Cher Campbell appointed creative director at Rain 43

Toronto-based Rain 43 has named Cher Campbell its new creative director, the agency announced Wednesday. Campbell, who started on Monday, began her career at Harrod and Mirlin, and has more than 15 years experience in advertising, most recently in a freelance capacity after serving as vice-president and executive creative director at NolinBBDO and Proximity Montreal. […]

Toronto-based Rain 43 has named Cher Campbell its new creative director, the agency announced Wednesday.

Cher Campbell

Campbell, who started on Monday, began her career at Harrod and Mirlin, and has more than 15 years experience in advertising, most recently in a freelance capacity after serving as vice-president and executive creative director at NolinBBDO and Proximity Montreal. She has produced work for Mercedes Benz, Heineken, Coca Cola, Pepsi, Levi’s and Nestle.

“I’ve worked for some big networks since, done great work, traveled, but never felt any real ownership over the direction the agency could take,” Campbell told Marketing. “Rain 43 is nimble, self-directed, eager and primed to do great things; it’s precisely the shop I was looking for.”

“Cher creates work that stops you in your tracks-whether it’s online, advertising, or street-level consumer engagement,” said John Farquhar, partner and chief creative officer at Rain 43 in a statement. “It’s rare to find talent that can make work so in tune with the culture at large like she does, and we couldn’t be more thrilled to have her join the team.”

Rain 43′s clients include Ontario Toyota Dealers, Castroll and Hado Labo.

Advertising Articles

Airbnb names North Strategic its PR AOR

U.S.-based online hospitality company works to build awareness in Canada

DDB switches up its creative ranks

Kevin Drew Davis is off to Chicago while Cosmo Campbell fills in the gap

Watch This: Starkman held prisoner (Bessies)

Another ad remake puts agency talent in front of the camera

‘Crave More’ attempts to make PC a lifestyle brand

New campaign from John St. asks a lot of questions

Walking without borders to help MSF

Fundraiser asks people to walk for those who benefit from Doctors Without Borders

DDB Canada is a good fit for Nordstrom’s shoe campaign

Agency's Calgary campaign impressed the U.S. marketers

Tyler Turnbull leaves Proximity Canada

One year later, presidency again vacant

Why PR still struggles with ROI (Column)

PR hasn’t become easier to measure, but there’s a bigger challenge at hand