Casacom launches professional development centre

Casacom is on a mission to make public relations an essential part of business with the launch of Casacademy, a professional development centre for c-suite executives, communications managers and company spokespeople. “[Casacademy] will become the foundation of Casacom because it elevates our employees who become trainers in a more structured way and it elevates our […]

Casacom is on a mission to make public relations an essential part of business with the launch of Casacademy, a professional development centre for c-suite executives, communications managers and company spokespeople.

“[Casacademy] will become the foundation of Casacom because it elevates our employees who become trainers in a more structured way and it elevates our clients,” said Marie-Josée Gagnon, CEO and founder of Casacom, which has offices in Toronto and Montreal.

The training sessions will use Casacom’s new trademarked Structural PR system, a set of methodologies and tools designed to integrate public relations firmly within business objectives and metrics. The system puts a company’s vision at the fore with its brand and relationships with target audiences. “We believe that vision, brand and relationships go hand in hand and forms the foundation of the structure of an organization,” said Gagnon.

Casacom also launched a manifesto that elevates the value of PR as an essential component of business. The overall goal of these three new initiatives is to help organizations and leaders adapt to change and transformation, according to the agency.

“We feel that in this world where everything is going fast and change is permanent, executive leaders are a little bit lost,” said Gagnon. “Sometimes they’re exhausted by the speed of information and the speed of change in communications… We’re saying to the CEO ‘Look how public relations—when it’s seen as all-encompassing—can help your business and sustain it.’”

Casacademy offers two- and three-day sessions with CEOs, who develop new or updated corporate visions. Sessions for communications managers include content development, digital communications, internal communications and public affairs. Casacademy also has sessions on public speaking and media relations.

Advertising Articles

Is your team equipped for change?

Change is an ongoing process that requires an open-mind and open communication

Abercrombie & Fitch ditches ‘sexualized’ marketing

Retailer tries to distance itself from controversial images started by former CEO

Your customers are mobile. Shouldn’t you be, too?

Mobile is the new normal. Businesses need to go mobile to stay relevant

Marketing Awards 2015: Film, Radio and Press shortlists

First group of shortlisted entries have been revealed in the lead-up to the 2015 gala

Ads You Must See: April 24, 2015

The German Stuttering Association has loading problems. March for the Homeless takes a trip to the hospital

DDB Canada boosts leadership in Toronto and Vancouver

Patty Jones, Michelle Kitchen and Melanie Johnston promoted

On the Move: New hires at Weber Shandwick, GMR, CBC

A weekly recap of who's headed where in Canadian marketing and communications

Career Boosters: The future of social media

Three industry execs on the future of social and how to stay relevant in the field