The Toronto chapter of the American Marketing Association (AMA) has announced the nominees for two new awards to be presented at this year’s Marketing Hall of Legends gala.
The new categories, Marketer on the Rise and Marketing Impact Award, honour marketers at an earlier stage in their careers than those inducted into the Marketing Hall of Legends.
According to the AMA, the Marketing Impact Award will be given to a senior marketer en route to the Hall of Legends. A successful mid-level marketer will be honoured with the “Marketer on the Rise” award.
• Marketing Hall of Legends 2012 nominees
Campbell Company of Canada’s vice-president of marketing Mark Childs has been nominated for the Marketing Impact Award, as has Geoff Craig, vice-president of marketing and sponsorship at the Heart & Stroke Foundation, and Susan Schaefer, vice-president and head of networks and marketing at Corus Entertainment.
AMA Toronto president Craig Lund said the organization created the new categories to make note of marketers in believes have long careers ahead of them.
“As an association that primarily serves the individual marketers, and more specifically a mid level marketer – people we call Marketers on the Rise – we knew that the next phase for MHOL needed to be a more inclusive and affordable format,” Lund said.
The nominees for the two awards were selected by AMA Toronto members and mentors from the Marketing Hall of Legends’ mentorship program. The annual event takes place on October 18 in Toronto.