Blast Radius welcomes senior CD Steve Di Lorenzo

Steve Di Lorenzo has been appointed senior creative director of the Toronto office of digital agency Blast Radius. Most recently creative director on Nissan, Scotiabank and Google at Capital C, Di Lorenzo will now take on creative duties for the BMW, Nike Canada, JC Penny and Novartis accounts at his new agency. Co-founder of art […]

Steve Di Lorenzo has been appointed senior creative director of the Toronto office of digital agency Blast Radius.

Most recently creative director on Nissan, Scotiabank and Google at Capital C, Di Lorenzo will now take on creative duties for the BMW, Nike Canada, JC Penny and Novartis accounts at his new agency.

Co-founder of art and technology lab Pixel, Di Lorenzo has roots in the artistic and digital community. Two of his recent interactive installations include work for Scotiabank and Nissan. The Nissan work appeared at the Toronto International Auto Show, measuring visitors’ heart rates as they selected which Nissan brand attributes most interested them. Those measurements were then used to create a real-time “pulse ID.” The biologically driven portraits were later collected in a Facebook gallery.

Throughout his 15-year career, Di Lorenzo has won multiple industry accolades, including Marketing Awards and London International Advertising and Design Awards.

Blast Radius president and CEO Gurval Caer said in a release that hiring Di Lorenzo “is indicative of the significant growth the agency is experiencing in terms of business, staff and accolades. His appointment comes on the heels of the recent announcement of the return of Steven Harmer as general manager in the Toronto office, the win of a bronze Lion at Cannes and several additions to the client roster.”

Advertising Articles

Conventional TV revenues fall $46 million in 2015: CRTC

Local and national airtime sales decline, but remain relatively stable

Drake takes flight over Toronto

Aerial banner promotes rapper's newest album, Views

‘Bringer of Rain’ ups his marketing game

Toronto Blue Jays third baseman Josh Donaldson signs on to promote Flow Water

Marketing Awards 2016: Multicultural jury and shorlist

Winners to be announced at The Carlu in Toronto June 2

Sport Chek celebrates Raptors’ win in timely fashion

Out-of-home campaign celebrating victory launches within minutes of final buzzer

Judy John named to Titanium and Integrated Lions jury

Leo Burnett CCO is one of 10 Canadian judges heading to Cannes in mid June

P&G shows moms’ strength in new Oylmpics spot

'Strong' is a fresh, darker take on the role moms play in their kids' lives

Aritzia branches off with Babaton

Retailer spins off private label brand into its own retail concept

Marketing Awards 2016 shortlist: Part 1

Contenders in the mainstream categories are revealed in the lead-up to the June gala