Arklay named SVP of Bell Media Agency

Jon Arklay, a key figure in the on-air look and feel of the Bell Media family of brands and its flagship properties over the past two decades, has been named senior vice-president, Bell Media Agency and brand strategy. The appointment is effective immediately. In his new role, Arklay will be charged with overseeing the design, […]

Jon Arklay, a key figure in the on-air look and feel of the Bell Media family of brands and its flagship properties over the past two decades, has been named senior vice-president, Bell Media Agency and brand strategy. The appointment is effective immediately.

In his new role, Arklay will be charged with overseeing the design, promotion, brand strategy and media buying services for all of the Bell Media assets.

Arklay most recently served as VP, creative and brand for Bell Media, overseeing the creative brand development of the company’s wide array of conventional TV stations, specialty networks, radio stations and websites. He also oversaw brand management, protection and design elements for all Olympic marks for both the Vancouver 2010 and London 2012 Games.

Prior to that, the Montreal native served as director of creative services for Bell Media forerunner CTVGlobemedia, where he developed and evolved the visual brand identity for a variety of properties including CTV national and local news, the celebrity news program eTalk, TSN’s flagship sports highlight show Sportscentre and Discovery Channel’s Daily Planet.

“Jon’s promotion is a direct reflection of the depth and strength of the talent we have in-house here at Bell Media,” said Steve Bickley, EVP, marketing and business development for Bell Media, in an e-mail statement to Marketing. “Jon is a tremendous asset to our company and it was never a question we would need to look outside the company to fill this key role.”

Advertising Articles

H+K unites Americas region

Mike Coates takes helm as president and CEO as Canadian, U.S. and Latin American operations unite

Canola growers gear up for Food Day Canada

Twitter party will showcase Canadian food and farmers

No gamble with content at SXSWV2V (Column)

Martin Waxman shares insights from memorable sessions at the upstart festival

Veritas bolsters G&I Lab with digital and social media talent

Jason Cowell and Jonathan Sy join agency’s “cerebral cortex”

Nissan and CFL keep high school football players in the game

New "Back in the Game" program will give funding and equipment across Canada

Montana’s meaty foray into video marketing

123W's meat-for-service spot marks a change for Cara brand

Nikon features photographers with online photo map

Nikon Canada and One Advertising's attempt to demystify big camera gear

PayPal Canada rolls out first Canadian brand campaign

Payment company also treats Torontonians to a java jolt