Budweiser moves all Canadian marketing to Anomaly

Anomaly‘s arrival in Canada did not signal good things for Grip Limited‘s hold on the Budweiser account. As Bud’s global brand AOR, Anomaly landed having steered Canadian creative for more than a year, leaving the digital, retail and below-the-line portion to the Canadian independent. Grip had to relinquish those remaining portions of the account last week […]

Anomaly‘s arrival in Canada did not signal good things for Grip Limited‘s hold on the Budweiser account. As Bud’s global brand AOR, Anomaly landed having steered Canadian creative for more than a year, leaving the digital, retail and below-the-line portion to the Canadian independent.

Grip had to relinquish those remaining portions of the account last week as the “King of Beers” moved all of its Canadian work to Anomaly’s fledgling Toronto office.

In a statement, J.R. Edwards, marketing manager for Budweiser Canada said, “With the recent opening of Anomaly’s Toronto office, it made sense to centralize all of our creative and digital work with one agency. Along with Anomaly, we’ve executed outstanding campaigns for Budweiser… Budweiser Canada will continue on this exciting path and have even more in store for Budweiser fans in the coming months. We appreciate all of the hard work Grip has done for us and wish them all of the best.”

Although Budweiser is the best-selling beer in Canada, its loss hardly leaves Grip in dire straits. The Budweiser brand is managed in Canada by Labatt, and Grip remains a big player on that company’s agency roster with work for Bud Light, Stella Artois and Kokanee (for which its making a movie). It also recently won Dare Foods.

“It was a global decision to consolidate the Budweiser account with one agency,” said Grip president Harvey Carroll. “Our relationship with Labatt remains strong.”

Carroll would not comment on whether the account loss would result in layoffs, saying only the agency would be “reallocating resources against different accounts.”

Anomaly would not comment on the account move. After opening in April, Anomaly Toronto is still looking for creative leadership. Work on the account will likely be shared between Toronto and the New York head office (which also handles Budweiser U.S.) until executive creative leadership is found.

Advertising Articles

The PR Department names Debora Marques partner

PR vet has helped oversee successful initiatives for the Maille mustard brand

Klick puts a different spin on the ALS Ice Bucket Challenge

Employees will be dumped with a substance of their choosing for #WhatsInYourBucket

Philly transforms the everyday in new campaign

Effort from Leo Burnett is the brand's first under the new Kraft Heinz Co. banner

DECK picks up two clients and undergoes a rebrand

Toronto agency updates its look to better align with its list of high-end clients

Suicide Squad thanks Toronto with pop-up fan experience

City-exclusive marketing activation included an appearance by two of the movie's stars

38% of Canadians are aware of online AdChoices program

Awareness level 'respectable' given program's newness says DAAC study

Alain Tadros leaves Publicis for Metro

President of the Montreal office heads client side for the first time in his career

Cineplex wants to talk about the weather

New campaign positions movies as a fall back option when weather doesn't cooperate

Kit and Ace’s summer of ‘Eh’

Retailer brings a taste of Canadiana to U.S. pop-up showroom