Blammo has its head in the cloud

Blammo Worldwide's future is a bit cloudier after being named agency of record for Asigra – a Toronto company that specializes in cloud backup and recovery software.

Blammo Worldwide‘s future is a bit cloudier after being named agency of record for Asigra – a Toronto company that specializes in cloud backup and recovery software.

Blammo is Asigra’s first AOR partner in its 26-year history.

The appointment follows what Blammo co-founder and chairman Alan Gee characterized as a “very robust” search that saw it shortlisted alongside one other undisclosed agency. “[Asigra] were very thorough with us, which makes me think they were extremely thorough with all of the agencies,” said Gee.

While business-to-business has typically comprised the bulk of Asigra’s marketing efforts – the company works with more than 400 resellers worldwide – Gee said this could change as the notion of cloud computing gains more traction with consumers.

Just last week, for example, Apple CEO Steve Jobs announced that his company is developing a cloud storage service called iCloud that will enable consumers to wirelessly share music, e-mail, and photos between various devices.

“They’re in a very exciting category,” said Gee. “Anything to do with the cloud is the current buzzword; this is a company that has been in the cloud for 26 years and now the world is coming to where they’ve been.

“They’ve got a deep knowledge of this category and as cloud back-up and retrieval becomes even stronger, they’re really poised to be a leader in this category.”

Blammo’s chief creative officer, Andrew Simon – the lead on the Asigra account along with vice-president, director of client services Kristin Vekteris – said that it’s too early to determine the agency’s creative approach at this point. “We’ll do whatever is right in the competitive set,” he said. “You want the tonality and personality to be an extension of the company.”

Asigra recently announced that its products now protect more than 400,000 customer sites spanning sectors such as financial services, legal, healthcare and travel and tourism. Analysts say that the market for cloud backup services is $2 billion and “growing rapidly.”

Blammo’s first work for Asigra is expected in September.

Advertising Articles

RBC uses customer home videos for ‘Someday’

15,000 submissions for financial institution's contest and content drive

Ontario nurses take to radio to cheer on care coordinators

New campaign advocates for CCACs and raises awareness for health care workers

Ariad hires two creative leaders

Jason Wren and Trevor Schoenfeld come aboard

Toys R Us celebrates 30 years in Canada with ‘Oath’

An anniversary message from Toronto creative shop Open

WWF says reversing declining fish stocks is easy

Lazy environmentalists celebrated in latest campaign for MSC-approved seafood

Three big obstacles to success for the BlackBerry Passport

Peter Nowak says differentiation is a smart play, but brings its own challenges

Tim Bowen, Tyler Turnbull headed to FCB Canada

Paul Mead retiring after 22 years with the agency

Kiip rolls out video for mobile rewards

Gamers get previews of Walking Dead as part of product roll-out

Perrier launches ‘Inspired by Street Art’ campaign

Street artists’ stories will be the focus of an earned media campaign