Canola growers gear up for Food Day Canada

Twitter party will showcase Canadian food and farmers

The Manitoba Canola Growers Association is teaming up with Food Day Canada to promote the country’s homegrown food.

Consumers are encouraged to cook all-Canadian menus leading up to Food Day Canada on Aug. 2. The national event was created by chef and cookbook author Anita Stewart. Through social media, @CanolaGrowers and @FoodDayCanada are asking people to post photos of their #OCanadaFood.

On July 29, Food Day Canada and the growers association, under its consumer-facing banner, “Canola Eat Well,” are hosting a Twitter party with chefs, canola farmers and food lovers from across the country.

The idea is to showcase Canadian foods, share recipes and exchange ideas about using local products. Those who participate will be entered to win prizes, including Stewart’s cookbook, barbecue gear, grocery store gift cards and Canola Eat Well swag.

“[Canola is] a Canadian product and we’re really just happy to encourage people to buy and use other local products,” said Ellen Pruden, education and promotion manager at the Manitoba Canola Growers Association. “We have some great recipes to share, but otherwise we want to share and learn from the people participating in the Twitter party.”

One canola farmer, Simon Ellis, is hosting a “tweet-up” on Food Day Canada, which involves a crop tour and barbecue for 25 people. He’ll also be participating in the Twitter party.

“It’s a really neat thing for the canola growers to participate in,” said Pruden. “People want to make connections to their farmers and they have questions. If you live in Newfoundland, you’re not going to have a connection to a canola farmer, but now with social media, we can help bridge those gaps.”

Advertising Articles

It’s hard to say ‘Goodbye’ in new Fallsview campaign

First of four commercials planned for 2016 features a humorous twist on a familiar trope

A&C wins multiple accounts, adds five team members

Agency adds Food Basics, San Pellegrino and more to its client roster

Former Cossette CD moves to Manifest Communications

David Daga joins the Toronto social media and cause marketing agency

Pomp & Circumstance stages Bacardi’s latest launch

Toronto PR firm hosts interactive theatre experiences to promote new malts

The Mint Agency lands a client of its (digital) dreams

Toronto agency tasked with expand music festival's reach and audience

What marketers can (and can’t) learn from studying social data

CMDC event features a computer scientist tracking Facebook and Twitter usage

Kijiji shows it’s more than used goods in new campaign

Classifieds site aims for a more emotional connection with users

SNL to reduce commercial load by 30% next season

Fewer commercial pods but more sponsored content on tap for long-running show