Blast Radius welcomes senior CD Steve Di Lorenzo

Steve Di Lorenzo has been appointed senior creative director of the Toronto office of digital agency Blast Radius. Most recently creative director on Nissan, Scotiabank and Google at Capital C, Di Lorenzo will now take on creative duties for the BMW, Nike Canada, JC Penny and Novartis accounts at his new agency. Co-founder of art […]

Steve Di Lorenzo has been appointed senior creative director of the Toronto office of digital agency Blast Radius.

Most recently creative director on Nissan, Scotiabank and Google at Capital C, Di Lorenzo will now take on creative duties for the BMW, Nike Canada, JC Penny and Novartis accounts at his new agency.

Co-founder of art and technology lab Pixel, Di Lorenzo has roots in the artistic and digital community. Two of his recent interactive installations include work for Scotiabank and Nissan. The Nissan work appeared at the Toronto International Auto Show, measuring visitors’ heart rates as they selected which Nissan brand attributes most interested them. Those measurements were then used to create a real-time “pulse ID.” The biologically driven portraits were later collected in a Facebook gallery.

Throughout his 15-year career, Di Lorenzo has won multiple industry accolades, including Marketing Awards and London International Advertising and Design Awards.

Blast Radius president and CEO Gurval Caer said in a release that hiring Di Lorenzo “is indicative of the significant growth the agency is experiencing in terms of business, staff and accolades. His appointment comes on the heels of the recent announcement of the return of Steven Harmer as general manager in the Toronto office, the win of a bronze Lion at Cannes and several additions to the client roster.”

Advertising Articles

Newly arrived Eleven Elfs goes big on PR

‘Sexy’ outerwear brand aims to get people talking

Energi PR and Derooted Form Partnership

Alliance brings together PR and experiential expertise

North Strategic taps Wendie Godbout to lead Montreal office

Former PR director at Aldo brings the retailer’s account with her

Cossette and McDonald’s throw a little shade on summer

How the quick service restaurant and its agency helped Canadians stay cool

ACTRA, advertisers sign new contract for new age

New deal changes how commercial actors are paid and acknowledges digital shift

Future Shop tweets with students about their own future

Live Twitter event extends the brand's 'Future Shopping' back-to-school campaign

The Zen of content marketing (Column)

How to embrace your inner Ps: publishing, producing and publicity

Kanetix calls for a pledge against distracted driving

Kids, food, talking and texting take focus off the road