped to oversee media.

Air Canada said in May the review was not started for reasons of “performance or satisfaction” with Marketel, but by the completion of its contract. In 2010, the air carrier instituted a policy to conduct more frequent reviews across all its vendor relations.

Air Canada could not be reached for comment.

Note: This story was updated to reflect that Mindshare had won media duties on the Air Canada account. The article previously stated that JWT would handle this portion of the account.

Advertising Articles

Airbnb signs deal to sponsor 2016 Rio Olympic Games

Online community is the Games' first alternative accommodations sponsor

Ontario Tourism invades Instagram

15-second videos on social site support upcoming Pan Am/Parapan Am Games

Grey Canada gets a shot at Tequila Herradura

Brown-Forman brand awards digital CRM and below-the-line duties to WPP shop

Big changes bring Juniper Park into TBWA Worldwide

Network shifts global executive structure, Jay Bertram re-focuses on Canada

Activia kicks off campaign with world record attempt

Yogurt brand positions itself as a "lifestyle partner" through Rogers Media partnership

HBO Canada gives fans a chance to sit on the Iron Throne

Selection of Game of Thrones products available at Toronto pop-up shop

How to create an engaging flyer

Expert Patrick Rodmell shares five best practices that apply to all retail sectors

Gay Sweater challenges homophobic language

Sweater made from the hair of LGBT people aims to eliminate the misuse of the word gay