Bleublancrouge lands Air France-KLM

Bleublancrouge just got its first airline account Monday. The Montral agency announced it landed Air France-KLM in Canada following a RFP. No details were disclosed and the agency declined to comment. However, in a release Fabien Pelous, Air France-KLM’s vice-president and general manager, said that this “talented agency will bring us more creativity and relevance […]

Bleublancrouge just got its first airline account Monday. The Montral agency announced it landed Air France-KLM in Canada following a RFP.

No details were disclosed and the agency declined to comment. However, in a release Fabien Pelous, Air France-KLM’s vice-president and general manager, said that this “talented agency will bring us more creativity and relevance in our marketing and advertising approach, in order to be closer to our clients in Quebec and Canada, and make the quality of our offer more visible”

Bleublancrouge will be in charge of strategy and marketing for the two brands (which merged in 2004) across Canada.

Advertising Articles

Jean-Sébastien Monty joins Bleublancrouge

He joins the agency as managing director, remains president and partner of U92

Postmedia names Sid Lee agency of record

Win follows successful "Postmedia Reimagined" campaign

The arrogance of experience (Column)

Martin Waxman gets the inside scoop on what journalists want—and don’t want

President’s Choice launches ‘Colourful’ campaign

PC removes artificial flavours and colours from its products

Old El Paso hits home with restaurant-style dinner kits

TV, PR, in-store sampling, online and events support recently-introduced line

Revera tackles women’s fears about aging in new film project

Partnership with Reel Youth bridges generation gap

Twitter booth and a VIP Mom keep the buzz going for Target

Retailer gives consumers a behind-the-scenes look during Fashion Week

Brian Hickling heads to Extreme Group

Industry vet returns to the east coast to direct the agency's Halifax office