AutoTrader, DDB win big at The Cassies

DDB Canada and AutoTrader took home the top honour – the Grand Prix – at last night’s Cassies award show in Toronto for their “Most Cars In One Place” campaign. The campaign, based on the insight that people care about the input and approval of friends when it comes time to buy and sell a […]

DDB Canada and AutoTrader took home the top honour – the Grand Prix – at last night’s Cassies award show in Toronto for their “Most Cars In One Place” campaign.

The campaign, based on the insight that people care about the input and approval of friends when it comes time to buy and sell a car, launched late last winter and ran for six months. It included TV, radio, online and social elements, including the Facebook “autoLYZER” app and, according to a release announcing the winners, generated “triple-digit growth on its consumer traffic-generating targets.”

The campaign also won gold in the “Off to a Good Start” category.

Other notable winners include Taxi which, between Taxi Toronto and Taxi 2, won a gold, silver and three bronze; John St, which won a gold, three silver and a bronze; Juniper Park, which won two gold; and Cundari, which also won two gold.

Monday marked the 20th anniversary of the Cassies, which remain Canada’s only awards program focused on business effectiveness judged by published cases.

The awards show also came on the first night of the ICA’s FFWD Advertising & Marketing Week in Canada. Events run all week at venues across Toronto.

A total of 43 awards were handed out: nine gold, 16 silver, and 17 bronze, as well as the grand prix.

Advertising Articles

Sid Lee gives a peek behind the curtain with Transform

Bi-monthly e-newsletter provides research-based industry insights and agency news

McDonald’s marketing misery

Markus Giesler on the chain's identity crisis and why it's becoming increasingly irrelevant

Toronto burger joint’s Allen Iverson parody a social hit

Restaurant owner talks about napkin shortage in low budget YouTube video

Toronto Star hires Rethink

Agency to focus on promoting the paper's print edition and tablet news products

Holiday Cheer: FCB Toronto’s human, real-time snow globe

Eschewing traditional holiday cards, the agency lets it snow for clients and charity

Harbinger continues to grow with key hires and promotions

Agency bolsters its strategic planning and influencer marketing expertise

MasterCard’s ‘priceless’ holiday giveaway

The brand had a big surprise for Calgary charities