CIBC names MediaCom media AOR, confirms Juniper Park

CIBC has officially announced the end of its media and creative agency reviews, handing brand stewardship to WPP’s MediaCom and Omnicom’s Juniper Park. The announcement brings to an end nine months of agency reviews that saw the creative account move from Publicis (previously reported on Oct. 1) and the media account move from ZenithOptimedia – agencies affiliated […]

CIBC has officially announced the end of its media and creative agency reviews, handing brand stewardship to WPP’s MediaCom and Omnicom’s Juniper Park.

The announcement brings to an end nine months of agency reviews that saw the creative account move from Publicis (previously reported on Oct. 1) and the media account move from ZenithOptimedia – agencies affiliated under Publicis Groupe.

Related
Street Talk: CIBC moves to Juniper Park

“We want to thank the teams at Publicis and Zenith that have served us so well over more than a decade and we also want to thank all agencies that expressed their interest in working with CIBC throughout this search process,” said Stephen Forbes, CIBC’s executive vice-president of marketing, communications and public affairs.

The media assignment includes planning, strategy, search and buying duties.

“MediaCom is proud to have been selected as CIBC’s new media partner. We look forward to helping them grow their business by facilitating deeper more meaningful relationships with existing and new consumers,” said Jamie Edwards, CEO of MediaCom Canada, in a statement.

CIBC also works with Toronto agency Cundari on digital creative and strategy.

The comment section of this story has been closed

Advertising Articles

Jeff Dack joins Lowe Roche as chief strategy officer

The exec will be tasked with continuing the growth of strategy at the agency

Steve Groh joins Cossette in Toronto

Former Bensimon-Byrne VP joins recently acquired agency

On The Move: New talent at Intent, Marblemedia, Eyereturn

A weekly recap of who’s headed where in Canadian marketing and communications

Michael Murray joins SapientNitro

Veteran writer and executive joins from Blammo Worldwide

David Kincaid joins
L’Institut Idée

Bleublancrouge/Wunderkind co-venture hires Level5 founder

Yellow Pages win
fuels Tite Group expansion

Agency announces six hires, promotes Jamie King to partner

How Target’s departure is impacting the ad community

Reports of staff layoffs begin to surface amid millions of dollars in unpaid bills

Watch Molson reward die-hard hockey fans with NHL experience

“Anything For Hockey” marketing platform continues with documentary-style video