Canola growers gear up for Food Day Canada

Twitter party will showcase Canadian food and farmers

The Manitoba Canola Growers Association is teaming up with Food Day Canada to promote the country’s homegrown food.

Consumers are encouraged to cook all-Canadian menus leading up to Food Day Canada on Aug. 2. The national event was created by chef and cookbook author Anita Stewart. Through social media, @CanolaGrowers and @FoodDayCanada are asking people to post photos of their #OCanadaFood.

On July 29, Food Day Canada and the growers association, under its consumer-facing banner, “Canola Eat Well,” are hosting a Twitter party with chefs, canola farmers and food lovers from across the country.

The idea is to showcase Canadian foods, share recipes and exchange ideas about using local products. Those who participate will be entered to win prizes, including Stewart’s cookbook, barbecue gear, grocery store gift cards and Canola Eat Well swag.

“[Canola is] a Canadian product and we’re really just happy to encourage people to buy and use other local products,” said Ellen Pruden, education and promotion manager at the Manitoba Canola Growers Association. “We have some great recipes to share, but otherwise we want to share and learn from the people participating in the Twitter party.”

One canola farmer, Simon Ellis, is hosting a “tweet-up” on Food Day Canada, which involves a crop tour and barbecue for 25 people. He’ll also be participating in the Twitter party.

“It’s a really neat thing for the canola growers to participate in,” said Pruden. “People want to make connections to their farmers and they have questions. If you live in Newfoundland, you’re not going to have a connection to a canola farmer, but now with social media, we can help bridge those gaps.”

Advertising Articles

Vancouver Opera’s street art reveals the monster in us all

Campaign aims to recruit younger audiences and raise awareness about bullying

Canadian Olympic Committee selects Cossette as AOR

Agency to lead creative communications through Rio 2016

Sunbeam partners with Canadian Cancer Society

“Supports With Warmth” campaign supports charity’s Wheels of Hope program

Subway and Disney team up for Big Hero 6 promotion

Twitter contest gives away tickets to advanced screenings across Canada

Argyle Communications opens Ottawa practice

Veteran political advisor Chris Hilton will lead the team

Who is the real ROI expert? (Column)

What you should consider when looking for the real deal

McCain’s new ad pushes versatility of fries – and fun

Creative showcases first major redesign for the company in more than 50 years

Lululemon gets slammed for Dalai Lama partnership

Relationship with Tibetan leader puts retailer in PR storm

Twist Image named digital AOR for Treasury Wine Estates

The WPP agency wins after a three-month, North America-wide review