Cannes 2013 (video): Trish Wheaton discusses “Dumb Ways To Die”

Marketing caught up with Trish Wheaton, global chief marketing officer at Wunderman and a member of the Direct jury to discuss why McCann Melbourne’s “Dumb Ways To Die” was so engaging and deserving of a Grand Prix. The effort also took home a Grand Prix in the PR competition, at the awards gala Monday night. Video production by […]


Marketing caught up with Trish Wheaton, global chief marketing officer at Wunderman and a member of the Direct jury to discuss why McCann Melbourne’s “Dumb Ways To Die” was so engaging and deserving of a Grand Prix. The effort also took home a Grand Prix in the PR competition, at the awards gala Monday night.


Video production by Pam Lau.

Advertising Articles

Ads You Must See: April 24, 2015

The German Stuttering Association has loading problems. March for the Homeless takes a trip to the hospital

DDB Canada boosts leadership in Toronto and Vancouver

Patty Jones, Michelle Kitchen and Melanie Johnston promoted

On the Move: New hires at Weber Shandwick, GMR, CBC

A weekly recap of who's headed where in Canadian marketing and communications

Career Boosters: The future of social media

Three industry execs on the future of social and how to stay relevant in the field

How the age of Big Data has led to a data scientist shortfall

Many businesses are struggling to find talent, even as more people enter the field

Know them and they will sign up (Case Study)

How the City of Markham connects with culturally diverse residents

Will you fight or flee, asks campaign from MS Society

Effort from Mackie Biernacki sheds light on a startling statistic

BMO emphasizes its human touch

Online video brings brand promise to life