Cannes 2013 (video): Trish Wheaton discusses “Dumb Ways To Die”

Marketing caught up with Trish Wheaton, global chief marketing officer at Wunderman and a member of the Direct jury to discuss why McCann Melbourne’s “Dumb Ways To Die” was so engaging and deserving of a Grand Prix. The effort also took home a Grand Prix in the PR competition, at the awards gala Monday night. Video production by […]


Marketing caught up with Trish Wheaton, global chief marketing officer at Wunderman and a member of the Direct jury to discuss why McCann Melbourne’s “Dumb Ways To Die” was so engaging and deserving of a Grand Prix. The effort also took home a Grand Prix in the PR competition, at the awards gala Monday night.


Video production by Pam Lau.

Advertising Articles

Metro counts down to Christmas in Quebec

Holiday campaign includes 24 ads featuring TV talk-show host Eric Salvail

Cystic Fibrosis Canada picks its moment

Real stories are at the hear of the organization's first fully-integrated campaign

Fuse bolsters its content team

New digital strategist Anastasia Tubanos will help lead content strategy efforts

SoFresh embraces its Canuck roots

A dairy alternative brand tries to make its U.S.-grown ingredients more Canadian

Plan Canada refreshes Gifts of Hope

Annual giving campaign positioned as perfect gift for the hard-to-shop-for

Wake-Ups return after 65-year advertising slumber

A caffeine pill with broad consumer market ambitions

Pickle Barrel shows local food some love

Why the Ontario casual dining brand upped its focus on fresh ingredients

IPG’s Magna report predicts ad spending will slow in 2017

Next year's projected 3.6% growth is the lowest since the 2008 recession

Tourisme Montreal apologizes in advance

The city's 375th birthday celebrations will likely wake the neighbours all year