Canada’s Hottest Ads: November’s big hits

Sadly, no Canadian ads made YouTube’s Canada Ads Leaderboard in November (and after such a promising showing in October too). Instead, we saw the continued rise of Call of Duty and a slew of celebrities. David Bowie and Arizona Muse’s Louis Vuitton spectacle was the most-watched ad on YouTube in Canada last month. A number […]

Sadly, no Canadian ads made YouTube’s Canada Ads Leaderboard in November (and after such a promising showing in October too). Instead, we saw the continued rise of Call of Duty and a slew of celebrities. David Bowie and Arizona Muse’s Louis Vuitton spectacle was the most-watched ad on YouTube in Canada last month. A number of sports stars make fun of themselves in Foot Locker’s latest, and celebs Tom Hiddleston and Grumpy Cat pop up too.

Only two spots really focused on Christmas explicitly– Kmart’s “Show Your Joe” and John Lewis’ animated spot from the U.K. – so we’ll have to see December’s top 10 before making any declarations about consumers’ hunger (or fatigue) for holiday shopping.

YouTube Canada Ads Leaderboard
October 2013
September 2013
August 2013
• July 2013
June 2013
May 2013

1. L’Invitation au Voyage – Venice Film from Louis Vuitton with David Bowie and Arizona Muse


Louis Vuitton
Published Nov. 7 by Louis Vuitton
32,764,790 views*
For more on this spot, watch Ads You Must See

2. Official Call of Duty: Ghosts Live-Action Trailer – “Epic Night Out”


Call of Duty and 72andSunny
Published Nov. 2 by CALLOFDUTY
11,132,333 views
For more on this ad, watch Ads You Must See

3. Show Your Joe


Kmart and DraftFCB
Published Nov. 15 by Kmart
14,952,723 views

4. Need For Speed: Ken Block’s Gymkhana Six — Ultimate Gymkhana Grid Course


Need For Speed and Logan
Published Nov. 11 by NeedForSpeed
14,383,384 views

5. Google Search: Reunion


Google and Ogilvy India
Published Nov. 13 by Google India
8,401,630 views

6. One Coin for All of Your Cards


Coin
Published Nov. 14 by Coin
6,669,744 views

7. Foot Locker’s Week Of Greatness 2013: All Is Right


Footlocker and BBDO
Published Nov. 19 by Foot Locker
5,886,516 views

8. Who’s Better: Thor or Loki?


Comedy Central
Published Nov. 4 by Comedy Central
5,704,314 views

9. John Lewis Christmas Advert 2013 – The Bear & The Hare


John Lewis and Adam & Eve
Published Nov. 8 by JohnLewisRetail
9,475,403 views
For more on this ad, watch Ads You Must See

10. Grumpy Cat Finds Her Disney Side | Grumpy & Grumpy Cat | Disney Parks


Disney
Published Nov. 5 by Disney Parks
1,676,855 views

* Published “views” reflect global views for the month of November. The overall ranking indicates which ads were most-watched within Canada. While YouTube does not make Canadian viewer statistics available, it determines its ranking with a process that accounts for paid and organic views and how much of a given video viewers watch.

Advertising Articles

Hall of Legends 2015:
Stephen Graham

A global leader in moving brands through a crisis

Hall of Legends 2015:
Syd Kessler

Trust and honour are everything to this generous mentor

Scotiabank brings its movie marketing to Instagram

The Scene loyalty program finds a new home on Instagram

Hall of Legends 2015:
Andy Macaulay

Being the youngest kid in a political family helped found a remarkable career

Hall of Legends 2015:
Arlene Dickinson

An entrepreneur who's building her business around those who follow suit

Bud’s Red Lights bring Quebec puck makers to Nassau Coliseum

Anomaly crafts more stories of everyday fans getting big-league surprises

Travel Alberta uses Tumblr to inspire “winterlust”

Sponsored posts and targeted online ads tell travelers "Remember to breathe"

Jeff Dack joins Lowe Roche as chief strategy officer

The exec will be tasked with continuing the growth of strategy at the agency

Steve Groh joins Cossette in Toronto

Former Bensimon-Byrne VP joins recently acquired agency