Cleansheet named AOR for Creemore Springs

Cleansheet Communications has landed the Creemore Springs breweries account as one of 16 agencies that participated in a four-month competitive review. Molson-owned Creemore Springs, whose beers include Creemore Springs Premium Lager, Urbock and Kellerbier beers, has not had an AOR for the past several years. With increasingly aggressive growth plans, the client decided they “needed […]

Cleansheet Communications has landed the Creemore Springs breweries account as one of 16 agencies that participated in a four-month competitive review.

Molson-owned Creemore Springs, whose beers include Creemore Springs Premium Lager, Urbock and Kellerbier beers, has not had an AOR for the past several years.

With increasingly aggressive growth plans, the client decided they “needed and wanted an agency partner,” according to Catherine Frank, business strategist and cleansheet co-founder.

In addition to Creemore’s existing brand lineup, the agency will be working on the Mad & Noisy Brewery brand that launched last week. Cleansheet’s media mix will include social and traditional media, and field activations.

“Part of the reason they chose us is that we try to give our clients not just a campaign or an idea, but rather a platform that they can build their brand and company around,” said Neil McOstrich, cleansheet co-founder and creative director. “So it provides as much direction for their communication as it does for how they actually develop their brand strategically.”

Frank said this client’s business is trending upwards, and expected a marketing push to grow proportionally.

“Craft beer is one of the strongest growing segments in the overall market,” she said. “Creemore is one of the largest and strongest growing” craft breweries.

Creemore’s general manager Dave Clarke said its volume sales were increasing at approximately 20% per year.

Cleansheet anticipates rolling out its first creative work for Creemore in early 2013.

Advertising Articles

Lasik MD campaign has its sights on millennials

Print, direct mail, OOH, radio touts financial benefits of laser vision correction

How to improve in-store signage

Signs alert shoppers to deals and promotions, but also express your brand

On The Move: Changes at FCB, eBay, Defy and Hill + Knowlton

A weekly recap of who's headed where in Canadian marketing and communications

Portfolio Night: Searching for feedback and job offers

150 young creatives share their books with Toronto's top creative directors

Top five interview deal breakers (Survey)

What not to do during your next interview

Campaign for weight-loss firm gives the skinny on diet fads

Dr. Bernstein effort from Giants & Gentlemen includes TV, online and OOH

Which PR leaders made the Profit/Chatelaine W100?

Four PR pros made the annual ranking of the country's top women entrepreneurs

Ariad Communications adds three to its team

Manna Navai, Mike Ross and Kelly Dhillon join the Toronto agency