Call for 2012 Pearl Awards entries

The Custom Content Council (CCC) , the New York City based association for content marketers, has announced a call for entries for the 2012 Pearl Awards. The deadline for submissions is Sept. 10. The Pearl Awards celebrates excellence in custom content, across print, digital and other media platforms from across North America. Companies providing custom content services including […]

The Custom Content Council (CCC) , the New York City based association for content marketers, has announced a call for entries for the 2012 Pearl Awards. The deadline for submissions is Sept. 10.

The Pearl Awards celebrates excellence in custom content, across print, digital and other media platforms from across North America. Companies providing custom content services including independent custom publishers, division of larger publishing houses, advertising agencies and other media are eligible to enter.

Past winners include Whole Foods, Sherwin Williams, Kraft, Bloomingdale’s, Bravo, IKEA, Rubbermaid, Mercedes-Benz and Four Seasons

“From travel to technology, retail, consumer packaged goods, health care and more, every industry has embraced content marketing as a strategy that is cost effective and impacts targeted audiences,” said Lori Rosen, executive director at CCC, in a release.  “That is why marketers of all sizes are leveraging the storytelling concept.  It works and we witness the best collection of custom media through the Pearls.”

The winners will be announced Nov. 5 at a ceremony in New York City. More information is available at CustomContentCouncil.com.

Advertising Articles

Has Scot Keith quit advertising to chase his NHL dreams?

123w president hits the ice with the Vancouver Canucks

Lothar Boensch returns to Blast Radius Vancouver

Ad exec appointed managing director to oversee operations, help drive new business

Buick makes a comeback as it courts younger customers

"That's not a Buick" tagline and campaign is changing the way people view the brand

Do you have what it takes to win Marketing Award gold?

Last year's big winners set the bar high. Think your work is up to the challenge?

Ontario’s Ministry of Health leads Canada on Warc 100

Proximity, Lowe Roche, UM ranked highest in Canada on agency top 50 lists

EOne launches Canada’s first Instagram video campaign

Promotion for 'Insurgent' will feature exclusive content targeting teens

On The Move: Big news for Cossette

A weekly recap of who's headed where in Canadian marketing and communications

Match Marketing Group acquires Magnet Engagement Group

Engagement marketing firm's clients include RBC and Unilever

Renewed focus on Quebec begs the same old questions (Column)

Need an agency in Quebec? Eric Blais says it's more about relationships than geography