Call for 2012 Pearl Awards entries

The Custom Content Council (CCC) , the New York City based association for content marketers, has announced a call for entries for the 2012 Pearl Awards. The deadline for submissions is Sept. 10. The Pearl Awards celebrates excellence in custom content, across print, digital and other media platforms from across North America. Companies providing custom content services including […]

The Custom Content Council (CCC) , the New York City based association for content marketers, has announced a call for entries for the 2012 Pearl Awards. The deadline for submissions is Sept. 10.

The Pearl Awards celebrates excellence in custom content, across print, digital and other media platforms from across North America. Companies providing custom content services including independent custom publishers, division of larger publishing houses, advertising agencies and other media are eligible to enter.

Past winners include Whole Foods, Sherwin Williams, Kraft, Bloomingdale’s, Bravo, IKEA, Rubbermaid, Mercedes-Benz and Four Seasons

“From travel to technology, retail, consumer packaged goods, health care and more, every industry has embraced content marketing as a strategy that is cost effective and impacts targeted audiences,” said Lori Rosen, executive director at CCC, in a release.  “That is why marketers of all sizes are leveraging the storytelling concept.  It works and we witness the best collection of custom media through the Pearls.”

The winners will be announced Nov. 5 at a ceremony in New York City. More information is available at CustomContentCouncil.com.

Advertising Articles

BMO looks to humanize online investing in new campaign

First effort from KBS highlights the bank's AdviceDirect investing tool

Omnicom Group takes full control of Critical Mass

New York-based holding company buys Critical Mass's remaining stock

Royal Roads University gives students a look into the future

School replaces traditional advertising with aggressive social and digital campaign

TransCanada cuts ties with PR firm over campaign concerns

Leaked documents recommend using third parties to attack the pipeline's opponents

Kashi Canada’s quest to ‘Plant it Forward’

Health food brand gets Canadians closer to real food with urban garden project

Maple Leaf Foods launches ‘Songs in the Key of Wiener’

Facebook campaign for Larsen Wieners pays homage to the “As Seen On TV” era