Citizen Optimum named Holmes’ Canadian Agency of the Year

The Holmes Report has named Citizen Optimum its 2013 Canadian Agency of the Year. In a statement, Holmes Report editor-in-chief and chief executive officer Paul Holmes cited a 22% growth in Canadian fee income, earning new business from “marquee client” Procter & Gamble, and work produced for Pampers, Tourism British Columbia, and Capital One Canada’s […]

The Holmes Report has named Citizen Optimum its 2013 Canadian Agency of the Year.

In a statement, Holmes Report editor-in-chief and chief executive officer Paul Holmes cited a 22% growth in Canadian fee income, earning new business from “marquee client” Procter & Gamble, and work produced for Pampers, Tourism British Columbia, and Capital One Canada’s financial literacy initiative as rationales for the agency’s win.

Nick Cowling, general manager of Citizen Optimum, said the award was a surprise given that the agency won North American Midsize Agency of the Year in 2012 (this year’s winner in that category is Gibbs & Soell). This year’s award, he said, is “icing on the cake.”

“In the last twelve months we’ve brought on some amazing clients,” Cowling said. “That’s allowed us to demonstrate our abilities in the corporate communications and public affairs space. It’s evened out our company.”

Among the clients added to Citizen Optimum’s roster in the past year are Egg Farmers of Canada, Bayer and Sleeman. The agency, which rebranded just a year and a half ago, also repitched and won the Future Shop account.

Related
Q&A: Paul Holmes and the future of PR

Cowling said the Citizen Optimum team has been working to reposition its place in the market over the past five years. “[The award] is a testament to that working,” he said. “It brings with it a lot of credibility.”

The announcement came in advance of an awards ceremony held later this week in New York, where the Holmes Report will also hand out accolades to GolinHarris for Large Agency of the Year and Shift Communications for Small Agency of the Year.

Advertising Articles

Activia kicks off campaign with world record attempt

Yogurt brand positions itself as a "lifestyle partner" through Rogers Media partnership

HBO Canada gives fans a chance to sit on the Iron Throne

Selection of Game of Thrones products available at Toronto pop-up shop

How to create an engaging flyer

Expert Patrick Rodmell shares five best practices that apply to all retail sectors

Gay Sweater challenges homophobic language

Sweater made from the hair of LGBT people aims to eliminate the misuse of the word gay

Campaign pushes pharmacists as more than pill dispensers

Ontario Pharmacists Association dispels myths in first-ever advertising campaign

N.L. college picks Target Marketing to steer branding

Campaign for College of the North Atlantic expected to launch this summer

Schick debuts YouTube series in bid to reach young women

Branded content play marks the razor brand's first foray onto YouTube

Metroland launches buy-and-sell classified app

Tradyo offers proximity-based transactions and in-app chat function