Bruce Neve to be CEO of Starcom MediaVest Group Canada

Bruce Neve until recently president of MEC Canada, will be joining Starcom MediaVest Group as CEO of SMG Canada as of May 30.

Bruce Neve, until recently president of MEC Canada, will be joining Starcom MediaVest Group as CEO of SMG Canada as of May 30.

While SMG declined to give an official comment, a source within the company confirmed the hire late this afternoon. Neve will be based in Toronto and report to Iain Jacob, president of dynamic markets, Starcom MediaVest Group.

Neve will oversee market development and drive growth for SMG – which includes the Starcom and MediaVest brands. He is also charged with further strengthening the strategic product of the company and diversifying media offerings via digital and local opportunities. Plus, he’ll be growing SMG’s global content practice, Liquid Thread.

Neve joined the WPP-owned MEC (then called Mediaedge:cia) in 1996 and succeeded Bruce Grondin as its president in 2008. While there, he landed major clients such as Paramount Motion Pictures, Netflix Canada and Molson Coors Canada.

Prior to MEC, Neve spent time as media director of Young & Rubicam and then Saatchi & Saatchi.

Starcom’s CEO office has been vacant since Lauren Richards left late last year to become CEO of the independently owned Media Experts, taking over for founder Mark Sherman.

Advertising Articles

Canada’s Hottest Ads: Buzzfeed’s hits and misses

One Advertising's Karen Howe sees branded content upping its game... mostly

Ask me anything: Harlequin Teen launches Twitter oracle

Publisher leverages ' conversational nature' of social for latest book promotion

RW&CO gets suited up with P.K. Subban

NHL star and family star in fall campaign

On the Move: Changes at BBDO, The Globe and Mail, Rogers Media

A weekly recap of who's headed where in Canadian marketing and communications

Match Marketing Group acquires Quadrant Marketing

Agency's clients include Kraft Foodservice and P&G

New York Fries’ golden opportunity

Chain rewarding diners fluent in pig latin in celebration of International Bacon Day

FleishmanHillard stays up all night for pro bono work

Toronto office participates in CreateAthon for the second time in three years

OverCat Communications launches one-stop press hub

Users can download press materials 24/7

Praxis picks up three accounts

Toronto firms adds a hotel, an investment firm and a national association to its roster