Cleansheet named AOR for Creemore Springs

Cleansheet Communications has landed the Creemore Springs breweries account as one of 16 agencies that participated in a four-month competitive review. Molson-owned Creemore Springs, whose beers include Creemore Springs Premium Lager, Urbock and Kellerbier beers, has not had an AOR for the past several years. With increasingly aggressive growth plans, the client decided they “needed […]

Cleansheet Communications has landed the Creemore Springs breweries account as one of 16 agencies that participated in a four-month competitive review.

Molson-owned Creemore Springs, whose beers include Creemore Springs Premium Lager, Urbock and Kellerbier beers, has not had an AOR for the past several years.

With increasingly aggressive growth plans, the client decided they “needed and wanted an agency partner,” according to Catherine Frank, business strategist and cleansheet co-founder.

In addition to Creemore’s existing brand lineup, the agency will be working on the Mad & Noisy Brewery brand that launched last week. Cleansheet’s media mix will include social and traditional media, and field activations.

“Part of the reason they chose us is that we try to give our clients not just a campaign or an idea, but rather a platform that they can build their brand and company around,” said Neil McOstrich, cleansheet co-founder and creative director. “So it provides as much direction for their communication as it does for how they actually develop their brand strategically.”

Frank said this client’s business is trending upwards, and expected a marketing push to grow proportionally.

“Craft beer is one of the strongest growing segments in the overall market,” she said. “Creemore is one of the largest and strongest growing” craft breweries.

Creemore’s general manager Dave Clarke said its volume sales were increasing at approximately 20% per year.

Cleansheet anticipates rolling out its first creative work for Creemore in early 2013.

Advertising Articles

Perrier launches ‘Inspired by Street Art’ campaign

Street artists’ stories will be the focus of an earned media campaign

Agency Wars V announces 28 fighters who made the cut

Brave industry professionals start training for fundraising event

KBS Canada now has a CEO

Steve McCall formalizes relationship with Toronto and Montreal

Nature’s Path focuses on family in new campaign

First "Right Path" work from new AOR Bensimon Byrne

On The Move – Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Niall Kelly named CD at John St.

Toronto agency hires Taxi CD following departure of Chris Hirsch and Nellie Kim

Airbnb names North Strategic PR agency of record

U.S.-based online hospitality company works to build awareness in Canada

DDB switches up its creative ranks

Kevin Drew Davis is off to Chicago while Cosmo Campbell fills in the gap

Watch This: Starkman held prisoner (Bessies)

Another ad remake puts agency talent in front of the camera