It’s that time of year — Marketing is pleased to announce our 2016 Marketing Awards co-chairs.
Two of the best and brightest minds in Canadian advertising will be steering the ship this year. We’re proud to welcome Helen Pak, CEO and chief creative officer of Havas Worldwide Canada, and Dom Caruso, president and CEO of BBDO Canada.
Pak is an industry veteran with nearly two decades of experience working at agencies such as Ogilvy & Mather, Taxi, Saatchi & Saatchi and JWT. She has also been the creative director at Strawberryfrog in Amsterdam and spent time as a creative strategist at Facebook. Pak was promoted to CEO and CCO at Havas last August, and has acted as a juror for several national and international award shows, including the One Show, ADCCs, Cannes Young Lions and the Clios, among others.
“I’m thrilled to be co-chairing the Marketing Awards this year with Dom,” said Pak. “It is always a huge honour to get an inside glimpse into the country’s best work. As the industry continues to evolve, I am excited to see how our creativity continues to evolve with it.”
Caruso returned to BBDO in March 2015 after four award-winning years at Leo Burnett. He has also led other major agencies including MacLaren McCann and Cossette. His background as a strategic planner has informed his approach to agency leadership, as he considers insight and strategy to be crucial foundations for creative work.
In a nod to some of the improvements Caruso and Pak will be implementing for the 2016 Marketing Awards, Caruso said they are “looking to continue the tradition of this important event with some refinements learned from previous years that we’re hoping will make it the best show ever.”
Now in its 94th year, the Marketing Awards have evolved in 2016 to adapt to the changing media and marketing landscape. In this year’s category listing, you’ll find a greater emphasis on defining the audience that creative work is intended for, as well as an expanded Public Service section to account for the growing number of impressive submissions to these categories.
Marketing has also better defined what the jury needs from entrants to fully understand their submissions and see them in the best light possible. And, in an exciting new update to this year’s awards program, we’ve also got a new, easy-to-use entry system for uploading submissions.
The deadline to enter the 2016 Marketing Awards is Friday, February 26th, at 11:59 p.m. EST. The entry site is now open.
We look forward to seeing your submissions, and can’t wait to give out our Gold M trophies at the 2016 Gala, taking place June 2 in Toronto. Tickets will be on sale in the spring.