AutoTrader, DDB win big at The Cassies

DDB Canada and AutoTrader took home the top honour – the Grand Prix – at last night’s Cassies award show in Toronto for their “Most Cars In One Place” campaign. The campaign, based on the insight that people care about the input and approval of friends when it comes time to buy and sell a […]

DDB Canada and AutoTrader took home the top honour – the Grand Prix – at last night’s Cassies award show in Toronto for their “Most Cars In One Place” campaign.

The campaign, based on the insight that people care about the input and approval of friends when it comes time to buy and sell a car, launched late last winter and ran for six months. It included TV, radio, online and social elements, including the Facebook “autoLYZER” app and, according to a release announcing the winners, generated “triple-digit growth on its consumer traffic-generating targets.”

The campaign also won gold in the “Off to a Good Start” category.

Other notable winners include Taxi which, between Taxi Toronto and Taxi 2, won a gold, silver and three bronze; John St, which won a gold, three silver and a bronze; Juniper Park, which won two gold; and Cundari, which also won two gold.

Monday marked the 20th anniversary of the Cassies, which remain Canada’s only awards program focused on business effectiveness judged by published cases.

The awards show also came on the first night of the ICA’s FFWD Advertising & Marketing Week in Canada. Events run all week at venues across Toronto.

A total of 43 awards were handed out: nine gold, 16 silver, and 17 bronze, as well as the grand prix.

Advertising Articles

Ads You Must See: We all scream for Snickers

Snickers gets clever about online anger and unleashes a deafening scream

PepsiCo and InterCon Hotels execs embrace ‘The Many’

C2 Montréal invites brands to discuss how they're putting consumers in charge

Wonderbra pushes modern look in new campaign

77-year-old brand aims to attract new consumers with fresh imagery

On The Move: Hires at Ketchum, Shikatani Lacroix, Embr

A weekly update of who's headed where in Canadian marketing and communications

How Google’s ‘agency for agencies’ tells brand stories

The managing director for The Zoo opens up at C2 Montréal

CBC unveils 2016-2017 broadcast and digital lineups

Public broadcaster adds an animated series, a daytime talk show and more

Floating hospital campaigns for support

Mercy Ships Canada launches its first-ever agency-led awareness and fundraising effort

AmEx influencer campaign travels north of expectations

Social and acquisition teams band together for the company's latest campaign

Shinola’s expansion into Canada gets a PR boost

Detroit-based manufacturer looks to settle in Toronto with help from ASC Public Relations