Cannes 2013 (video): Trish Wheaton discusses “Dumb Ways To Die”

Marketing caught up with Trish Wheaton, global chief marketing officer at Wunderman and a member of the Direct jury to discuss why McCann Melbourne’s “Dumb Ways To Die” was so engaging and deserving of a Grand Prix. The effort also took home a Grand Prix in the PR competition, at the awards gala Monday night. Video production by […]


Marketing caught up with Trish Wheaton, global chief marketing officer at Wunderman and a member of the Direct jury to discuss why McCann Melbourne’s “Dumb Ways To Die” was so engaging and deserving of a Grand Prix. The effort also took home a Grand Prix in the PR competition, at the awards gala Monday night.


Video production by Pam Lau.

Advertising Articles

RBC uses customer home videos for ‘Someday’

15,000 submissions for financial institution's contest and content drive

Ontario nurses take to radio to cheer on care coordinators

New campaign advocates for CCACs and raises awareness for health care workers

Ariad hires two creative leaders

Jason Wren and Trevor Schoenfeld come aboard

Toys R Us celebrates 30 years in Canada with ‘Oath’

An anniversary message from Toronto creative shop Open

WWF says reversing declining fish stocks is easy

Lazy environmentalists celebrated in latest campaign for MSC-approved seafood

Three big obstacles to success for the BlackBerry Passport

Peter Nowak says differentiation is a smart play, but brings its own challenges

Tim Bowen, Tyler Turnbull headed to FCB Canada

Paul Mead retiring after 22 years with the agency

Kiip rolls out video for mobile rewards

Gamers get previews of Walking Dead as part of product roll-out

Perrier launches ‘Inspired by Street Art’ campaign

Street artists’ stories will be the focus of an earned media campaign