Blammo Worldwide‘s future is a bit cloudier after being named agency of record for Asigra – a Toronto company that specializes in cloud backup and recovery software.
Blammo is Asigra’s first AOR partner in its 26-year history.
The appointment follows what Blammo co-founder and chairman Alan Gee characterized as a “very robust” search that saw it shortlisted alongside one other undisclosed agency. “[Asigra] were very thorough with us, which makes me think they were extremely thorough with all of the agencies,” said Gee.
While business-to-business has typically comprised the bulk of Asigra’s marketing efforts – the company works with more than 400 resellers worldwide – Gee said this could change as the notion of cloud computing gains more traction with consumers.
Just last week, for example, Apple CEO Steve Jobs announced that his company is developing a cloud storage service called iCloud that will enable consumers to wirelessly share music, e-mail, and photos between various devices.
“They’re in a very exciting category,” said Gee. “Anything to do with the cloud is the current buzzword; this is a company that has been in the cloud for 26 years and now the world is coming to where they’ve been.
“They’ve got a deep knowledge of this category and as cloud back-up and retrieval becomes even stronger, they’re really poised to be a leader in this category.”
Blammo’s chief creative officer, Andrew Simon – the lead on the Asigra account along with vice-president, director of client services Kristin Vekteris – said that it’s too early to determine the agency’s creative approach at this point. “We’ll do whatever is right in the competitive set,” he said. “You want the tonality and personality to be an extension of the company.”
Asigra recently announced that its products now protect more than 400,000 customer sites spanning sectors such as financial services, legal, healthcare and travel and tourism. Analysts say that the market for cloud backup services is $2 billion and “growing rapidly.”
Blammo’s first work for Asigra is expected in September.