Canada’s Hottest Ads: Sports and Sequels reign in April

In the film world, sequels are usually a let down. Not so much in ad land. In April two of the most popular ads on YouTube were follow ups to successful campaigns. In the top spot: Dove’s “Patches,” the latest in the brand’s long line of feel-good “Real Beauty” videos. By Ogilvy & Mather Brazil, […]

In the film world, sequels are usually a let down. Not so much in ad land. In April two of the most popular ads on YouTube were follow ups to successful campaigns.

In the top spot: Dove’s “Patches,” the latest in the brand’s long line of feel-good “Real Beauty” videos. By Ogilvy & Mather Brazil, the spot pulled in over 20 million views globally and was equally popular in Canada, where the brand has previously put a local spin on Real Beauty.

Another sequel, Evian’s Spider-Baby spot, came in at number three, proving that providing more of what’s working is a winning strategy.

Sports stars reigned over much of the rest of the list, including Cristiano Ronaldo and Wayne Rooney, two soccer (forgive us, FIFA) heroes who star in Nike Football’s glossy spot, “Winner Stays,” which came in at number four.

On Canada’s home turf, the Toronto Raptors’ anthemic #WeTheNorth spot – the team’s first big push since selecting Sid Lee as its agency – took the number six spot. Don’t worry, though, hockey loyalists, Canada hasn’t folded to basketball and soccer just yet. Can-Am Spyder’s spot with hockey legend Mark Messier slid into the top five, earning almost one million views.

Note: This ranking indicates which ads were most-watched within Canada. To be included on this ranking, a video must be listed as an ad on YouTube. While Google does not make Canadian viewer statistics available, it determines this ranking with a process that accounts for paid and organic views and how much of a given video viewers watch.

1. Dove: Patches


Dove and Ogilvy Brazil
Published April 9

2. World’s Toughest Job – #worldstoughestjob


Cardstore
Published April 14

3. Evian Spider-Man – The Amazing Baby & Me 2


Evian and BETC Paris
Published April 1

4. Nike Football: Winner Stays.


Nike Football and W+K Portland, USA
Published April 25

5. The Mark Messier Guarantee


Can-Am Spyder
Published April 2

6. #WeTheNorth


Toronto Raptors and Sid Lee
Published April 16

7. What if you were invited to your own funeral?


Go For Zero
Published April 7

8. WestJet converts to metric time – April Fool’s


WestJet
Published April 1

9. Honey Maid: Love


Honey Maid and Droga 5
Published April 3

10. Unsung Hero : TVC Thai Life Insurance 2014


Thai Life Insurance and Ogilvy & Mather Bangkok
Published April 3

YouTube Canada Ads Leaderboard

March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013

Advertising Articles

Blacks embarks on a journey fueled by life’s special moments

Retailer targets snap-happy moms in new advertising campaign from Cossette

Ads You Must See: April 17, 2015

MetLife helps parents prepare for the future. Hyundai writes love letters in the sand

It’s election season. Let the boring ads begin (Column)

Headspace's Eric Blais explains why mad men deserve a spot in the political ad game

On The Move: New hires at RBC, Match and North Strategic

A weekly recap of who's headed where in Canadian marketing and communications

Spotify introduces playlist targeting

New service will enable advertisers to target listeners by mood, activity

Cundari launches non-profit funding tool

Agency gives a public platform to smaller charities lacking marketing funds

Tourisme Montréal kisses its old branding goodbye

New logo signals a change in marketing strategy that takes a "younger approach"

Environics strengthens creative team with new hires

Julie Martinson and Ella Potyrala-Singleton join as associate creative directors.

OpenTable selects first Canadian AOR

Toronto-based StrategicAmpersand tasked with building brand's social presence