Bruce Neve to be CEO of Starcom MediaVest Group Canada

Bruce Neve until recently president of MEC Canada, will be joining Starcom MediaVest Group as CEO of SMG Canada as of May 30.

Bruce Neve, until recently president of MEC Canada, will be joining Starcom MediaVest Group as CEO of SMG Canada as of May 30.

While SMG declined to give an official comment, a source within the company confirmed the hire late this afternoon. Neve will be based in Toronto and report to Iain Jacob, president of dynamic markets, Starcom MediaVest Group.

Neve will oversee market development and drive growth for SMG – which includes the Starcom and MediaVest brands. He is also charged with further strengthening the strategic product of the company and diversifying media offerings via digital and local opportunities. Plus, he’ll be growing SMG’s global content practice, Liquid Thread.

Neve joined the WPP-owned MEC (then called Mediaedge:cia) in 1996 and succeeded Bruce Grondin as its president in 2008. While there, he landed major clients such as Paramount Motion Pictures, Netflix Canada and Molson Coors Canada.

Prior to MEC, Neve spent time as media director of Young & Rubicam and then Saatchi & Saatchi.

Starcom’s CEO office has been vacant since Lauren Richards left late last year to become CEO of the independently owned Media Experts, taking over for founder Mark Sherman.

Advertising Articles

Taxi announces new national management team

New senior promotions finalize new leadership structure after Telus loss

H&R Block focuses on expertise in new campaign

The brand replaces its long-running "Tax Pain" platform with new creative

The Hot Plate rebrands as THP

Toronto shop looks to expand beyond its origins as a food-marketing agency

Tennis Canada serves up a new brand and national campaign

Multi-media campaign from Revolution urges Canadians to "Live the Moment"

Has Scot Keith quit advertising to chase his NHL dreams?

123w president hits the ice with the Vancouver Canucks

Lothar Boensch returns to Blast Radius Vancouver

Ad exec appointed managing director to oversee operations, help drive new business

Buick makes a comeback as it courts younger customers

"That's not a Buick" tagline and campaign is changing the way people view the brand

Do you have what it takes to win Marketing Award gold?

Last year's big winners set the bar high. Think your work is up to the challenge?

Ontario’s Ministry of Health leads Canada on Warc 100

Proximity, Lowe Roche, UM ranked highest in Canada on agency top 50 lists