Call for 2012 Pearl Awards entries

The Custom Content Council (CCC) , the New York City based association for content marketers, has announced a call for entries for the 2012 Pearl Awards. The deadline for submissions is Sept. 10. The Pearl Awards celebrates excellence in custom content, across print, digital and other media platforms from across North America. Companies providing custom content services including […]

The Custom Content Council (CCC) , the New York City based association for content marketers, has announced a call for entries for the 2012 Pearl Awards. The deadline for submissions is Sept. 10.

The Pearl Awards celebrates excellence in custom content, across print, digital and other media platforms from across North America. Companies providing custom content services including independent custom publishers, division of larger publishing houses, advertising agencies and other media are eligible to enter.

Past winners include Whole Foods, Sherwin Williams, Kraft, Bloomingdale’s, Bravo, IKEA, Rubbermaid, Mercedes-Benz and Four Seasons

“From travel to technology, retail, consumer packaged goods, health care and more, every industry has embraced content marketing as a strategy that is cost effective and impacts targeted audiences,” said Lori Rosen, executive director at CCC, in a release.  “That is why marketers of all sizes are leveraging the storytelling concept.  It works and we witness the best collection of custom media through the Pearls.”

The winners will be announced Nov. 5 at a ceremony in New York City. More information is available at CustomContentCouncil.com.

Advertising Articles

Porsche sells Canada its Macan by celebrating bicycles

Online short films focus on those who represent Porsche brand attributes

Winnipeg’s Think Shift merges with Portland company

Joining LogiStyle creates a business designed to brand companies from the inside out

Jeremy Gayton to join LG2 Toronto

Longtime Taxi exec joins Nellie Kim and Chris Hirsch at Toronto expansion shop

Watch This: Attack at the pump (Nissan)

A horror themed message of fuel effeciency

Metro launches “Taste Summer” campaign

Experiential elements highlight local Ontario food

Contiki partners with The Buried Life on branded content

Video series documents young people’s dream vacations

TD says thanks in a big way

Cash and gifts kick customer appreciation days up a notch