CHR Group acquires consumer package design firm Slingshot

CHR continues acquisition push in Canada

The CHR Group, a New York City-based marketing services holding company, has acquired consumer package design firm Slingshot, it was announced Monday.

Christopher Clarke

The six-person Slingshot will maintain its brand and office in Toronto, and said it may open a New York City location in the future.

The deal is CHR’s twelfth acquisition since the company was founded in 2012. Its portfolio includes Toronto-based digital agency Stone Canoe, Winnipeg-based design studio and print house Vantage Studios, and brand development and digital services agency ClarkHuot.

“The goal of the CHR is to have a wide variety of disciplines in our group,” said Christopher Clarke, founding partner and vice-president, Canada for The CHR Group. “We focus on boutiques and niche practices, and Toronto is such a packaged goods stronghold in North America that we thought having Slingshot on board would open up a number of opportunities as well as add a level of expertise that out current offerings don’t offer.”

Ava Abbott, managing director of Slingshot, said the move is a “win-win” for both the firm and its clients, and will allow Slingshot to scale up its service offerings.

“From a client perspective it will allow me to offer a larger range of scope in support to my existing clients outside of packaging, because we all know packaging is a huge part of the puzzle, but it’s not the only part of the puzzle when you’re re-vamping a brand for the marketplace,” Abbott said. “Being able to reach out to a sister company that allows us to have a stronger digital presence… is hugely important to our existing clients.”

Clarke said The CHR Group has plans to acquire a “couple more” companies in Toronto over the next few months, and is looking to make a total of ten new acquisitions this year.

Founded in 1999, Slingshot has clients in the United States, Europe, Australia and the Caribbean.

Advertising Articles

RBC uses customer home videos for ‘Someday’

15,000 submissions for financial institution's contest and content drive

Ontario nurses take to radio to cheer on care coordinators

New campaign advocates for CCACs and raises awareness for health care workers

Ariad hires two creative leaders

Jason Wren and Trevor Schoenfeld come aboard

Toys R Us celebrates 30 years in Canada with ‘Oath’

An anniversary message from Toronto creative shop Open

WWF says reversing declining fish stocks is easy

Lazy environmentalists celebrated in latest campaign for MSC-approved seafood

Three big obstacles to success for the BlackBerry Passport

Peter Nowak says differentiation is a smart play, but brings its own challenges

Tim Bowen, Tyler Turnbull headed to FCB Canada

Paul Mead retiring after 22 years with the agency

Kiip rolls out video for mobile rewards

Gamers get previews of Walking Dead as part of product roll-out

Perrier launches ‘Inspired by Street Art’ campaign

Street artists’ stories will be the focus of an earned media campaign