Cher Campbell appointed creative director at Rain 43

Toronto-based Rain 43 has named Cher Campbell its new creative director, the agency announced Wednesday. Campbell, who started on Monday, began her career at Harrod and Mirlin, and has more than 15 years experience in advertising, most recently in a freelance capacity after serving as vice-president and executive creative director at NolinBBDO and Proximity Montreal. […]

Toronto-based Rain 43 has named Cher Campbell its new creative director, the agency announced Wednesday.

Cher Campbell

Campbell, who started on Monday, began her career at Harrod and Mirlin, and has more than 15 years experience in advertising, most recently in a freelance capacity after serving as vice-president and executive creative director at NolinBBDO and Proximity Montreal. She has produced work for Mercedes Benz, Heineken, Coca Cola, Pepsi, Levi’s and Nestle.

“I’ve worked for some big networks since, done great work, traveled, but never felt any real ownership over the direction the agency could take,” Campbell told Marketing. “Rain 43 is nimble, self-directed, eager and primed to do great things; it’s precisely the shop I was looking for.”

“Cher creates work that stops you in your tracks-whether it’s online, advertising, or street-level consumer engagement,” said John Farquhar, partner and chief creative officer at Rain 43 in a statement. “It’s rare to find talent that can make work so in tune with the culture at large like she does, and we couldn’t be more thrilled to have her join the team.”

Rain 43’s clients include Ontario Toyota Dealers, Castroll and Hado Labo.

Advertising Articles

What separates growing vs. shrinking websites (Study)

Adobe research includes data on 45 billion visits to Canadian sites

Watch This: Plastic Mobile gets execs to go phone-free for a day

RBC, Tim Hortons and other senior leaders get reminded of life in the 1990s

Turkish Airlines keeps Canadian marketing aloft following attacks

Carrier steps up sponsorship, advertising despite terrorist activity in Istanbul

IAB report shows most people shifting to mobile commerce

Research suggests mobile ads and social media play a big role in driving purchases

Judy John and Andrew Bruce on their new North American focus

Latest changes are part of Publicis Groupe's continuing global restructuring

Watch This: WestJet salutes the Boeing airplane

New spot answers the question: where would we be without the Boeing?

Coca-Cola brings mid-calorie drink to Canada

Naturally sweetened 'Life' brand launches with extensive campaign

Marie Callender’s aims to free moms of mealtime guilt

ConAgra-owned frozen entrée brand launches campaign with real moms

Ace Bakery rises up with first campaign

'Discover Great Bread' is based on consumer truths about bread