Bench names MacIntyre Communications PR AOR

U.K. clothing company selects Toronto-based shop to boost brand awareness

Toronto-based MacIntyre Communications has been named Canadian PR agency of record for U.K. clothing brand Bench.

Screen shot 2014-07-15 at 12.56.23 PM“Bench was looking for a smaller shop, understanding the advantages in having access to our senior team,” said Ashley MacIntyre, principal at MacIntyre Communications.

Bench, which hasn’t worked with a Canadian PR firm in about 10 years, according to MacIntyre, is seeking to increase brand awareness. The agency will handle all PR activities, including influencer programs, brand partnerships, social media and promoting seasonal collections.

“They’ve had success with traditional advertising, but this is stepping in a different direction for them,” said MacIntyre. “They want to come out with creative ideas over and above traditional advertising.”

On the fashion front, MacIntyre Communications works with Le Château and Obey, and has worked with Danier in the past.

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