Andrew Simon leaving DDB, Mackie and Rossetto take creative lead

After nine years with the agency, Andrew Simon is leaving his role as executive creative director of DDB Toronto for what he calls “an amazing opportunity that comes along once in a lifetime.” Simon isn’t yet saying what his exact plans are, only that he’s assuming new responsibilities with an independent agency in a partnership […]

After nine years with the agency, Andrew Simon is leaving his role as executive creative director of DDB Toronto for what he calls “an amazing opportunity that comes along once in a lifetime.”

Simon isn’t yet saying what his exact plans are, only that he’s assuming new responsibilities with an independent agency in a partnership role. His last day at DDB Toronto is Sept. 17.

“I love DDB and collectively we’ve done some great things,” said Simon. “I wouldn’t leave for anything that wasn’t truly special.”

David Leonard, president and chief operating officer of DDB Canada, said Simon would be missed, referring to him as a “rare breed of creative director.”

“If you closed your eyes in a meeting [him] you wouldn’t know if he was an agency guy or [client] one of very few creative directors that are more well-rounded than just being a pure creative talent,” said Leonard.

Todd Mackie and Denise Rossetto, the creative team behind the agency’s recent award-winning campaign for the Canadian Cancer Society as well as efforts for Subaru Canada and Capital One, have been promoted to co-creative director positions.

Leonard said the transition would be relatively simple for Mackie and Rossetto who have both been with the agency for six years, most recently as associate creative directors.

“Their roles will be redefined but it’s not as if they don’t understand clients or the way we do business,” he said.

Advertising Articles

Photo Gallery: Marketing’s Best of the Year

Agencies, clients, media and tech came together to see who would be chosen

KD looks to the older end of millennial market

'Cheese the Moment' matures the message but keeps it playful

Ads You Must See: The other kind of football

Two bold, captivating spots celebrate soccer culture

Jessica Schnurr joins 180LA

The 30 Under 30 alumnus moves to the U.S. next to another Canadian expat

How Molson Canadian regained its cult status

6 steps to reclaiming the brand pride inspired by 'The Rant'

Marketing reveals its ‘Best of the Year’ winners

Have a look at the Marketer, Media Player, Agency and Tech Player of the Year

Agency of the Year 2015: Leo Burnett

A new business approach, a bold new philosophy and an Emmy cap a great year

Tech Player of the Year 2015: Shopify

This industry-changing, billion-dollar unicorn is moving at full gallop

Quaker stays focused on family in new national effort

'Don't Question Yourself' honours parents' decisions and staying the course