BC Children’s Hospital names Dare Vancouver AOR

BC Children’s Hospital has named Dare Vancouver its agency of record. It’s an extension of a partnership that began about a year ago after the hospital’s long-time agency TBWA\Vancouver filed for creditor protection in Feb. 2011. Dare was appointed after a full account review, said Sandy Fleischer, senior vice-president and managing partner at Dare. The […]

BC Children’s Hospital has named Dare Vancouver its agency of record.

It’s an extension of a partnership that began about a year ago after the hospital’s long-time agency TBWA\Vancouver filed for creditor protection in Feb. 2011.

Dare was appointed after a full account review, said Sandy Fleischer, senior vice-president and managing partner at Dare.

The first project was developing an e-philanthropy initiative, followed by a website at Bcchf.ca.

“Now we have a broader mandate as an agency of record,” he said. “Everything from working on the brand strategy to advancing that brand and taking it to market.”

“[Dare’s] strategic thinking demonstrates a strong understanding of our needs, and we believe that Dare has the perfect blend of experience to help us achieve our goals,” said Debora Sweeney, vice-president and chief strategy officer at BC Children’s Hospital Foundation, in a statement.

Advertising Articles

Tide ad features gay couple as brand aims to be more ‘inclusive’

P&G is on a mission to reflect the diversity of its customer base in its advertising

Watch Molson reward die-hard hockey fans with NHL experience

“Anything For Hockey” marketing platform continues with documentary-style video

Louis-Philippe Gariépy joins Syrus Reputation Services

With new hire, two-year-old Montreal-based firm grows to 13 employees

Newspapers still key in automotive path to purchase

Three quarters of recent car buyers used papers during buying process, study says

Sport Chek heads to the mountains for new web series

#FirstTracks follows Winter Olympians Mark McMorris and Noah Bowman

Dean Blundell returning to radio with Sportsnet 590

Announcement comes one year after he was dismissed from The Edge

Andrew Keen on the dark, destructive side of disruption

And, why consumers need to take more responsibility for their actions online

RV industry urges Canadians to rediscover childhood fun

Campaign from DS+P demonstrates the value in the great outdoors, not gadgets