Cyber, Design, Product Design and Radio shortlists revealed

Canadian agencies are well represented in four categories

It seems this digital thing really is catching on.

The Cannes Cyber Lions grew significantly in the last year, jumping from the 6th largest in terms of entries in 2013 to 3rd this year. Entries grew by nearly 40% from 2,627 in 2013 to 3,660, with just Outdoor and Press receiving more submissions this year.

At the same time, Canadian Cyber entries actually declined for 2014, from 135 in 2013 to 107 this year. Of those submissions, nine made the shortlist, which was one of four released by the International Festival of Creativity Tuesday morning.

Cyber

Cossette is leading the charge into Cyber this year, with three shortlisted entries for the “Heart of the Arctic” website for Royal Canadian Mint. Canada showed up nine times overall.

Just behind is Sid Lee‘s Montreal office with two nominations for Adidas, one for the “Run DMC X A-Track Interactive Video” and again for “Unite All Originals.”

Single nominations went to Rethink for Molson‘s “Passport Beer Fridge;” WestJet (with Mosaic listed as the Media Agency) for “WestJet Christmas Miracle: Real-Time Giving;” Grey Group Canada for “Skip Starbucks Saturday” for Moms Demand Action For Gun Sense in America; and Red Urban for Volkswagen Canada‘s “Once More, The Story of Vin 903847.”

Frazer Jelleyman, Taxi’s chief creative officer, sits on Cyber’s massive 25-person jury.

And while they won’t go down as Canadian accomplishments, Sid Lee’s European offices continue their strong showing in Cannes with 10 appearances on the Cyber shortlist for the Paris office for clients like Ubisoft, BNP Paribas and Warner Bros. and two more for the Amsterdam office for Absolut vodka work.

Design

In total, 10 Canadian entries made the Design shortlist including Wax‘s “Staple” annual report for the Calgary Society for Persons with Disabilities which, after winning a Black Pencil from the D&AD in May, must surely be one of Canada’s best chances at a Lion this year.

Calgary is well-represented on the list. Joining Wax is Trigger Communications & Design for the Calgary Zoo annual report and Critical Mass Calgary for the “Massey Lectures iPad app” for House of Anansi Press.

Cossette adds a Design shortlist to its three Cyber nominations, this time for “Banq” for Bibliotheque et Archives Nationales du Quebec.

Rounding out the list for Canada are Cundari‘s “Panda Cups” for The Toronto Zoo; PJs for Walmart Canada by JWT Toronto; Union Toronto‘s “Pheromones Cards” for Axe Canada, KBS+ Toronto for “Wi-Fi” for Surfeasy; BBDO Toronto for “Copyright” for Cara Operations (Harvey’s) and Squab & Pigeon Toronto for “Comics and Coffee Unite” for Silver Snail Comics & Black Canary Espresso Bar.

Canada made 103 entries this year to the Design Lions down from 107 last year and Juniper Park‘s Barry Quinn represents Canada on the jury.

Radio

Grey Canada and Bleublancrouge both have radio ads in contention this year. Grey’s work for Breathe Right (a GSK product) appears in two categories – the “See, You Do Snore” series appears in the Pharmacy and Best Use of Radio as a Medium categories.

Bleublancrouge’s “Series+” spots for Television Bell Media appears in the Publications & Media category.

Canada’s Tom Eymundson from Pirate Radio sits on the Radio jury. He and his 15 other jurists will weigh the 66 entries from Canada, which is up considerably from only 47 last year. Still, it’s a big field – 1,448 entries in total.

Product Design

Canada submitted five entries to the first ever Product Design competition, but failed to earn any of the 26 shortlist positions.

The field is small – 194 entries in total from 37 countries – in a contest designed to “award the applied use of physical products in aiding the communication of a brand ethos as well as its use to have a positive impact on improving people’s lives,” according to festival organizers. There is no Canadian on the nine-member jury.

Want the latest news and winners from the Cannes Lions International Festival of Creativity? Visit Marketing @ Cannes.

Advertising Articles

Tide ad features gay couple as brand aims to be more ‘inclusive’

P&G is on a mission to reflect the diversity of its customer base in its advertising

Watch Molson reward die-hard hockey fans with NHL experience

“Anything For Hockey” marketing platform continues with documentary-style video

Louis-Philippe Gariépy joins Syrus Reputation Services

With new hire, two-year-old Montreal-based firm grows to 13 employees

Newspapers still key in automotive path to purchase

Three quarters of recent car buyers used papers during buying process, study says

Sport Chek heads to the mountains for new web series

#FirstTracks follows Winter Olympians Mark McMorris and Noah Bowman

Dean Blundell returning to radio with Sportsnet 590

Announcement comes one year after he was dismissed from The Edge

Andrew Keen on the dark, destructive side of disruption

And, why consumers need to take more responsibility for their actions online

RV industry urges Canadians to rediscover childhood fun

Campaign from DS+P demonstrates the value in the great outdoors, not gadgets