Bleublancrouge just got its first airline account Monday. The Montral agency announced it landed Air France-KLM in Canada following a RFP.
No details were disclosed and the agency declined to comment. However, in a release Fabien Pelous, Air France-KLM’s vice-president and general manager, said that this “talented agency will bring us more creativity and relevance in our marketing and advertising approach, in order to be closer to our clients in Quebec and Canada, and make the quality of our offer more visible”
Bleublancrouge will be in charge of strategy and marketing for the two brands (which merged in 2004) across Canada.