BC Children’s Hospital names Dare Vancouver AOR

BC Children’s Hospital has named Dare Vancouver its agency of record. It’s an extension of a partnership that began about a year ago after the hospital’s long-time agency TBWA\Vancouver filed for creditor protection in Feb. 2011. Dare was appointed after a full account review, said Sandy Fleischer, senior vice-president and managing partner at Dare. The […]

BC Children’s Hospital has named Dare Vancouver its agency of record.

It’s an extension of a partnership that began about a year ago after the hospital’s long-time agency TBWA\Vancouver filed for creditor protection in Feb. 2011.

Dare was appointed after a full account review, said Sandy Fleischer, senior vice-president and managing partner at Dare.

The first project was developing an e-philanthropy initiative, followed by a website at Bcchf.ca.

“Now we have a broader mandate as an agency of record,” he said. “Everything from working on the brand strategy to advancing that brand and taking it to market.”

“[Dare’s] strategic thinking demonstrates a strong understanding of our needs, and we believe that Dare has the perfect blend of experience to help us achieve our goals,” said Debora Sweeney, vice-president and chief strategy officer at BC Children’s Hospital Foundation, in a statement.

Advertising Articles

Ads You Must See: A ‘dismal’ week in ad land

Banksy's "dismal" ad, plus a gloomy spot from the British Heart Foundation

Why marketing needs more mentors (Discussion)

Providing career guidance is valuable for both mentor and mentee: Alan Middleton

On The Move: Changes at Top Drawer, Publicis, GMR

A weekly recap of who's headed where in Canadian marketing and communications

Proximity bolsters UX and strategy with new hires

Joe Szabo and Paul Hanlon join the Toronto-based Omnicom-owned shop

Goodyear retires its blimp

Cigar-shaped vessel to be replaced

Axe pushes grit and determination in video series

Campaign from Sid Lee celebrates confidence and the desire to succeed

Canada’s first party leader to post an ad on Instagram is…

Prime minister Stephen Harper using ads on social as part of election campaign

Nestlé Purina’s new magazine has gone to the dogs

Kibble & Collars marks National Dog Day

DenTek and Olsen Europe hire OverCat for PR

Toronto shop holds agency of record status on latest accounts