Bob White named Paul Mulvihill/NABS Heart recipient

In the mid-80s, Bob White was walking down Toronto’s Bloor Street with a friend who worked at an agency. All of a sudden his friend stopped and said, “Can we cross the street? There’s a guy begging at the corner and he used to work for me.” “It was a really stark reminder that life […]

In the mid-80s, Bob White was walking down Toronto’s Bloor Street with a friend who worked at an agency. All of a sudden his friend stopped and said, “Can we cross the street? There’s a guy begging at the corner and he used to work for me.”

“It was a really stark reminder that life can be like that,” said White, who soon after became an ambassador for the National Advertising Benevolent Society (NABS), which offers counselling, financial help and other services to those in need in the marketing and communications industry.

More than a quarter century later, White has been named the recipient of the 2012 Paul Mulvihill/NABS Heart Award, which honours those who have made significant contributions to the lives of others, through NABS.

White joined the NABS board in 1988 and was chair from 1995-1997. Following a hiatus from the organization, he returned to the board in 2003 and has been a member ever since. Over the years, he’s served on many committees including those for the NABS gala, fundraising, executive and strategic planning.

“He’s totally dedicated to the cause,” said Jim Warrington, executive director of NABS. “He has been doing this for so long and he is unwavering in his passion for the cause.”

“[The award] means a lot to me because I’m contributing to an industry that I know and love,” said White, who was senior vice-president at Audit Bureau of Circulations (now Alliance for Audited Media) from 1990 to 2009. White now does consulting work.

“Everybody can write a cheque, but if you can actually see the tangible results of [the work] you’re doing, that’s really fulfilling.”

White will formally receive the award at a NABS holiday party on Dec. 6 in Toronto.

Established in 1998, the award carries on the work of the Paul Mulvihill Charitable Foundation, which contributes $10,000 annually to NABS in the name of the award winner. The award committee is comprised of both NABS and Paul Milvihill Foundation board members.

Advertising Articles

Cossette and McDonald’s throw a little shade on summer

How the quick service restaurant and its agency helped Canadians stay cool

ACTRA, advertisers sign new contract for new age

New deal changes how commercial actors are paid and acknowledges digital shift

Future Shop tweets with students about their own future

Live Twitter event extends the brand's 'Future Shopping' back-to-school campaign

The Zen of content marketing (Column)

How to embrace your inner Ps: publishing, producing and publicity

Kanetix calls for a pledge against distracted driving

Kids, food, talking and texting take focus off the road

Le Burger Week cooks up six-city burger battle

Contest aims to find the best burger and build buzz for restaurants

Canadians urged to speak up for credit unions

Campaign asks Canadians to write Ottawa in support of tax credit

FCB Montreal to launch Weight Watchers campaign

The weight-loss brand is moving away from American spokespeople with original Canadian creative