Bruce Neve to be CEO of Starcom MediaVest Group Canada

Bruce Neve until recently president of MEC Canada, will be joining Starcom MediaVest Group as CEO of SMG Canada as of May 30.

Bruce Neve, until recently president of MEC Canada, will be joining Starcom MediaVest Group as CEO of SMG Canada as of May 30.

While SMG declined to give an official comment, a source within the company confirmed the hire late this afternoon. Neve will be based in Toronto and report to Iain Jacob, president of dynamic markets, Starcom MediaVest Group.

Neve will oversee market development and drive growth for SMG – which includes the Starcom and MediaVest brands. He is also charged with further strengthening the strategic product of the company and diversifying media offerings via digital and local opportunities. Plus, he’ll be growing SMG’s global content practice, Liquid Thread.

Neve joined the WPP-owned MEC (then called Mediaedge:cia) in 1996 and succeeded Bruce Grondin as its president in 2008. While there, he landed major clients such as Paramount Motion Pictures, Netflix Canada and Molson Coors Canada.

Prior to MEC, Neve spent time as media director of Young & Rubicam and then Saatchi & Saatchi.

Starcom’s CEO office has been vacant since Lauren Richards left late last year to become CEO of the independently owned Media Experts, taking over for founder Mark Sherman.

Advertising Articles

Interac brings back the stubborn Holiday Bill

New Zulu Alpha Kilo spots show Bill badgering people where they shop

BMO unveils first campaign from Y&R

A new, employee-built tagline is designed for Canadian and U.S. markets

Cossette sale could bring new international player to Canada

Chinese firm BlueFocus is eager to expand in North America

Supermarket chain battles criticism over World War I ad

Sainsbury's four-minute television spot depicts the 1914 Christmas Truce

Celebrating innovative Canadian charity marketing

Shortlisted entries in the charity and not-for-profit category of the 2014 MIAs

Alain Tadros elected to lead AAPQ board of directors

The Quebec-based industry association elects new board for 2014-15

Amnesty International takes Canadians for a trip

Campaign microsite takes a closer look at the human rights crisis in Mexico

Agency Wars V: Sonya Furdyk vs. Sabrina Hashmi

The industry's annual fundraiser is back

Marketing Hall of Legends reveals finalists for Marketer on the Rise award

Award identifies and celebrates the marketing leaders of tomorrow