Alex Bogusky is (kinda) back in advertising

The Wall Street Journal has reported that, after a two-year absence from the ad agency sphere, former Crispin Porter + Bogusky and MDC Partners creative leader Alex Bogusky is back. By the sounds of it, that’s only sort of the case. It’s not as if he’s going back to being a full-time agency creative with […]

The Wall Street Journal has reported that, after a two-year absence from the ad agency sphere, former Crispin Porter + Bogusky and MDC Partners creative leader Alex Bogusky is back.

By the sounds of it, that’s only sort of the case. It’s not as if he’s going back to being a full-time agency creative with his name over the door, as he was for many years at MDC Partners-owned CP+B. Instead, when he’s not pursuing the causes he’s made a priority – such as climate change and personal wellness – he’ll spend time counseling his former colleagues as partner and adviser at Made Movement, a five-month-old shop that focuses on marketers who make their products in the U.S.

Ad Age broke the news of the launch of Made earlier this year. It was started by three execs from MDC Partners’ CP&B – Dave Schiff, Scott Prindle and John Kieselhorst – who at the time said the motivation for their endeavor was to help support a resurgence in American manufacturing.

So is the semi-return of Bogusky to the industry a good thing? At the time of his departure, many folks were saddened, feeling that the ad business needed an Alex — someone who transcended Madison Avenue at times to be be recognized in the broader business world. But others said the industry was moving to a flatter place, where big names weren’t required to create big, attention-getting work.

To ready the original story in Advertising Age, click here.

Advertising Articles

Jani Yates named president of Advertising Standards Canada

Two senior positions vacant as president and CEO move on to new challenges

ACA to honour ASC CEO Linda Nagel with gold medal

Advertising Standards Canada exec reflects on the move towards self-regulation

NY senator: ‘Spying billboards’ may violate privacy rights

Clear Channel Outdoor Americas' Radar program called into question

Of course Russell Simmons is opening his own ad agency

The in-house content route is best taken by media who aren't brand-friendly otherwise

C2 Montréal turns five: The CEO’s perspective

Richard St.-Pierre on why this year's conference is focused on 'The Many'

Ads You Must See: Visions of the future

Two very different ideas of a future shaped by today's youth

Canada Beef brand refresh links farmers to good ethics

Refreshed logo, a new tagline and a video aim to connect with consumers

On The Move: Changes at Loopmedia, 6S, Climax Media

A weekly update of who's headed where in Canadian marketing and communications

It’s hard to say ‘Goodbye’ in new Fallsview campaign

First of four commercials planned for 2016 features a humorous twist on a familiar trope