Geek Squad close up

Best Buy embraces inner geek with national celebration

Prompting Canadians to get geeky with it

Best Buy Canada is encouraging consumers to embrace their inner geeks. On July 13, the retailer celebrated “National Embrace Your Inner Geek Day,” an existing celebration.

“We saw this and thought it was a fantastic opportunity for us to celebrate and have fun with the Geek brand in Canada,” said Angela Scardillo, vice-president of marketing at Best Buy Canada. “It’s the Geek Squad’s 10th birthday in Canada and 20th birthday in the U.S. this year, so we are doing a number of initiatives to celebrate throughout the year.”

GeekmobileMembers of the Geek Squad swarmed their “Geekmobiles” in a caravan-style Geek Squad parade in Toronto and Vancouver.

Best Buy is also encouraging Canadians to pick up “Geek is the new cool” sunshades at the Geek Squad Precinct located in Best Buy stores to keep their cars cool in the summer. People can take a photo of their vehicle displaying the sunshade and post it on Twitter or Instagram (with @BBYCanada, #Geekisthenewcool) for the chance to win one of 10 $100 Best Buy gift cards.

In a press release, Best Buy outlined a few ways people can embrace their inner geek, such as learn a programming language, watch cult classics, make a potato cannon and challenge someone to a lightsaber battle.

Scardillo said the campaign objectives are to drive engagement on Best Buy’s social media platforms, drive awareness of Geek Squad in Canada and have some fun with the brand.

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