Geek Squad close up

Best Buy embraces inner geek with national celebration

Prompting Canadians to get geeky with it

Best Buy Canada is encouraging consumers to embrace their inner geeks. On July 13, the retailer celebrated “National Embrace Your Inner Geek Day,” an existing celebration.

“We saw this and thought it was a fantastic opportunity for us to celebrate and have fun with the Geek brand in Canada,” said Angela Scardillo, vice-president of marketing at Best Buy Canada. “It’s the Geek Squad’s 10th birthday in Canada and 20th birthday in the U.S. this year, so we are doing a number of initiatives to celebrate throughout the year.”

GeekmobileMembers of the Geek Squad swarmed their “Geekmobiles” in a caravan-style Geek Squad parade in Toronto and Vancouver.

Best Buy is also encouraging Canadians to pick up “Geek is the new cool” sunshades at the Geek Squad Precinct located in Best Buy stores to keep their cars cool in the summer. People can take a photo of their vehicle displaying the sunshade and post it on Twitter or Instagram (with @BBYCanada, #Geekisthenewcool) for the chance to win one of 10 $100 Best Buy gift cards.

In a press release, Best Buy outlined a few ways people can embrace their inner geek, such as learn a programming language, watch cult classics, make a potato cannon and challenge someone to a lightsaber battle.

Scardillo said the campaign objectives are to drive engagement on Best Buy’s social media platforms, drive awareness of Geek Squad in Canada and have some fun with the brand.

Advertising Articles

Dentsu Aegis CEO Nigel Morris on ad industry disruption

Agency exec outlines path to becoming a '100% digital economy business'

Axe adds Canadian element to ‘Find Your Magic’ campaign

Toronto Raptors branding makes a cameo in spot's #TheNorth version

Ads You Must See: Charity and the Stella chalice

A bad Valentine's Day date and the unlikely love story of beer and water

On The Move: Promotions at Union and District M

A weekly update of who's headed where in Canadian marketing and communications

BMO’s “Ball-Star” hits the court for All-Star Weekend

Bank's marketing also includes a 10-foot tall ATM

OMD tops Gunn Report for 10th straight year

Report lists Canadian office's 'Smart City Project' among the network's best work

Veritas opens in Vancouver

The move will help the PR shop better serve its new B.C.-based client, Best Buy

TSN introduces ‘Champions Live Here’ positioning

Multi-platform campaign launched during the Super Bowl with a 60-second anthem

Twitter’s flock flattens

Social media site fights to stay relevant as user base remains stagnant