Toronto agencies Jam3 and BBDO won Gold Pencils at Friday’s One Show Interactive awards in New York, closing a week that saw Canadian shops bring home 20 trophies in total.
Leave it to cute, furry little animals to win online. BBDO’s “Touch The Rainbow” online campaign for Wrigley Canada‘s Skittles won its gold in the Online Film and Video category. The “Cat” spot within this campaign also won an individual Silver Pencil in the category as well. The work had already won Silver and Bronze in Thursday’s One Show program.
Jam3′s “Bear 71,” an interactive documentary for the National Film Board of Canada, won Gold in Websites and Microsites. The project compiled nearly a decade of tracking data on a female grizzly, using it to illustrate the state of wildlife in urbanizing regions of North America.
The agency also won a Silver Craft Pencil for the typography it developed for musician Bjork’s redesigned HTML5 website.
Leo Burnett Toronto, already a six-time winner at the One Show and One Show Design awards earlier in the week, earned another Silver for its trophy case. It’s bottle cap spelling bee promotion for James Ready beer won in Mobile Applications/Sites.
Canadian companies also won a number of Bronze Pencils:
• Crispin Porter + Bogusky Canada for Toronto Tourism in Websites and Microsites (Services)
• National Film Board of Canada for “Bla Bla” in Interactive Advertising (Other)
• John St. for its self-promotion “Catvertising”
In a first for One Show Interactive, two pieces of work were given Best of Show honours – DDB Paris’ “A New Warrior” and 72andSunny’s “MFCEO.”
“A New Warrior” is a web experience designed to raise funds and awareness for Greenpeace’s new oceangoing vessel Rainbow Warrior. Part documentary, part interactive guide, the site is designed to drive visitors to an e-commerce function that raises funds for the project.
“MFCEO,” meanwhile, is K-Swiss’ campaign that leverages the Kenny Powers character from HBO’s Eastbound & Down along with a host of professional atheletes.
“After four intense hours of deliberation by our elite jury panel, a landmark decision was made to award both DDB Paris and 72andSunny for their brave creative campaigns,” said Kevin Swanepoel, One Club’s president and interim CEO, in a statement.
The Interactive competition received more than 3,000 entries from 52 countries. The U.S. led the medal count with 35 Pencil wins. Sweden ranked second with nine. Canada and Germany each earned 8.
A gallery of Canadian Interactive winners, along with Gold-winning work from every category, will be posted on MarketingMag.ca later today.