Apex Wins Back Royal Sun Alliance Account

Apex Public Relations has been named agency of record for insurance company Royal Sun Alliance (RSA). Apex had previously held this account from 2006-2009. “It was a great win to bring back into the fold,” said Scott MacFayden, vice-president at Apex. “We still had some relationships with the people [at RSA], which I think helped. […]

Apex Public Relations has been named agency of record for insurance company Royal Sun Alliance (RSA).

Apex had previously held this account from 2006-2009. “It was a great win to bring back into the fold,” said Scott MacFayden, vice-president at Apex. “We still had some relationships with the people [at RSA], which I think helped. But we developed a pitch that was really on-strategy, and we were successful in bringing them back.”

Apex “did a phenomenal job, both with their RFP submission and with the pitch they made in person,” said Scott Tabachnick, director or external communications at RSA Canada. “It was clear they really took the time to understand our business and our industry. Even in the short time they were in the pitch, they helped us see other opportunities we can take advantage of to achieve our goals.”

Five agencies participated in the review, but Tabachnick would not say if the incumbent, Temple Scott Associates, participated.

The win for Apex comes on the heels of two new clients announced in January: Taste of Nature, which promotes organic products globally, and Husqvarna Canada, which makes outdoor power equipment.

Advertising Articles

Twist Image rebrands as Mirum for WPP’s new digital network

Following its 2014 acquisition, Twist Image is joining a new digital agency network

Hall of Legends 2015:
Stephen Graham

A global leader in moving brands through a crisis

Hall of Legends 2015:
Syd Kessler

Trust and honour are everything to this generous mentor

Scotiabank brings its movie marketing to Instagram

The Scene loyalty program finds a new home on Instagram

Hall of Legends 2015:
Andy Macaulay

Being the youngest kid in a political family helped found a remarkable career

Hall of Legends 2015:
Arlene Dickinson

An entrepreneur who's building her business around those who follow suit

Bud’s Red Lights bring Quebec puck makers to Nassau Coliseum

Anomaly crafts more stories of everyday fans getting big-league surprises

Travel Alberta uses Tumblr to inspire “winterlust”

Sponsored posts and targeted online ads tell travelers "Remember to breathe"

Jeff Dack joins Lowe Roche as chief strategy officer

The exec will be tasked with continuing the growth of strategy at the agency