Citizen Optimum named Holmes’ Canadian Agency of the Year

The Holmes Report has named Citizen Optimum its 2013 Canadian Agency of the Year. In a statement, Holmes Report editor-in-chief and chief executive officer Paul Holmes cited a 22% growth in Canadian fee income, earning new business from “marquee client” Procter & Gamble, and work produced for Pampers, Tourism British Columbia, and Capital One Canada’s […]

The Holmes Report has named Citizen Optimum its 2013 Canadian Agency of the Year.

In a statement, Holmes Report editor-in-chief and chief executive officer Paul Holmes cited a 22% growth in Canadian fee income, earning new business from “marquee client” Procter & Gamble, and work produced for Pampers, Tourism British Columbia, and Capital One Canada’s financial literacy initiative as rationales for the agency’s win.

Nick Cowling, general manager of Citizen Optimum, said the award was a surprise given that the agency won North American Midsize Agency of the Year in 2012 (this year’s winner in that category is Gibbs & Soell). This year’s award, he said, is “icing on the cake.”

“In the last twelve months we’ve brought on some amazing clients,” Cowling said. “That’s allowed us to demonstrate our abilities in the corporate communications and public affairs space. It’s evened out our company.”

Among the clients added to Citizen Optimum’s roster in the past year are Egg Farmers of Canada, Bayer and Sleeman. The agency, which rebranded just a year and a half ago, also repitched and won the Future Shop account.

Related
Q&A: Paul Holmes and the future of PR

Cowling said the Citizen Optimum team has been working to reposition its place in the market over the past five years. “[The award] is a testament to that working,” he said. “It brings with it a lot of credibility.”

The announcement came in advance of an awards ceremony held later this week in New York, where the Holmes Report will also hand out accolades to GolinHarris for Large Agency of the Year and Shift Communications for Small Agency of the Year.

Advertising Articles

AmEx influencer campaign travels north of expectations

Social and acquisition teams band together for the company's latest campaign

Shinola’s expansion into Canada gets a PR boost

Detroit-based manufacturer looks to settle in Toronto with help from ASC Public Relations

Why it’s nearly impossible to be creative at work

Tapping into the creative mind is difficult when bogged down with mundane tasks

Thinkingbox looks to grow globally with new funding

Vancouver-based digital production studio lands its first outside investor

Belairdirect heads to medieval times in its new campaign

The brand is going back in time to show how easy insurance has become

Etsy’s Chad Dickerson defines the brand he wants to build

The maker marketplace's CEO talks growth and good business practices

Cieslok provides ad support for Covenant House fundraiser

Digital campaign supports organization's annual Wine & Dine event

Google Maps may soon direct you to… more ads

Promoted pins will highlight deals and offers along the user's route

Grindr CEO: The seductive trap all apps must avoid

Joel Simkhai on how his brand is all about the size... of his user base