BC Children’s Hospital names Dare Vancouver AOR

BC Children’s Hospital has named Dare Vancouver its agency of record. It’s an extension of a partnership that began about a year ago after the hospital’s long-time agency TBWA\Vancouver filed for creditor protection in Feb. 2011. Dare was appointed after a full account review, said Sandy Fleischer, senior vice-president and managing partner at Dare. The […]

BC Children’s Hospital has named Dare Vancouver its agency of record.

It’s an extension of a partnership that began about a year ago after the hospital’s long-time agency TBWA\Vancouver filed for creditor protection in Feb. 2011.

Dare was appointed after a full account review, said Sandy Fleischer, senior vice-president and managing partner at Dare.

The first project was developing an e-philanthropy initiative, followed by a website at Bcchf.ca.

“Now we have a broader mandate as an agency of record,” he said. “Everything from working on the brand strategy to advancing that brand and taking it to market.”

“[Dare’s] strategic thinking demonstrates a strong understanding of our needs, and we believe that Dare has the perfect blend of experience to help us achieve our goals,” said Debora Sweeney, vice-president and chief strategy officer at BC Children’s Hospital Foundation, in a statement.

Advertising Articles

Interac brings back the stubborn Holiday Bill

New Zulu Alpha Kilo spots show Bill badgering people where they shop

BMO unveils first campaign from Y&R

A new, employee-built tagline is designed for Canadian and U.S. markets

Cossette sale could bring new international player to Canada

Chinese firm BlueFocus is eager to expand in North America

Supermarket chain battles criticism over World War I ad

Sainsbury's four-minute television spot depicts the 1914 Christmas Truce

Celebrating innovative Canadian charity marketing

Shortlisted entries in the charity and not-for-profit category of the 2014 MIAs

Alain Tadros elected to lead AAPQ board of directors

The Quebec-based industry association elects new board for 2014-15

Amnesty International takes Canadians for a trip

Campaign microsite takes a closer look at the human rights crisis in Mexico

Agency Wars V: Sonya Furdyk vs. Sabrina Hashmi

The industry's annual fundraiser is back

Marketing Hall of Legends reveals finalists for Marketer on the Rise award

Award identifies and celebrates the marketing leaders of tomorrow