Citizen Optimum named Holmes’ Canadian Agency of the Year

The Holmes Report has named Citizen Optimum its 2013 Canadian Agency of the Year. In a statement, Holmes Report editor-in-chief and chief executive officer Paul Holmes cited a 22% growth in Canadian fee income, earning new business from “marquee client” Procter & Gamble, and work produced for Pampers, Tourism British Columbia, and Capital One Canada’s […]

The Holmes Report has named Citizen Optimum its 2013 Canadian Agency of the Year.

In a statement, Holmes Report editor-in-chief and chief executive officer Paul Holmes cited a 22% growth in Canadian fee income, earning new business from “marquee client” Procter & Gamble, and work produced for Pampers, Tourism British Columbia, and Capital One Canada’s financial literacy initiative as rationales for the agency’s win.

Nick Cowling, general manager of Citizen Optimum, said the award was a surprise given that the agency won North American Midsize Agency of the Year in 2012 (this year’s winner in that category is Gibbs & Soell). This year’s award, he said, is “icing on the cake.”

“In the last twelve months we’ve brought on some amazing clients,” Cowling said. “That’s allowed us to demonstrate our abilities in the corporate communications and public affairs space. It’s evened out our company.”

Among the clients added to Citizen Optimum’s roster in the past year are Egg Farmers of Canada, Bayer and Sleeman. The agency, which rebranded just a year and a half ago, also repitched and won the Future Shop account.

Related
Q&A: Paul Holmes and the future of PR

Cowling said the Citizen Optimum team has been working to reposition its place in the market over the past five years. “[The award] is a testament to that working,” he said. “It brings with it a lot of credibility.”

The announcement came in advance of an awards ceremony held later this week in New York, where the Holmes Report will also hand out accolades to GolinHarris for Large Agency of the Year and Shift Communications for Small Agency of the Year.

Advertising Articles

Ads You Must See: April 24, 2015

The German Stuttering Association has loading problems. March for the Homeless takes a trip to the hospital

DDB Canada boosts leadership in Toronto and Vancouver

Patty Jones, Michelle Kitchen and Melanie Johnston promoted

On the Move: New hires at Weber Shandwick, GMR, CBC

A weekly recap of who's headed where in Canadian marketing and communications

Career Boosters: The future of social media

Three industry execs on the future of social and how to stay relevant in the field

How the age of Big Data has led to a data scientist shortfall

Many businesses are struggling to find talent, even as more people enter the field

Know them and they will sign up (Case Study)

How the City of Markham connects with culturally diverse residents

Will you fight or flee, asks campaign from MS Society

Effort from Mackie Biernacki sheds light on a startling statistic

BMO emphasizes its human touch

Online video brings brand promise to life