DDB Canada and AutoTrader took home the top honour – the Grand Prix – at last night’s Cassies award show in Toronto for their “Most Cars In One Place” campaign.
The campaign, based on the insight that people care about the input and approval of friends when it comes time to buy and sell a car, launched late last winter and ran for six months. It included TV, radio, online and social elements, including the Facebook “autoLYZER” app and, according to a release announcing the winners, generated “triple-digit growth on its consumer traffic-generating targets.”
The campaign also won gold in the “Off to a Good Start” category.
Other notable winners include Taxi which, between Taxi Toronto and Taxi 2, won a gold, silver and three bronze; John St, which won a gold, three silver and a bronze; Juniper Park, which won two gold; and Cundari, which also won two gold.
Monday marked the 20th anniversary of the Cassies, which remain Canada’s only awards program focused on business effectiveness judged by published cases.
The awards show also came on the first night of the ICA’s FFWD Advertising & Marketing Week in Canada. Events run all week at venues across Toronto.
A total of 43 awards were handed out: nine gold, 16 silver, and 17 bronze, as well as the grand prix.