Citizen Optimum named Holmes’ Canadian Agency of the Year

The Holmes Report has named Citizen Optimum its 2013 Canadian Agency of the Year. In a statement, Holmes Report editor-in-chief and chief executive officer Paul Holmes cited a 22% growth in Canadian fee income, earning new business from “marquee client” Procter & Gamble, and work produced for Pampers, Tourism British Columbia, and Capital One Canada’s […]

The Holmes Report has named Citizen Optimum its 2013 Canadian Agency of the Year.

In a statement, Holmes Report editor-in-chief and chief executive officer Paul Holmes cited a 22% growth in Canadian fee income, earning new business from “marquee client” Procter & Gamble, and work produced for Pampers, Tourism British Columbia, and Capital One Canada’s financial literacy initiative as rationales for the agency’s win.

Nick Cowling, general manager of Citizen Optimum, said the award was a surprise given that the agency won North American Midsize Agency of the Year in 2012 (this year’s winner in that category is Gibbs & Soell). This year’s award, he said, is “icing on the cake.”

“In the last twelve months we’ve brought on some amazing clients,” Cowling said. “That’s allowed us to demonstrate our abilities in the corporate communications and public affairs space. It’s evened out our company.”

Among the clients added to Citizen Optimum’s roster in the past year are Egg Farmers of Canada, Bayer and Sleeman. The agency, which rebranded just a year and a half ago, also repitched and won the Future Shop account.

Related
Q&A: Paul Holmes and the future of PR

Cowling said the Citizen Optimum team has been working to reposition its place in the market over the past five years. “[The award] is a testament to that working,” he said. “It brings with it a lot of credibility.”

The announcement came in advance of an awards ceremony held later this week in New York, where the Holmes Report will also hand out accolades to GolinHarris for Large Agency of the Year and Shift Communications for Small Agency of the Year.

Advertising Articles

Watch This: A Canadian shade of kink (kinda NSFW)

Durex Canada took a new position (or four) in time for Canada Day

On the Move: Changes at Exchange Lab, Bleublancrouge

A weekly recap of who's headed where in Canadian marketing and communications

Bullseye – Remember Equity?

Campaigns used to run for years. But as Mike Tennant observes, marketing has become mostly short-term plays

Vision7 phases out Dare brand, opens Camp Pacific

Shorkey, staff and clients remain, but Dare brand retired from Canadian market

Kids Help Phone reaches out with fundraising campaign

Charity's first mass campaign since 2012 targets female donors

Rob Myers to lead Ipsos in Canada

Gary Bennewies bound for Paris, global chief talent officer role

Minions have overrun General Mills Canada

Expect to see Universal's little, yellow, adorable monsters on everything

BNotions acquired for $3.8 million

The firm will continue to operate under the BNotions name

Sour lemons are a sweet thing for Plan Canada

A new summer social challenge to raise money for 'Because I Am A Girl'