Alex Bogusky is (kinda) back in advertising

The Wall Street Journal has reported that, after a two-year absence from the ad agency sphere, former Crispin Porter + Bogusky and MDC Partners creative leader Alex Bogusky is back. By the sounds of it, that’s only sort of the case. It’s not as if he’s going back to being a full-time agency creative with […]

The Wall Street Journal has reported that, after a two-year absence from the ad agency sphere, former Crispin Porter + Bogusky and MDC Partners creative leader Alex Bogusky is back.

By the sounds of it, that’s only sort of the case. It’s not as if he’s going back to being a full-time agency creative with his name over the door, as he was for many years at MDC Partners-owned CP+B. Instead, when he’s not pursuing the causes he’s made a priority – such as climate change and personal wellness – he’ll spend time counseling his former colleagues as partner and adviser at Made Movement, a five-month-old shop that focuses on marketers who make their products in the U.S.

Ad Age broke the news of the launch of Made earlier this year. It was started by three execs from MDC Partners’ CP&B – Dave Schiff, Scott Prindle and John Kieselhorst – who at the time said the motivation for their endeavor was to help support a resurgence in American manufacturing.

So is the semi-return of Bogusky to the industry a good thing? At the time of his departure, many folks were saddened, feeling that the ad business needed an Alex — someone who transcended Madison Avenue at times to be be recognized in the broader business world. But others said the industry was moving to a flatter place, where big names weren’t required to create big, attention-getting work.

To ready the original story in Advertising Age, click here.

Advertising Articles

Interac brings back the stubborn Holiday Bill

New Zulu Alpha Kilo spots show Bill badgering people where they shop

BMO unveils first campaign from Y&R

A new, employee-built tagline is designed for Canadian and U.S. markets

Cossette sale could bring new international player to Canada

Chinese firm BlueFocus is eager to expand in North America

Supermarket chain battles criticism over World War I ad

Sainsbury's four-minute television spot depicts the 1914 Christmas Truce

Celebrating innovative Canadian charity marketing

Shortlisted entries in the charity and not-for-profit category of the 2014 MIAs

Alain Tadros elected to lead AAPQ board of directors

The Quebec-based industry association elects new board for 2014-15

Amnesty International takes Canadians for a trip

Campaign microsite takes a closer look at the human rights crisis in Mexico

Agency Wars V: Sonya Furdyk vs. Sabrina Hashmi

The industry's annual fundraiser is back

Marketing Hall of Legends reveals finalists for Marketer on the Rise award

Award identifies and celebrates the marketing leaders of tomorrow