Arklay named SVP of Bell Media Agency

Jon Arklay, a key figure in the on-air look and feel of the Bell Media family of brands and its flagship properties over the past two decades, has been named senior vice-president, Bell Media Agency and brand strategy. The appointment is effective immediately. In his new role, Arklay will be charged with overseeing the design, […]

Jon Arklay, a key figure in the on-air look and feel of the Bell Media family of brands and its flagship properties over the past two decades, has been named senior vice-president, Bell Media Agency and brand strategy. The appointment is effective immediately.

In his new role, Arklay will be charged with overseeing the design, promotion, brand strategy and media buying services for all of the Bell Media assets.

Arklay most recently served as VP, creative and brand for Bell Media, overseeing the creative brand development of the company’s wide array of conventional TV stations, specialty networks, radio stations and websites. He also oversaw brand management, protection and design elements for all Olympic marks for both the Vancouver 2010 and London 2012 Games.

Prior to that, the Montreal native served as director of creative services for Bell Media forerunner CTVGlobemedia, where he developed and evolved the visual brand identity for a variety of properties including CTV national and local news, the celebrity news program eTalk, TSN’s flagship sports highlight show Sportscentre and Discovery Channel’s Daily Planet.

“Jon’s promotion is a direct reflection of the depth and strength of the talent we have in-house here at Bell Media,” said Steve Bickley, EVP, marketing and business development for Bell Media, in an e-mail statement to Marketing. “Jon is a tremendous asset to our company and it was never a question we would need to look outside the company to fill this key role.”

Advertising Articles

The future looks bright for PR: survey

Two new studies paint a positive picture for the PR profession, but also one of significant change

Epicure wants to get Canadians cooking

"Good Food. Real Fast" movement aims to inspire busy moms

A&W gears up for “Cruisin’ to End MS” event

Classic cars and A&W actor part of fundraising efforts for MS Society of Canada

Amex takes experiential program to the next level

New ‘Invites’ brand broadens access to entertainment experiences

Was Edelman right to ‘seize the day’? (Column)

PR firm draws flak for outlining “opportunity” in Robin Williams’ death

On The Move – Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Rick Abbruzzese and Lorelei Derera open Toronto agency

Tag's associate creative director and senior account director go their own way

What GroupM’s report says about Canada’s media market

A look at media spending forecasts and who's spending more

GroupM forecasts a return to pre-crisis ad spending next year

Global ad investment to reach $534 billion this year as U.S. and China lead growth